Union Bank of India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Union Bank of India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Union Bank of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Union Bank of India to benchmark its business & performance as compared to the competitors and industry. As of 2020, Union Bank of India is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Union Bank of India competitors and includes Union Bank of India target market, segmentation, positioning & Unique Selling Proposition (USP).

Union Bank of India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Union Bank of India Brand Analysis
Parent Company

Government of India


Banking & financial services


Banking & Financial Services

Tagline/ Slogan

Good people to bank with


Innovative banking for social welfare

Union Bank of India STP
Union Bank of India Segmentation

Individual and Industry banking

Union Bank of India Target Market

Individuals and corporates

Union Bank of India Positioning

Complete Banking  solutions

Union Bank of India SWOT Analysis
Union Bank of India Strengths

Below are the Strengths in the SWOT Analysis of Union Bank of India:

1.  Financial products for agricultural sector
2.  Products aligned to Government schemes
3.  Emphasis on Customer Satisfaction
4. Union bank of India has over 27,700 employees
5. It has representative offices in Abu Dhabi, United Arab Emirates, and Shanghai, Peoples Republic of China, Australia and a branch in Hong Kong.
6. Online Telebanking facility are available to all its Core Banking Customers - individual as well as corporate

Union Bank of India Weaknesses

Here are the weaknesses in the Union Bank of India SWOT Analysis:

1.  Nominal  International presence as compared to leading players

2.  Advertising is lesser which leads to lower brand presence

Union Bank of India Opportunities

Following are the Opportunities in Union Bank of India SWOT Analysis:

1. Small scale business banking
2.  More global penetration through International banking
3. Acquisition of smaller local banks

Union Bank of India Threats

The threats in the SWOT Analysis of Union Bank of India are as mentioned:

1.  Economic crisis
2.  Highly competitive environment
3. Stringent Banking Norms

Union Bank of India Competition

Below are the top 3 Union Bank of India competitors:

1.  Indian bank
2.  Corporation Bank

3.  Dena bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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