Johnson Controls SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 4649

SWOT analysis of Johnson Controls analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Johnson Controls SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson Controls to benchmark its business & performance as compared to the competitors and industry. Johnson Controls is one of the leading brands in the conglomerates sector. The table below also lists the top Johnson Controls competitors and elaborates Johnson Controls market segmentation, target group, positioning & Unique Selling Proposition (USP).

Johnson Controls SWOT, Competitors, Marketing STP & Brand analysis Table
Johnson Controls Brand Analysis
Parent Company

Johnson Controls


Automobile Parts



Tagline/ Slogan

Ingenuity Welcome


World class supplier of power solutions and interiors for a wide variety of automobiles.

Johnson Controls STP

Automobile seating and power

Target Group

High-end customers looking to upgrade their car’s seating and upholstery.


Premium solutions for a wide range of automobile requirements.

Johnson Controls SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Johnson Controls. Strengths are:

1. Worldwide acclaim and a Fortune 100 company.
2. Diversified product portfolio.
3. Strong YOY financial growth and performance

4. Over 150,000 people are employed with the company

5. Significant acquisitions and JVs have strengthen its presence in the industry

6. Present across 1300 locations in 6 continents

7. Diversification accolades include Khalifa hospital, Burj Khalifa building in Dubai etc

8. Wide service portfolio includes Automobile Interior Designs, Car Seats, Batteries, Climate Control, Facility Management


Here are the weaknesses in the Johnson Controls SWOT Analysis:

1. Turnover ratios at a low.
2. Expansion in emerging markets slow in generating returns.


Following are the Opportunities in Johnson Controls SWOT Analysis:

1. Opportunities in emerging markets with high automotive growth.
2. Global increase in usage of hybrid vehicles for which it makes batteries.
3. Increasing propensity of customers to modify and upgrade their vehicle’s interiors.


The threats in the SWOT Analysis of Johnson Controls are as mentioned:

1. Declining automobile market at its home location, USA.
2. Emergence of competitors in this segment, no longer the sole supplier.
3. Increased raw materials cost.

Johnson Controls Competition

Below are the top 3 Johnson Controls competitors:

1. Lear Corp
2. Magna International
3. Raytheon Company

The brandguide table above concludes the Johnson Controls SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson Controls. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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