TCL Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of TCL Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TCL Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TCL Corporation to benchmark its business & performance as compared to the competitors and industry. As of 2020, TCL Corporation is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TCL Corporation competitors and includes TCL Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

TCL Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TCL Corporation Brand Analysis
Parent Company

TCL Corporation


Home Appliances/Communication Equipment


Consumer Electronics

Tagline/ Slogan

The creative life


Delivers innovative products at competitive prices

TCL Corporation STP
TCL Corporation Segmentation

Multimedia, Communication, Optoelectronics Technology and Home Appliances,

TCL Corporation Target Market

Consumer electronics, Home appliances

TCL Corporation Positioning

A respected global leading enterprise that offers customers only the most innovative and creative products

TCL Corporation SWOT Analysis
TCL Corporation Strengths

Below are the Strengths in the SWOT Analysis of TCL Corporation:

1. Huge size of company with over 50,000 employees

2. Strong marketing channels

3. Global presence in over 40 countries and

4. Diverse market offerings like Television sets, video cameras, mobile phones

5. High margins at low prices

6. Highly unified work force

TCL Corporation Weaknesses

Here are the weaknesses in the TCL Corporation SWOT Analysis:

1.Global operations are lesser compared to industry big players

2. Limited brand awareness

3. Endures a low sales cycle

TCL Corporation Opportunities

Following are the Opportunities in TCL Corporation SWOT Analysis:

1.Brand awareness drive to increase visibility

2. Improving the quality of offerings

3. Capitalizing on increasing mobile subscriber base

TCL Corporation Threats

The threats in the SWOT Analysis of TCL Corporation are as mentioned:

1.Increase of new entrants

2. Highly consolidated industry

3. There is a risk of market saturation

TCL Corporation Competition

Below are the top 3 TCL Corporation competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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