ThyssenKrupp Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ThyssenKrupp Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ThyssenKrupp Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ThyssenKrupp Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, ThyssenKrupp Group is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ThyssenKrupp Group competitors and includes ThyssenKrupp Group target market, segmentation, positioning & Unique Selling Proposition (USP).

ThyssenKrupp Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ThyssenKrupp Group Brand Analysis
Parent Company

ThyssenKrupp AG


Material and technology



Tagline/ Slogan

Developing the Future


Expertise in its field of operations

ThyssenKrupp Group STP
ThyssenKrupp Group Segmentation

Steel products, materials services, elevator technology solutions, plant technology solutions, components technology solutions, and marine systems

ThyssenKrupp Group Target Market

Consumers of carbon steel products like tubes, pipes, heavy plate, tinplate, hot strip; wind turbines, the automotive and construction machinery industries; users of domestic and freight elevators; operators of submarines and surface naval vessels, civil ships; potential operators of chemical plants, refineries, and other industrial plants

ThyssenKrupp Group Positioning

Market and manufacture innovative products in a cost and resource efficient way

ThyssenKrupp Group SWOT Analysis
ThyssenKrupp Group Strengths

Below are the Strengths in the SWOT Analysis of ThyssenKrupp Group:

1. Operates in more than 80 countries employing around 150,000 people
2. Directly or indirectly owns more than 720 companies
3. Diversified geographical presence with most of its 2,200 production sites, offices, and service bases are located outside Germany
4. Strong focus on research and development with more than 3,000 engineers, scientists, and technicians at 85 development centers

5. Broad product portfolio in range of market without common risk factors

ThyssenKrupp Group Weaknesses

Here are the weaknesses in the ThyssenKrupp Group SWOT Analysis:

1. Litigation issues - Adverse rulings regarding pending lawsuits could result in payments to the affected parties which could have a material adverse effect on the group's profit margins
2. Decreasing trend in Topline is a conern

ThyssenKrupp Group Opportunities

Following are the Opportunities in ThyssenKrupp Group SWOT Analysis:

1. Strategic development plans - portfolio optimization, change management, and performance enhancement like divestment of stainless global and steel Americas and JV with  Polysius and Vecoplan
2. Strategic agreements and contracts like Dead Sea work an NPK-A plant at Goa
3. Positive outlook for the global steel market in the short term with expected growth especially in Russia

4. Positive outlook for the global automobiles

ThyssenKrupp Group Threats

The threats in the SWOT Analysis of ThyssenKrupp Group are as mentioned:

1. Intense competition
2. Environmental regulations
3. Economic or industry downturn especially in developed countries- Economic Uncertainty in Europe Leads to Moderate Demand for Iron and Steel

ThyssenKrupp Group Competition

Below are the top 4 ThyssenKrupp Group competitors:

1. Arcelor Mittal
2. Asahi Kasei corporation
3. Schindler Holder Inc.

4. United Technology corporations

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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