SWOT Analysis of Federal Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Federal Bank |
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Parent Company |
Government of India |
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Category |
Banking |
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Sector |
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Tagline/ Slogan |
Your perfect Banking Partner |
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USP |
Customer centric services |
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Federal Bank STP |
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Segment |
Individual and Industry banking |
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Target Group |
Semi-Urban Sector |
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Positioning |
Complete Banking solutions |
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Federal Bank SWOT Analysis |
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Strengths |
1. 743 branches spread across 24 states in India and 803 ATMs around India |
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Weaknesses |
1. Less penetration in the urban market 2. Federal Bank, the principal sponsor of Kochi Tuskers Kerala, who were removed from IPL in 2011 |
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Opportunities |
1. Small enterprise banking |
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Threats |
1. Economic slowdown |
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Federal Bank Competition |
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Competitors |
1. Indian bank |
The brandguide table above concludes the Federal Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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