Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Federal Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Federal Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Federal Bank to benchmark its business & performance as compared to the competitors. Federal Bank is one of the leading brands in the banking & financial services sector.
The table below lists the Federal Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Federal Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Federal Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Below are the Strengths in the SWOT Analysis of Federal Bank:
1. 743 branches spread across 24 states in India and 803 ATMs around India 2. Innovative but simple products and service offerings 3. Expansion across country 4. State of Art I.T support for customers and employees
Federal Bank Weaknesses
Here are the weaknesses in the Federal Bank SWOT Analysis:
1. Less penetration in the urban market
2. Federal Bank, the principal sponsor of Kochi Tuskers Kerala, who were removed from IPL in 2011
Federal Bank Opportunities
Following are the Opportunities in Federal Bank SWOT Analysis:
1. Small enterprise banking 2. Rural banking and improved urban services 3. Acquisition of smaller units in small regions
Federal Bank Threats
The threats in the SWOT Analysis of Federal Bank are as mentioned:
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