SWOT analysis of Federal Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Federal Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Federal Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Federal Bank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Federal Bank competitors and includes Federal Bank target market, segmentation, positioning & Unique Selling Proposition (USP).
| Federal Bank Brand Analysis | |
|---|---|
| Parent Company |
Government of India |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
Your perfect Banking Partner |
| USP |
Customer centric services |
| Federal Bank STP | |
| Federal Bank Segmentation |
Individual and Industry banking |
| Federal Bank Target Market |
Semi-Urban Sector |
| Federal Bank Positioning |
Complete Banking solutions |
| Federal Bank SWOT Analysis | |
| Federal Bank Strengths |
Below are the Strengths in the SWOT Analysis of Federal Bank: 1. 743 branches spread across 24 states in India and 803 ATMs around India |
| Federal Bank Weaknesses |
Here are the weaknesses in the Federal Bank SWOT Analysis: 1. Less penetration in the urban market 2. Federal Bank, the principal sponsor of Kochi Tuskers Kerala, who were removed from IPL in 2011 |
| Federal Bank Opportunities |
Following are the Opportunities in Federal Bank SWOT Analysis: 1. Small enterprise banking |
| Federal Bank Threats |
The threats in the SWOT Analysis of Federal Bank are as mentioned: 1. Economic slowdown |
| Federal Bank Competition | |
| Competitors |
Below are the top 3 Federal Bank competitors: 1. Indian bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Federal Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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