Published in Banking & Financial Services category by MBA Skool Team
Union Bank of India is one of the leading brands in the banking & financial services sector. Union Bank of India SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Union Bank of India:
It has representative offices in Abu Dhabi, United Arab Emirates, and Shanghai, Peoples Republic of China, Australia and a branch in Hong Kong.
Online Telebanking facility are available to all its Core Banking Customers - individual as well as corporate
Above are the strengths in the SWOT Analysis of Union Bank of India. The strengths of Union Bank of India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Union Bank of India Weaknesses
NominalInternational presence as compared to leading players
Advertising is lesser which leads to lower brand presence
These were the weaknesses in the Union Bank of India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Union Bank of India Opportunities
Small scale business banking
More global penetration through International banking
Acquisition of smaller local banks
Above we covered the opportunities in Union Bank of India SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Union Bank of India Threats
Highly competitive environment
Stringent Banking Norms
The threats in the SWOT Analysis of Union Bank of India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Union Bank of India SWOT analysis.
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About Union Bank of India
The table below gives the brand overview along with its target market, segmentation, positioning & USP
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