Sime Darby SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sime Darby analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sime Darby SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sime Darby to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sime Darby is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sime Darby competitors and includes Sime Darby target market, segmentation, positioning & Unique Selling Proposition (USP).

Sime Darby SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sime Darby Brand Analysis
Parent Company

Sime Darby Berhad

Category

Distribution and Marketing

Sector

Conglomerates

Tagline/ Slogan

Developing sustainable futures

USP

Operational excellence and high performance standards

Sime Darby STP
Sime Darby Segmentation

Motors, plantation, industrial, property, energy and utilities, and healthcare

Sime Darby Target Market

Potential Buyers of automobiles, industry; government and regional tourist market; consumers of edible and other fat oils, juices and sauces; plantation, property, mining, marine, forestry, construction, port sectors and power systems industries; potential buyers of Caterpillar products

Sime Darby Positioning

Company with Integrity, Respect & Responsibility, Excellence and Enterprise

Sime Darby SWOT Analysis
Sime Darby Strengths

Below are the Strengths in the SWOT Analysis of Sime Darby:

1.Has a strong presence in over 20 countries especially in Asia Pacific employing over 100,000 people

2. Diversified product portfolio resulting in decreased risk of operation
3. Strong financial performance
4. Balanced revenue stream (Motor segment, Plantation, Industry, Property, Energy and utility, Healthcare)

5. Uniformed growth rate from across all the geographical locations

6. One of the major business houses in all of Malaysia

Sime Darby Weaknesses

Here are the weaknesses in the Sime Darby SWOT Analysis:

1. Legal claims affecting the brand image of the company
2.Fluctuating non-operating revenue due to irregular investment and disinvestment operations, effectively affecting bottom line
3. Accused of lighting some of the fires on Indonesian plantations that caused widespread pollution issues in Malaysia and Singapore

Sime Darby Opportunities

Following are the Opportunities in Sime Darby SWOT Analysis:

1. Strong outlook for the global oil crops consumption
2. Inorganic growth strategy
3. Robust outlook for the Chinese automotive sector

Sime Darby Threats

The threats in the SWOT Analysis of Sime Darby are as mentioned:

1. Competitor aggressiveness and Intense competition
2. International Currency fluctuations is a risk

3. Unfavorable govt and political conditions can affect brand and operational efficiency

Sime Darby Competition
Competitors

Below are the top 4 Sime Darby competitors:

1. Empresas Copec S.A.
2. Hutchison Whampoa
3. Kanematsu Corporation

4. Wilmar International


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sime Darby. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin