Union Bank of India SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Union Bank of India is one of the leading brands in the banking & financial services sector. Union Bank of India SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Union Bank of India:

Union Bank of India Strengths

  1. Financial products for agricultural sector
  2.  Products aligned to Government schemes
  3.  Emphasis on Customer Satisfaction
  4. Union bank of India has over 27,700 employees
  5. It has representative offices in Abu Dhabi, United Arab Emirates, and Shanghai, Peoples Republic of China, Australia and a branch in Hong Kong.
  6. Online Telebanking facility are available to all its Core Banking Customers - individual as well as corporate

Above are the strengths in the SWOT Analysis of Union Bank of India. The strengths of Union Bank of India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Union Bank of India Weaknesses

  1. NominalInternational presence as compared to leading players
  2.  Advertising is lesser which leads to lower brand presence

These were the weaknesses in the Union Bank of India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Union Bank of India

    Union Bank of India Opportunities

    1. Small scale business banking
    2.  More global penetration through International banking
    3. Acquisition of smaller local banks

    Above we covered the opportunities in Union Bank of India SWOT Analysis. The opportunities for any brand can include prospects of future growth.

    Union Bank of India Threats

    1. Economic crisis
    2. Highly competitive environment
    3. Stringent Banking Norms

    The threats in the SWOT Analysis of Union Bank of India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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    Hence this concludes the Union Bank of India SWOT analysis.

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    About Union Bank of India

    The table below gives the brand overview along with its target market, segmentation, positioning & USP

    Union Bank of India Overview
    Parent Company

    Government of India


    Banking & financial services


    Banking & Financial Services

    Tagline/ Slogan

    Good people to bank with


    Innovative banking for social welfare

    Union Bank of India STP

    Individual and Industry banking

    Target Market

    Individuals and corporates


    Complete Banking  solutions

    This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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