Textron SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Textron Inc

Aircraft, Industry and Finance

Conglomerates

The power of Textron is the power of our brand

Reliability and quality especially in the aerospace industry

Helicopters, Aircraft, Transportation, Automobile, industry, finance

Military, companies operating commercial helicopters, airlines, industries seeking shipping and packaging, Automobile industries, consumers of multi utility and off road vehicles, government and commercial agencies seeking supply chain solutions,

Company with groundbreaking technologies, innovative solutions and first-class service.

Below are the Strengths in the SWOT Analysis of Textron:

1. Operating with 32,000 thousand employees operating in 100+ manufacturing facilities
2. Has its presence in 27 countries
3. Diversified product portfolio and balanced revenue streams - Bell segment; Cessna; industrial; Textron Systems; and finance segment
4. Strong research and development capabilities

5. Stable and strong financial performance

Here are the weaknesses in the Textron SWOT Analysis:

1. Unfunded employee pension benefits which is of huge amount
2. Heavy dependence on the US – with most revenue generation from US and substantial from US government
3. Decreasing revenue from Canada

Following are the Opportunities in Textron SWOT Analysis:

1. Positive outlook for aerospace and defense sector which is consistently growing
2. Growing US military and space market
3. Surge in defense spending in China and India

The threats in the SWOT Analysis of Textron are as mentioned:

1. Intense competition from domestic and international players
2. Declining defense spending by the US Government
3. Increasing compliance risks

Below are the top 6 Textron competitors:

1. Boeing
2. EADS
3. General Dynamics company

4. Lockheed Martin Corporation

5. Northrop Grumman Corporation

6. United Technologies Corporation