Sime Darby SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 13669

SWOT analysis of Sime Darby analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sime Darby SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sime Darby to benchmark its business & performance as compared to the competitors and industry. Sime Darby is one of the leading brands in the conglomerates sector. The table below also lists the top Sime Darby competitors and elaborates Sime Darby market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sime Darby SWOT, Competitors, Marketing STP & Brand analysis Table
Sime Darby Brand Analysis
Parent Company

Sime Darby Berhad


Distribution and Marketing



Tagline/ Slogan

Developing sustainable futures


Operational excellence and high performance standards

Sime Darby STP

Motors, plantation, industrial, property, energy and utilities, and healthcare

Target Group

Potential Buyers of automobiles, industry; government and regional tourist market; consumers of edible and other fat oils, juices and sauces; plantation, property, mining, marine, forestry, construction, port sectors and power systems industries; potential buyers of Caterpillar products


Company with Integrity, Respect & Responsibility, Excellence and Enterprise

Sime Darby SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sime Darby. Strengths are:

1.Has a strong presence in over 20 countries especially in Asia Pacific employing over 100,000 people

2. Diversified product portfolio resulting in decreased risk of operation
3. Strong financial performance
4. Balanced revenue stream (Motor segment, Plantation, Industry, Property, Energy and utility, Healthcare)

5. Uniformed growth rate from across all the geographical locations

6. One of the major business houses in all of Malaysia


Here are the weaknesses in the Sime Darby SWOT Analysis:

1. Legal claims affecting the brand image of the company
2.Fluctuating non-operating revenue due to irregular investment and disinvestment operations, effectively affecting bottom line
3. Accused of lighting some of the fires on Indonesian plantations that caused widespread pollution issues in Malaysia and Singapore


Following are the Opportunities in Sime Darby SWOT Analysis:

1. Strong outlook for the global oil crops consumption
2. Inorganic growth strategy
3. Robust outlook for the Chinese automotive sector


The threats in the SWOT Analysis of Sime Darby are as mentioned:

1. Competitor aggressiveness and Intense competition
2. International Currency fluctuations is a risk

3. Unfavorable govt and political conditions can affect brand and operational efficiency

Sime Darby Competition

Below are the top 4 Sime Darby competitors:

1. Empresas Copec S.A.
2. Hutchison Whampoa
3. Kanematsu Corporation

4. Wilmar International

The brandguide table above concludes the Sime Darby SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sime Darby. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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