NEC Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of NEC Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NEC Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NEC Corporation to benchmark its business & performance as compared to the competitors and industry. As of 2020, NEC Corporation is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top NEC Corporation competitors and includes NEC Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

NEC Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
NEC Corporation Brand Analysis
Parent Company

NEC Corporation


Electronic Infrastructure & IT


Consumer Electronics

Tagline/ Slogan

Empowered by Innovation


Empowering people and society through innovation

NEC Corporation STP
NEC Corporation Segmentation

IT solutions, personal solutions, carrier solutions, social infrastructure

Target Group

Corporate, SMEs, households, individuals who seek smartphones, PCs, internet solutions

NEC Corporation Positioning

Passionate about innovation and customer-focused collaboration

NEC Corporation SWOT Analysis
NEC Corporation Strengths

Below are the Strengths in the SWOT Analysis of NEC Corporation:

1. Strong position in Japan – number one for decades sets the tone for global expansion
2. Large number of mergers and acquisitions has added to business capabilities
3. Considerable expertise in emerging cloud computing segment
4. Leading position in enterprise telephony market due to consistent growth

5. Over 100,000 people form a part of the workforce hence expertise in the field of electronics

NEC Corporation Weaknesses

Here are the weaknesses in the NEC Corporation SWOT Analysis:

1. Majority of its business done only in Japan this means a high dependence on the Japanese market
2. Sluggish growth and performance in the booming smartphones market
3. Globally still not an established brand

NEC Corporation Opportunities

Following are the Opportunities in NEC Corporation SWOT Analysis:

1. IT spending in Asia-Pacific to increase opening more avenues to grow
2. Growth of smartphones market in Japan presents an opportunity to the company to expand its smartphones competitiveness
3. Enhanced growth prospects in network operation support systems and business support systems – since the acquisition on NetCracker Technology, NEC has been a leading player in the segment

NEC Corporation Threats

The threats in the SWOT Analysis of NEC Corporation are as mentioned:

1. Sluggish Japanese economy is a threat
2. Rapidly changing IT technology which might prove a challenge as it will be required to keep up with its positioning as an innpovator
3. Appreciation of Yen might considerably affect the company’s finances

NEC Corporation Competition

Below are the top 5 NEC Corporation competitors:

1. Cisco Systems, Inc.

2. Dell Inc.

3. Fujitsu Limited

4. Apple Inc.

5. Hewlett-Packard Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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