Sime Darby SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Sime Darby SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sime Darby, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Sime Darby is one of the leading brands in the conglomerates sector. The article below lists the Sime Darby SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Sime Darby

For Sime Darby, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sime Darby Strengths

The strengths of Sime Darby looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Sime Darby :

1.Has a strong presence in over 20 countries especially in Asia Pacific employing over 100,000 people

2. Diversified product portfolio resulting in decreased risk of operation
3. Strong financial performance
4. Balanced revenue stream (Motor segment, Plantation, Industry, Property, Energy and utility, Healthcare)

5. Uniformed growth rate from across all the geographical locations

6. One of the major business houses in all of Malaysia

Sime Darby Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sime Darby SWOT Analysis:

1. Legal claims affecting the brand image of the company
2.Fluctuating non-operating revenue due to irregular investment and disinvestment operations, effectively affecting bottom line
3. Accused of lighting some of the fires on Indonesian plantations that caused widespread pollution issues in Malaysia and Singapore

Read more about Sime Darby

Sime Darby Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sime Darby SWOT Analysis:

1. Strong outlook for the global oil crops consumption
2. Inorganic growth strategy
3. Robust outlook for the Chinese automotive sector

Sime Darby Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sime Darby are as mentioned:

1. Competitor aggressiveness and Intense competition
2. International Currency fluctuations is a risk

3. Unfavorable govt and political conditions can affect brand and operational efficiency

Sime Darby Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Sime Darby:

1. Empresas Copec S.A.
2. Hutchison Whampoa
3. Kanematsu Corporation

4. Wilmar International

Hence this concludes the Sime Darby SWOT analysis.

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About Sime Darby

Sime Darby Overview
Parent Company

Sime Darby Berhad


Distribution and Marketing



Tagline/ Slogan

Developing sustainable futures


Operational excellence and high performance standards

Sime Darby STP

Motors, plantation, industrial, property, energy and utilities, and healthcare

Target Market

Potential Buyers of automobiles, industry; government and regional tourist market; consumers of edible and other fat oils, juices and sauces; plantation, property, mining, marine, forestry, construction, port sectors and power systems industries; potential buyers of Caterpillar products


Company with Integrity, Respect & Responsibility, Excellence and Enterprise

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sime Darby. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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