EDF Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2196

SWOT Analysis of EDF Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EDF Energy

Parent Company

EDF Energy Plc


Gas & Electricity


Energy & Power

Tagline/ Slogan

It’s not easy being Green


Pioneers in R&D

EDF Energy STP


Energy and gas in UK

Target Group

Corporates, Industries & Residential


Clean Energy Producers

EDF Energy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of EDF Energy :

1. Efficient Process and IT communication systems
2. High R&D investments especially in environmental innovations
3. Uk’s largest generator and distributor of electricity
4. High ROE & Growth shows its financial growth

5. The organization has over 13,000+ employees

6. Approx 6 million customers are present with the company


1. Presence only in UK means geographic limitation
2. Gas division is yet to mature – Low ROE compared to global leaders


1. Stress on clean Nuclear energy is increasing
2.Can tap other markets for more business
3.Can do upward integration – Electric devices as a package


1. Volatility in commodity prices
2. High Competition means reduction in market share
3. Regulations on Environment

EDF Energy Competition


Below are the 3 main EDF Energy competitors :

1. RWE Power
2.E.ON Plc

The brandguide table above concludes the EDF Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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