UCO Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3768
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SWOT Analysis of UCO Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UCO Bank

Parent Company

Government of India

Category

Banking

Sector

Banking and finance

Tagline/ Slogan

Honours Your Trust

USP

Commitment to  Customers

STP

Segment

Individual and Industry banking

Target Group

Urban Sector

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1.  Foreign exchange Operations
2.  Diverse Asset portfolio
3.  High proportion of long term liabilities
4. UCO Bank has over 2000 Service Units spread all over India, with two overseas branches in Singapore and Hong Kong
5. One of the oldest and major commercial bank of India

Weaknesses

1.  Lacks International presence

2.  Retail banking is lesser as compared to other banks
3. Weak internet banking when compared to big banks

Opportunities

1. Small enterprise banking
2.  More penetration through rural banking

Threats

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms

Competition

Competitors

1.  Indian bank
2.  Union  Bank of India

3.  Dena bank


The table above concludes the UCO Bank SWOT analysis along with its marketing and brand parameters.

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