Johnson Controls SWOT Analysis, Competitors & USP

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SWOT Analysis of Johnson Controls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Johnson Controls

Parent Company

Johnson Controls


Automobile Parts



Tagline/ Slogan

Ingenuity Welcome


World class supplier of power solutions and interiors for a wide variety of automobiles.

Johnson Controls STP


Automobile seating and power

Target Group

High-end customers looking to upgrade their car’s seating and upholstery.


Premium solutions for a wide range of automobile requirements.

Johnson Controls SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Johnson Controls :

1. Worldwide acclaim and a Fortune 100 company.
2. Diversified product portfolio.
3. Strong YOY financial growth and performance

4. Over 150,000 people are employed with the company

5. Significant acquisitions and JVs have strengthen its presence in the industry

6. Present across 1300 locations in 6 continents

7. Diversification accolades include Khalifa hospital, Burj Khalifa building in Dubai etc

8. Wide service portfolio includes Automobile Interior Designs, Car Seats, Batteries, Climate Control, Facility Management


1. Turnover ratios at a low.
2. Expansion in emerging markets slow in generating returns.


1. Opportunities in emerging markets with high automotive growth.
2. Global increase in usage of hybrid vehicles for which it makes batteries.
3. Increasing propensity of customers to modify and upgrade their vehicle’s interiors.


1. Declining automobile market at its home location, USA.
2. Emergence of competitors in this segment, no longer the sole supplier.
3. Increased raw materials cost.

Johnson Controls Competition


Below are the 3 main Johnson Controls competitors :

1. Lear Corp
2. Magna International
3. Raytheon Company

The brandguide table above concludes the Johnson Controls SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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