Union Bank of India SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 6013

SWOT Analysis of Union Bank of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Union Bank of India

Parent Company

Government of India


Banking & financial services


Banking and finance

Tagline/ Slogan

Good people to bank with


Innovative banking for social welfare



Individual and Industry banking

Target Group

Individuals and corporates


Complete Banking  solutions

SWOT Analysis


1.  Financial products for agricultural sector
2.  Products aligned to Government schemes
3.  Emphasis on Customer Satisfaction
4. Union bank of India has over 27,700 employees
5. It has representative offices in Abu Dhabi, United Arab Emirates, and Shanghai, Peoples Republic of China, Australia and a branch in Hong Kong.
6. Online Telebanking facility are available to all its Core Banking Customers - individual as well as corporate


1.  Nominal  International presence as compared to leading players

2.  Advertising is lesser which leads to lower brand presence


1. Small scale business banking
2.  More global penetration through International banking
3. Acquisition of smaller local banks


1.  Economic crisis
2.  Highly competitive environment
3. Stringent Banking Norms



1.  Indian bank
2.  Corporation Bank

3.  Dena bank

The table above concludes the Union Bank of India SWOT analysis along with its marketing and brand parameters.


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