NEC Corporation SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 3118

SWOT Analysis of NEC Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NEC Corporation

Parent Company

NEC Corporation




IT and Technology

Tagline/ Slogan

Empowered by Innovation


Empowering people and society through innovation



IT solutions, personal solutions, carrier solutions, social infrastructure

Target Group

Corporate, SMEs, households, individuals who seek smartphones, PCs, internet solutions


Passionate about innovation and customer-focused collaboration

SWOT Analysis


1. Strong position in Japan – number one for decades sets the tone for global expansion
2. Large number of mergers and acquisitions has added to business capabilities
3. Considerable expertise in emerging cloud computing segment
4. Leading position in enterprise telephony market due to consistent growth

5. Over 100,000 people form a part of the workforce hence expertise in the field of electronics


1. Majority of its business done only in Japan this means a high dependence on the Japanese market
2. Sluggish growth and performance in the booming smartphones market
3. Globally still not an established brand


1. IT spending in Asia-Pacific to increase opening more avenues to grow
2. Growth of smartphones market in Japan presents an opportunity to the company to expand its smartphones competitiveness
3. Enhanced growth prospects in network operation support systems and business support systems – since the acquisition on NetCracker Technology, NEC has been a leading player in the segment


1. Sluggish Japanese economy is a threat
2. Rapidly changing IT technology which might prove a challenge as it will be required to keep up with its positioning as an innpovator
3. Appreciation of Yen might considerably affect the company’s finances



1. Cisco Systems, Inc.

2. Dell Inc.

3. Fujitsu Limited

4. Apple Inc.

5. Hewlett-Packard Company


The table above concludes the NEC Corporation SWOT analysis along with its marketing and brand parameters.


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