Kotak Mahindra SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 8449

SWOT Analysis of Kotak Mahindra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kotak Mahindra Bank

Parent Company

Privately owned bank


Banking Services


Banking and finance

Tagline/ Slogan

Let’s make money simple


Professionalism in Banking



Individual and Industry banking

Target Group

Investment  Sector


Complete Banking  solutions

SWOT Analysis


1.  Innovative financial products of diverse categories
2.  Kotak Mahindra Finance Ltd. is the first company in the Indian banking history to convert to a bank
3.  Comprehensive Cash Management System

4. Has over 20,000 employees
5. Customer account base of over 2.7 million


1. Lesser penetration as being late entrants

2. Low publicity and marketing as compared to other premium banks in the urban areas


1. Increase in Industry banking
2. Explore opportunities abroad by International banking


1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms



1.  Axis bank
2.  Union  Bank of India

3.  Federal  bank

The table above concludes the Kotak Mahindra SWOT analysis along with its marketing and brand parameters.


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