NEC Corporation SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 4803

SWOT analysis of NEC Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. NEC Corporation is one of the leading brands in the consumer electronics sector. The table below also lists the top NEC Corporation competitors and elaborates NEC Corporation segmentation, targeting, positioning & USP.

NEC Corporation

Parent Company

NEC Corporation


Electronic Infrastructure & IT


Consumer Electronics

Tagline/ Slogan

Empowered by Innovation


Empowering people and society through innovation

NEC Corporation STP


IT solutions, personal solutions, carrier solutions, social infrastructure

Target Group

Corporate, SMEs, households, individuals who seek smartphones, PCs, internet solutions


Passionate about innovation and customer-focused collaboration

NEC Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NEC Corporation. Strengths are:

1. Strong position in Japan – number one for decades sets the tone for global expansion
2. Large number of mergers and acquisitions has added to business capabilities
3. Considerable expertise in emerging cloud computing segment
4. Leading position in enterprise telephony market due to consistent growth

5. Over 100,000 people form a part of the workforce hence expertise in the field of electronics


Here are the weaknesses in the NEC Corporation SWOT Analysis:

1. Majority of its business done only in Japan this means a high dependence on the Japanese market
2. Sluggish growth and performance in the booming smartphones market
3. Globally still not an established brand


Following are the Opportunities in NEC Corporation SWOT Analysis:

1. IT spending in Asia-Pacific to increase opening more avenues to grow
2. Growth of smartphones market in Japan presents an opportunity to the company to expand its smartphones competitiveness
3. Enhanced growth prospects in network operation support systems and business support systems – since the acquisition on NetCracker Technology, NEC has been a leading player in the segment


The threats in the SWOT Analysis of NEC Corporation are as mentioned:

1. Sluggish Japanese economy is a threat
2. Rapidly changing IT technology which might prove a challenge as it will be required to keep up with its positioning as an innpovator
3. Appreciation of Yen might considerably affect the company’s finances

NEC Corporation Competition


Below are the top 5 NEC Corporation competitors:

1. Cisco Systems, Inc.

2. Dell Inc.

3. Fujitsu Limited

4. Apple Inc.

5. Hewlett-Packard Company

The brandguide table above concludes the NEC Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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