TCL Corporation SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 4188

SWOT analysis of TCL Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. TCL Corporation is one of the leading brands in the consumer electronics sector. The table below also lists the top TCL Corporation competitors and elaborates TCL Corporation segmentation, targeting, positioning & USP.

TCL Corporation

Parent Company

TCL Corporation


Home Appliances/Communication Equipment


Consumer Electronics

Tagline/ Slogan

The creative life


Delivers innovative products at competitive prices

TCL Corporation STP


Multimedia, Communication, Optoelectronics Technology and Home Appliances,

Target Group

Consumer electronics, Home appliances


A respected global leading enterprise that offers customers only the most innovative and creative products

TCL Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TCL Corporation. Strengths are:

1. Huge size of company with over 50,000 employees

2. Strong marketing channels

3. Global presence in over 40 countries and

4. Diverse market offerings like Television sets, video cameras, mobile phones

5. High margins at low prices

6. Highly unified work force


Here are the weaknesses in the TCL Corporation SWOT Analysis:

1.Global operations are lesser compared to industry big players

2. Limited brand awareness

3. Endures a low sales cycle


Following are the Opportunities in TCL Corporation SWOT Analysis:

1.Brand awareness drive to increase visibility

2. Improving the quality of offerings

3. Capitalizing on increasing mobile subscriber base


The threats in the SWOT Analysis of TCL Corporation are as mentioned:

1.Increase of new entrants

2. Highly consolidated industry

3. There is a risk of market saturation

TCL Corporation Competition


Below are the top 3 TCL Corporation competitors:


The brandguide table above concludes the TCL Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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