Published in Conglomerates category by MBA Skool Team
ThyssenKrupp Group is one of the leading brands in the conglomerates sector. ThyssenKrupp Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ThyssenKrupp Group:
Operates in more than 80 countries employing around 150,000 people
Directly or indirectly owns more than 720 companies
Diversified geographical presence with most of its 2,200 production sites, offices, and service bases are located outside Germany
Strong focus on research and development with more than 3,000 engineers, scientists, and technicians at 85 development centers
Broad product portfolio in range of market without common risk factors
Above are the strengths in the SWOT Analysis of ThyssenKrupp Group. The strengths of ThyssenKrupp Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ThyssenKrupp Group Weaknesses
Litigation issues - Adverse rulings regarding pending lawsuits could result in payments to the affected parties which could have a material adverse effect on the group's profit margins
Decreasing trend in Topline is a conern
These were the weaknesses in the ThyssenKrupp Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ThyssenKrupp Group Opportunities
Strategic development plans - portfolio optimization, change management, and performance enhancement like divestment of stainless global and steel Americas and JV with Polysius and Vecoplan
Strategic agreements and contracts like Dead Sea work an NPK-A plant at Goa
Positive outlook for the global steel market in the short term with expected growth especially in Russia
Positive outlook for the global automobiles
Above we covered the opportunities in ThyssenKrupp Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
ThyssenKrupp Group Threats
Economic or industry downturn especially in developed countries- Economic Uncertainty in Europe Leads to Moderate Demand for Iron and Steel
The threats in the SWOT Analysis of ThyssenKrupp Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the ThyssenKrupp Group SWOT analysis.
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About ThyssenKrupp Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Steel products, materials services, elevator technology solutions, plant technology solutions, components technology solutions, and marine systems
Consumers of carbon steel products like tubes, pipes, heavy plate, tinplate, hot strip; wind turbines, the automotive and construction machinery industries; users of domestic and freight elevators; operators of submarines and surface naval vessels, civil ships; potential operators of chemical plants, refineries, and other industrial plants
Market and manufacture innovative products in a cost and resource efficient way
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