Sime Darby SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 8422

SWOT Analysis of Sime Darby with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sime Darby

Parent Company

Sime Darby Berhad




Distribution and Marketing

Tagline/ Slogan

Developing sustainable futures


Operational excellence and high performance standards



Motors, plantation, industrial, property, energy and utilities, and healthcare

Target Group

Potential Buyers of automobiles, industry; government and regional tourist market; consumers of edible and other fat oils, juices and sauces; plantation, property, mining, marine, forestry, construction, port sectors and power systems industries; potential buyers of Caterpillar products


Company with Integrity, Respect & Responsibility, Excellence and Enterprise

SWOT Analysis


1.Has a strong presence in over 20 countries especially in Asia Pacific employing over 100,000 people

2. Diversified product portfolio resulting in decreased risk of operation
3. Strong financial performance
4. Balanced revenue stream (Motor segment, Plantation, Industry, Property, Energy and utility, Healthcare)

5. Uniformed growth rate from across all the geographical locations

6. One of the major business houses in all of Malaysia


1. Legal claims affecting the brand image of the company
2.Fluctuating non-operating revenue due to irregular investment and disinvestment operations, effectively affecting bottom line
3. Accused of lighting some of the fires on Indonesian plantations that caused widespread pollution issues in Malaysia and Singapore


1. Strong outlook for the global oil crops consumption
2. Inorganic growth strategy
3. Robust outlook for the Chinese automotive sector


1. Competitor aggressiveness and Intense competition
2. International Currency fluctuations is a risk

3. Unfavorable govt and political conditions can affect brand and operational efficiency



1. Empresas Copec S.A.
2. Hutchison Whampoa
3. Kanematsu Corporation

4. Wilmar International

The table above concludes the Sime Darby SWOT analysis along with its marketing and brand parameters.


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