Johnson Controls SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Johnson Controls analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Johnson Controls SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson Controls to benchmark its business & performance as compared to the competitors and industry. As of 2020, Johnson Controls is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnson Controls competitors and includes Johnson Controls target market, segmentation, positioning & Unique Selling Proposition (USP).

Johnson Controls SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Johnson Controls Brand Analysis
Parent Company

Johnson Controls


Automobile Parts



Tagline/ Slogan

Ingenuity Welcome


World class supplier of power solutions and interiors for a wide variety of automobiles.

Johnson Controls STP
Johnson Controls Segmentation

Automobile seating and power

Johnson Controls Target Market

High-end customers looking to upgrade their car’s seating and upholstery.

Johnson Controls Positioning

Premium solutions for a wide range of automobile requirements.

Johnson Controls SWOT Analysis
Johnson Controls Strengths

Below are the Strengths in the SWOT Analysis of Johnson Controls:

1. Worldwide acclaim and a Fortune 100 company.
2. Diversified product portfolio.
3. Strong YOY financial growth and performance

4. Over 150,000 people are employed with the company

5. Significant acquisitions and JVs have strengthen its presence in the industry

6. Present across 1300 locations in 6 continents

7. Diversification accolades include Khalifa hospital, Burj Khalifa building in Dubai etc

8. Wide service portfolio includes Automobile Interior Designs, Car Seats, Batteries, Climate Control, Facility Management

Johnson Controls Weaknesses

Here are the weaknesses in the Johnson Controls SWOT Analysis:

1. Turnover ratios at a low.
2. Expansion in emerging markets slow in generating returns.

Johnson Controls Opportunities

Following are the Opportunities in Johnson Controls SWOT Analysis:

1. Opportunities in emerging markets with high automotive growth.
2. Global increase in usage of hybrid vehicles for which it makes batteries.
3. Increasing propensity of customers to modify and upgrade their vehicle’s interiors.

Johnson Controls Threats

The threats in the SWOT Analysis of Johnson Controls are as mentioned:

1. Declining automobile market at its home location, USA.
2. Emergence of competitors in this segment, no longer the sole supplier.
3. Increased raw materials cost.

Johnson Controls Competition

Below are the top 3 Johnson Controls competitors:

1. Lear Corp
2. Magna International
3. Raytheon Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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