Federal Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4502
Advertisements

SWOT Analysis of Federal Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Federal Bank

Parent Company

Government of India

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Your perfect Banking Partner

USP

Customer centric services

Federal Bank STP

Segment

Individual and Industry banking

Target Group

Semi-Urban Sector

Positioning

Complete Banking  solutions

Federal Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Federal Bank :

1. 743 branches spread across 24 states in India and 803 ATMs around India
2. Innovative but simple products and service offerings
3. Expansion across country
4. State of Art I.T support for customers and employees

Weaknesses

1. Less penetration in the urban market

2. Federal Bank, the principal sponsor of Kochi Tuskers Kerala, who were removed from IPL in 2011

Opportunities

1. Small enterprise banking
2. Rural banking and improved urban services
3. Acquisition of smaller units in small regions

Threats

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms

Federal Bank Competition

Competitors

Below are the 3 main Federal Bank competitors :

1.  Indian bank
2.  Union  Bank of India
3.  UCO bank


The brandguide table above concludes the Federal Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Federal Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: