Sime Darby SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sime Darby analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sime Darby SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sime Darby to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sime Darby is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sime Darby competitors and includes Sime Darby target market, segmentation, positioning & Unique Selling Proposition (USP).

Sime Darby SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sime Darby Brand Analysis
Parent Company

Sime Darby Berhad


Distribution and Marketing



Tagline/ Slogan

Developing sustainable futures


Operational excellence and high performance standards

Sime Darby STP
Sime Darby Segmentation

Motors, plantation, industrial, property, energy and utilities, and healthcare

Sime Darby Target Market

Potential Buyers of automobiles, industry; government and regional tourist market; consumers of edible and other fat oils, juices and sauces; plantation, property, mining, marine, forestry, construction, port sectors and power systems industries; potential buyers of Caterpillar products

Sime Darby Positioning

Company with Integrity, Respect & Responsibility, Excellence and Enterprise

Sime Darby SWOT Analysis
Sime Darby Strengths

Below are the Strengths in the SWOT Analysis of Sime Darby:

1.Has a strong presence in over 20 countries especially in Asia Pacific employing over 100,000 people

2. Diversified product portfolio resulting in decreased risk of operation
3. Strong financial performance
4. Balanced revenue stream (Motor segment, Plantation, Industry, Property, Energy and utility, Healthcare)

5. Uniformed growth rate from across all the geographical locations

6. One of the major business houses in all of Malaysia

Sime Darby Weaknesses

Here are the weaknesses in the Sime Darby SWOT Analysis:

1. Legal claims affecting the brand image of the company
2.Fluctuating non-operating revenue due to irregular investment and disinvestment operations, effectively affecting bottom line
3. Accused of lighting some of the fires on Indonesian plantations that caused widespread pollution issues in Malaysia and Singapore

Sime Darby Opportunities

Following are the Opportunities in Sime Darby SWOT Analysis:

1. Strong outlook for the global oil crops consumption
2. Inorganic growth strategy
3. Robust outlook for the Chinese automotive sector

Sime Darby Threats

The threats in the SWOT Analysis of Sime Darby are as mentioned:

1. Competitor aggressiveness and Intense competition
2. International Currency fluctuations is a risk

3. Unfavorable govt and political conditions can affect brand and operational efficiency

Sime Darby Competition

Below are the top 4 Sime Darby competitors:

1. Empresas Copec S.A.
2. Hutchison Whampoa
3. Kanematsu Corporation

4. Wilmar International

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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