Federal Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Federal Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Federal Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Federal Bank to benchmark its business & performance as compared to the competitors. Federal Bank is one of the leading brands in the banking & financial services sector.

The table below lists the Federal Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Federal Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Federal Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Federal Bank Brand Analysis
Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

Your perfect Banking Partner


Customer centric services

Federal Bank STP

Individual and Industry banking

Target Group

Semi-Urban Sector


Complete Banking  solutions

SWOT Analysis of Federal Bank
Federal Bank Strengths

Below are the Strengths in the SWOT Analysis of Federal Bank:

1. 743 branches spread across 24 states in India and 803 ATMs around India
2. Innovative but simple products and service offerings
3. Expansion across country
4. State of Art I.T support for customers and employees

Federal Bank Weaknesses

Here are the weaknesses in the Federal Bank SWOT Analysis:

1. Less penetration in the urban market

2. Federal Bank, the principal sponsor of Kochi Tuskers Kerala, who were removed from IPL in 2011

Federal Bank Opportunities

Following are the Opportunities in Federal Bank SWOT Analysis:

1. Small enterprise banking
2. Rural banking and improved urban services
3. Acquisition of smaller units in small regions

Federal Bank Threats

The threats in the SWOT Analysis of Federal Bank are as mentioned:

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms

Federal Bank Competition
Federal Bank Competitors

Below are the top 3 competitors of Federal Bank:

1.  Indian bank
2.  Union  Bank of India
3.  UCO bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Federal Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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