TCL Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

TCL Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of TCL Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TCL Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. TCL Corporation is one of the leading brands in the consumer electronics sector.

The article below lists the TCL Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TCL Corporation SWOT Analysis:

SWOT Analysis of TCL Corporation

For TCL Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

TCL Corporation Strengths

The strengths of TCL Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TCL Corporation :

1. Huge size of company with over 50,000 employees

2. Strong marketing channels

3. Global presence in over 40 countries and

4. Diverse market offerings like Television sets, video cameras, mobile phones

5. High margins at low prices

6. Highly unified work force

TCL Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TCL Corporation SWOT Analysis:

1.Global operations are lesser compared to industry big players

2. Limited brand awareness

3. Endures a low sales cycle

TCL Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TCL Corporation SWOT Analysis:

1.Brand awareness drive to increase visibility

2. Improving the quality of offerings

3. Capitalizing on increasing mobile subscriber base

TCL Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TCL Corporation are as mentioned:

1.Increase of new entrants

2. Highly consolidated industry

3. There is a risk of market saturation

TCL Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of TCL Corporation:


Hence this concludes the TCL Corporation SWOT analysis.

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About TCL Corporation

TCL Corporation Overview
Parent Company

TCL Corporation


Home Appliances/Communication Equipment


Consumer Electronics

Tagline/ Slogan

The creative life


Delivers innovative products at competitive prices

TCL Corporation STP

Multimedia, Communication, Optoelectronics Technology and Home Appliances,

Target Market

Consumer electronics, Home appliances


A respected global leading enterprise that offers customers only the most innovative and creative products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to TCL Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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