NEC Corporation SWOT Analysis

Published in Consumer Electronics category by MBA Skool Team

Here is a detailed SWOT analysis of NEC Corporation covering strengths, weaknesses, opportunities and threats.

NEC Corporation Strengths

  1. Strong position in Japan – number one for decades sets the tone for global expansion
  2. Large number of mergers and acquisitions has added to business capabilities
  3. Considerable expertise in emerging cloud computing segment
  4. Leading position in enterprise telephony market due to consistent growth
  5. Over 100,000 people form a part of the workforce hence expertise in the field of electronics

Above are the strengths in the SWOT Analysis of NEC Corporation. The strengths of NEC Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

NEC Corporation Weaknesses

  1. Majority of its business done only in Japan this means a high dependence on the Japanese market
  2. Sluggish growth and performance in the booming smartphones market
  3. Globally still not an established brand

These were the weaknesses in the NEC Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

NEC Corporation Opportunities

  1. IT spending in Asia-Pacific to increase opening more avenues to grow
  2. Growth of smartphones market in Japan presents an opportunity to the company to expand its smartphones competitiveness
  3. Enhanced growth prospects in network operation support systems and business support systems – since the acquisition on NetCracker Technology, NEC has been a leading player in the segment

Above we covered the opportunities in NEC Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

NEC Corporation Threats

  1. Sluggish Japanese economy is a threat
  2. Rapidly changing IT technology which might prove a challenge as it will be required to keep up with its positioning as an innpovator
  3. Appreciation of Yen might considerably affect the company’s finances

The threats in the SWOT Analysis of NEC Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the NEC Corporation SWOT analysis.

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About NEC Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

NEC Corporation Overview
Parent Company

NEC Corporation

Category

Electronic Infrastructure & IT

Sector

Consumer Electronics

Tagline/ Slogan

Empowered by Innovation

USP

Empowering people and society through innovation

NEC Corporation STP
Segmentation

IT solutions, personal solutions, carrier solutions, social infrastructure

Target Group

Corporate, SMEs, households, individuals who seek smartphones, PCs, internet solutions

Positioning

Passionate about innovation and customer-focused collaboration

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to NEC Corporation. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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