Union Bank of India SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 8182

SWOT analysis of Union Bank of India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Union Bank of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Union Bank of India to benchmark its business & performance as compared to the competitors and industry. Union Bank of India is one of the leading brands in the banking & financial services sector. The table below also lists the top Union Bank of India competitors and elaborates Union Bank of India market segmentation, target group, positioning & Unique Selling Proposition (USP).

Union Bank of India SWOT, Competitors, Marketing STP & Brand analysis Table
Union Bank of India Brand Analysis
Parent Company

Government of India


Banking & financial services


Banking & Financial Services

Tagline/ Slogan

Good people to bank with


Innovative banking for social welfare

Union Bank of India STP

Individual and Industry banking

Target Group

Individuals and corporates


Complete Banking  solutions

Union Bank of India SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Union Bank of India. Strengths are:

1.  Financial products for agricultural sector
2.  Products aligned to Government schemes
3.  Emphasis on Customer Satisfaction
4. Union bank of India has over 27,700 employees
5. It has representative offices in Abu Dhabi, United Arab Emirates, and Shanghai, Peoples Republic of China, Australia and a branch in Hong Kong.
6. Online Telebanking facility are available to all its Core Banking Customers - individual as well as corporate


Here are the weaknesses in the Union Bank of India SWOT Analysis:

1.  Nominal  International presence as compared to leading players

2.  Advertising is lesser which leads to lower brand presence


Following are the Opportunities in Union Bank of India SWOT Analysis:

1. Small scale business banking
2.  More global penetration through International banking
3. Acquisition of smaller local banks


The threats in the SWOT Analysis of Union Bank of India are as mentioned:

1.  Economic crisis
2.  Highly competitive environment
3. Stringent Banking Norms

Union Bank of India Competition

Below are the top 3 Union Bank of India competitors:

1.  Indian bank
2.  Corporation Bank

3.  Dena bank

The brandguide table above concludes the Union Bank of India SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Union Bank of India. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: