Textron SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 3564
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SWOT Analysis of Textron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Textron

Parent Company

Textron Inc

Category

Aircraft, Industry and Finance

Sector

Conglomerates

Tagline/ Slogan

The power of Textron is the power of our brand

USP

Reliability and quality especially in the aerospace industry

Textron STP

Segment

Helicopters, Aircraft, Transportation, Automobile, industry, finance

Target Group

Military, companies operating commercial helicopters, airlines, industries seeking shipping and packaging, Automobile industries, consumers of multi utility and off road vehicles, government and commercial agencies seeking supply chain solutions,

Positioning

Company with groundbreaking technologies, innovative solutions and first-class service.

Textron SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Textron. Strengths are:

1. Operating with 32,000 thousand employees operating in 100+ manufacturing facilities
2. Has its presence in 27 countries
3. Diversified product portfolio and balanced revenue streams - Bell segment; Cessna; industrial; Textron Systems; and finance segment
4. Strong research and development capabilities

5. Stable and strong financial performance

Weaknesses

Here are the weaknesses of Textron :

1. Unfunded employee pension benefits which is of huge amount
2. Heavy dependence on the US – with most revenue generation from US and substantial from US government
3. Decreasing revenue from Canada

Opportunities

Following are the Opportunities of Textron :

1. Positive outlook for aerospace and defense sector which is consistently growing
2. Growing US military and space market
3. Surge in defense spending in China and India

Threats

The threats of Textron are as mentioned :

1. Intense competition from domestic and international players
2. Declining defense spending by the US Government
3. Increasing compliance risks

Textron Competition

Competitors

Below are the 6 main Textron competitors :

1. Boeing
2. EADS
3. General Dynamics company

4. Lockheed Martin Corporation

5. Northrop Grumman Corporation

6. United Technologies Corporation


The brandguide table above concludes the Textron SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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