Textron SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Textron analyses the brand by its strengths, weaknesses, opportunities & threats. In Textron SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Textron to benchmark its business & performance as compared to the competitors. Textron is one of the leading brands in the conglomerates sector.

The article below lists the Textron SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Textron SWOT Analysis:

SWOT Analysis of Textron

For Textron, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Textron Strengths

The strengths of Textron looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Textron :

1. Operating with 32,000 thousand employees operating in 100+ manufacturing facilities
2. Has its presence in 27 countries
3. Diversified product portfolio and balanced revenue streams - Bell segment; Cessna; industrial; Textron Systems; and finance segment
4. Strong research and development capabilities

5. Stable and strong financial performance

Textron Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Textron SWOT Analysis:

1. Unfunded employee pension benefits which is of huge amount
2. Heavy dependence on the US – with most revenue generation from US and substantial from US government
3. Decreasing revenue from Canada


Textron Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Textron SWOT Analysis:

1. Positive outlook for aerospace and defense sector which is consistently growing
2. Growing US military and space market
3. Surge in defense spending in China and India

Textron Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Textron are as mentioned:

1. Intense competition from domestic and international players
2. Declining defense spending by the US Government
3. Increasing compliance risks


Textron Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Textron:

1. Boeing
2. EADS
3. General Dynamics company

4. Lockheed Martin Corporation

5. Northrop Grumman Corporation

6. United Technologies Corporation

Hence this concludes the Textron SWOT analysis.

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About Textron

Textron Overview
Parent Company

Textron Inc

Category

Aircraft, Industry and Finance

Sector

Conglomerates

Tagline/ Slogan

The power of Textron is the power of our brand

USP

Reliability and quality especially in the aerospace industry

Textron STP
Segmentation

Helicopters, Aircraft, Transportation, Automobile, industry, finance

Target Market

Military, companies operating commercial helicopters, airlines, industries seeking shipping and packaging, Automobile industries, consumers of multi utility and off road vehicles, government and commercial agencies seeking supply chain solutions,

Positioning

Company with groundbreaking technologies, innovative solutions and first-class service.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Textron. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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