Union Bank of India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Union Bank of India analyses the brand by its strengths, weaknesses, opportunities & threats. In Union Bank of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Union Bank of India to benchmark its business & performance as compared to the competitors. Union Bank of India is one of the leading brands in the banking & financial services sector.

The article below lists the Union Bank of India SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Union Bank of India SWOT Analysis:

SWOT Analysis of Union Bank of India

For Union Bank of India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Union Bank of India Strengths

The strengths of Union Bank of India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Union Bank of India :

1.  Financial products for agricultural sector
2.  Products aligned to Government schemes
3.  Emphasis on Customer Satisfaction
4. Union bank of India has over 27,700 employees
5. It has representative offices in Abu Dhabi, United Arab Emirates, and Shanghai, Peoples Republic of China, Australia and a branch in Hong Kong.
6. Online Telebanking facility are available to all its Core Banking Customers - individual as well as corporate

Union Bank of India Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Union Bank of India SWOT Analysis:

1.  Nominal  International presence as compared to leading players

2.  Advertising is lesser which leads to lower brand presence

Union Bank of India Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Union Bank of India SWOT Analysis:

1. Small scale business banking
2.  More global penetration through International banking
3. Acquisition of smaller local banks

Union Bank of India Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Union Bank of India are as mentioned:

1.  Economic crisis
2.  Highly competitive environment
3. Stringent Banking Norms

Union Bank of India Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Union Bank of India:

1.  Indian bank
2.  Corporation Bank

3.  Dena bank

Hence this concludes the Union Bank of India SWOT analysis.

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About Union Bank of India

Union Bank of India Overview
Parent Company

Government of India


Banking & financial services


Banking & Financial Services

Tagline/ Slogan

Good people to bank with


Innovative banking for social welfare

Union Bank of India STP

Individual and Industry banking

Target Market

Individuals and corporates


Complete Banking  solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Union Bank of India. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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