Federal Bank SWOT Analysis, Competitors, STP & USP
SWOT analysis of Federal Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Federal Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Federal Bank to benchmark its business & performance as compared to the competitors and industry. Federal Bank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Federal Bank competitors and includes Federal Bank target market, segmentation, positioning & Unique Selling Proposition (USP).
| Federal Bank Brand Analysis | |
|---|---|
| Parent Company |
Government of India |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
Your perfect Banking Partner |
| USP |
Customer centric services |
| Federal Bank STP | |
| Federal Bank Segmentation |
Individual and Industry banking |
| Federal Bank Target Market |
Semi-Urban Sector |
| Federal Bank Positioning |
Complete Banking solutions |
| Federal Bank SWOT Analysis | |
| Federal Bank Strengths |
Below are the Strengths in the SWOT Analysis of Federal Bank: 1. 743 branches spread across 24 states in India and 803 ATMs around India |
| Federal Bank Weaknesses |
Here are the weaknesses in the Federal Bank SWOT Analysis: 1. Less penetration in the urban market 2. Federal Bank, the principal sponsor of Kochi Tuskers Kerala, who were removed from IPL in 2011 |
| Federal Bank Opportunities |
Following are the Opportunities in Federal Bank SWOT Analysis: 1. Small enterprise banking |
| Federal Bank Threats |
The threats in the SWOT Analysis of Federal Bank are as mentioned: 1. Economic slowdown |
| Federal Bank Competition | |
| Competitors |
Below are the top 3 Federal Bank competitors: 1. Indian bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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