EDF Energy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

EDF Energy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of EDF Energy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like EDF Energy to benchmark its business & performance as compared to the competitors, and make strategic improvements. EDF Energy is one of the leading brands in the energy & power sector.

The article below lists the EDF Energy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the EDF Energy SWOT Analysis:

SWOT Analysis of EDF Energy

For EDF Energy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

EDF Energy Strengths

The strengths of EDF Energy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of EDF Energy :

1. Efficient Process and IT communication systems
2. High R&D investments especially in environmental innovations
3. Uk’s largest generator and distributor of electricity
4. High ROE & Growth shows its financial growth

5. The organization has over 13,000+ employees

6. Approx 6 million customers are present with the company

EDF Energy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the EDF Energy SWOT Analysis:

1. Presence only in UK means geographic limitation
2. Gas division is yet to mature – Low ROE compared to global leaders

EDF Energy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in EDF Energy SWOT Analysis:

1. Stress on clean Nuclear energy is increasing
2.Can tap other markets for more business
3.Can do upward integration – Electric devices as a package

EDF Energy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of EDF Energy are as mentioned:

1. Volatility in commodity prices
2. High Competition means reduction in market share
3. Regulations on Environment

EDF Energy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of EDF Energy:

1. RWE Power
2.E.ON Plc

Hence this concludes the EDF Energy SWOT analysis.

Continue reading more about the brand/company.

About EDF Energy

EDF Energy Overview
Parent Company

EDF Energy Plc


Gas & Electricity


Energy & Power

Tagline/ Slogan

It’s not easy being Green


Pioneers in R&D

EDF Energy STP

Energy and gas in UK

Target Market

Corporates, Industries & Residential


Clean Energy Producers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to EDF Energy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin