Federal Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4711

SWOT Analysis of Federal Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Federal Bank

Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

Your perfect Banking Partner


Customer centric services

Federal Bank STP


Individual and Industry banking

Target Group

Semi-Urban Sector


Complete Banking  solutions

Federal Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Federal Bank :

1. 743 branches spread across 24 states in India and 803 ATMs around India
2. Innovative but simple products and service offerings
3. Expansion across country
4. State of Art I.T support for customers and employees


1. Less penetration in the urban market

2. Federal Bank, the principal sponsor of Kochi Tuskers Kerala, who were removed from IPL in 2011


1. Small enterprise banking
2. Rural banking and improved urban services
3. Acquisition of smaller units in small regions


1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms

Federal Bank Competition


Below are the 3 main Federal Bank competitors :

1.  Indian bank
2.  Union  Bank of India
3.  UCO bank

The brandguide table above concludes the Federal Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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