Federal Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3582

SWOT Analysis of Federal Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Federal Bank

Parent Company

Government of India




Banking and finance

Tagline/ Slogan

Your perfect Banking Partner


Customer centric services



Individual and Industry banking

Target Group

Semi-Urban Sector


Complete Banking  solutions

SWOT Analysis


1. 743 branches spread across 24 states in India and 803 ATMs around India
2. Innovative but simple products and service offerings
3. Expansion across country
4. State of Art I.T support for customers and employees


1. Less penetration in the urban market

2. Federal Bank, the principal sponsor of Kochi Tuskers Kerala, who were removed from IPL in 2011


1. Small enterprise banking
2. Rural banking and improved urban services
3. Acquisition of smaller units in small regions


1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms



1.  Indian bank
2.  Union  Bank of India
3.  UCO bank

The table above concludes the Federal Bank SWOT analysis along with its marketing and brand parameters.


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