Union Bank of India SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 7344
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SWOT analysis of Union Bank of India analyses the brand/company with its strengths, weaknesses, opportunities & threats. Union Bank of India is one of the leading brands in the banking & financial services sector. The table below also lists the top Union Bank of India competitors and elaborates Union Bank of India segmentation, targeting, positioning & USP.

Union Bank of India

Parent Company

Government of India

Category

Banking & financial services

Sector

Banking & Financial Services

Tagline/ Slogan

Good people to bank with

USP

Innovative banking for social welfare

Union Bank of India STP

Segment

Individual and Industry banking

Target Group

Individuals and corporates

Positioning

Complete Banking  solutions

Union Bank of India SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Union Bank of India. Strengths are:

1.  Financial products for agricultural sector
2.  Products aligned to Government schemes
3.  Emphasis on Customer Satisfaction
4. Union bank of India has over 27,700 employees
5. It has representative offices in Abu Dhabi, United Arab Emirates, and Shanghai, Peoples Republic of China, Australia and a branch in Hong Kong.
6. Online Telebanking facility are available to all its Core Banking Customers - individual as well as corporate

Weaknesses

Here are the weaknesses in the Union Bank of India SWOT Analysis:

1.  Nominal  International presence as compared to leading players

2.  Advertising is lesser which leads to lower brand presence

Opportunities

Following are the Opportunities in Union Bank of India SWOT Analysis:

1. Small scale business banking
2.  More global penetration through International banking
3. Acquisition of smaller local banks

Threats

The threats in the SWOT Analysis of Union Bank of India are as mentioned:

1.  Economic crisis
2.  Highly competitive environment
3. Stringent Banking Norms

Union Bank of India Competition

Competitors

Below are the top 3 Union Bank of India competitors:

1.  Indian bank
2.  Corporation Bank

3.  Dena bank


The brandguide table above concludes the Union Bank of India SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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