Textron SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 3947

SWOT analysis of Textron analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Textron SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Textron to benchmark its business & performance as compared to the competitors and industry. Textron is one of the leading brands in the conglomerates sector. The table below also lists the top Textron competitors and elaborates Textron market segmentation, target group, positioning & Unique Selling Proposition (USP).

Textron SWOT, Competitors, Marketing STP & Brand analysis Table
Textron Brand Analysis
Parent Company

Textron Inc
Category

Aircraft, Industry and Finance
Sector

Conglomerates
Tagline/ Slogan

The power of Textron is the power of our brand
USP

Reliability and quality especially in the aerospace industry
Textron STP
Segment

Helicopters, Aircraft, Transportation, Automobile, industry, finance
Target Group

Military, companies operating commercial helicopters, airlines, industries seeking shipping and packaging, Automobile industries, consumers of multi utility and off road vehicles, government and commercial agencies seeking supply chain solutions,
Positioning

Company with groundbreaking technologies, innovative solutions and first-class service.
Textron SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Textron. Strengths are:

1. Operating with 32,000 thousand employees operating in 100+ manufacturing facilities
2. Has its presence in 27 countries
3. Diversified product portfolio and balanced revenue streams - Bell segment; Cessna; industrial; Textron Systems; and finance segment
4. Strong research and development capabilities

5. Stable and strong financial performance
Weaknesses

Here are the weaknesses in the Textron SWOT Analysis:

1. Unfunded employee pension benefits which is of huge amount
2. Heavy dependence on the US – with most revenue generation from US and substantial from US government
3. Decreasing revenue from Canada
Opportunities

Following are the Opportunities in Textron SWOT Analysis:

1. Positive outlook for aerospace and defense sector which is consistently growing
2. Growing US military and space market
3. Surge in defense spending in China and India
Threats

The threats in the SWOT Analysis of Textron are as mentioned:

1. Intense competition from domestic and international players
2. Declining defense spending by the US Government
3. Increasing compliance risks
Textron Competition
Competitors

Below are the top 6 Textron competitors:

1. Boeing
2. EADS
3. General Dynamics company

4. Lockheed Martin Corporation

5. Northrop Grumman Corporation

6. United Technologies Corporation

The brandguide table above concludes the Textron SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Textron. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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