Union Bank of India SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 6997

SWOT Analysis of Union Bank of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Union Bank of India

Parent Company

Government of India


Banking & financial services


Banking & Financial Services

Tagline/ Slogan

Good people to bank with


Innovative banking for social welfare

Union Bank of India STP


Individual and Industry banking

Target Group

Individuals and corporates


Complete Banking  solutions

Union Bank of India SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Union Bank of India :

1.  Financial products for agricultural sector
2.  Products aligned to Government schemes
3.  Emphasis on Customer Satisfaction
4. Union bank of India has over 27,700 employees
5. It has representative offices in Abu Dhabi, United Arab Emirates, and Shanghai, Peoples Republic of China, Australia and a branch in Hong Kong.
6. Online Telebanking facility are available to all its Core Banking Customers - individual as well as corporate


1.  Nominal  International presence as compared to leading players

2.  Advertising is lesser which leads to lower brand presence


1. Small scale business banking
2.  More global penetration through International banking
3. Acquisition of smaller local banks


1.  Economic crisis
2.  Highly competitive environment
3. Stringent Banking Norms

Union Bank of India Competition


Below are the 3 main Union Bank of India competitors :

1.  Indian bank
2.  Corporation Bank

3.  Dena bank

The brandguide table above concludes the Union Bank of India SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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