EDF Energy SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of EDF Energy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In EDF Energy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like EDF Energy to benchmark its business & performance as compared to the competitors and industry. EDF Energy is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top EDF Energy competitors and includes EDF Energy target market, segmentation, positioning & Unique Selling Proposition (USP).

EDF Energy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
EDF Energy Brand Analysis
Parent Company

EDF Energy Plc


Gas & Electricity


Energy & Power

Tagline/ Slogan

It’s not easy being Green


Pioneers in R&D

EDF Energy STP
EDF Energy Segmentation

Energy and gas in UK

EDF Energy Target Market

Corporates, Industries & Residential

EDF Energy Positioning

Clean Energy Producers

EDF Energy SWOT Analysis
EDF Energy Strengths

Below are the Strengths in the SWOT Analysis of EDF Energy:

1. Efficient Process and IT communication systems
2. High R&D investments especially in environmental innovations
3. Uk’s largest generator and distributor of electricity
4. High ROE & Growth shows its financial growth

5. The organization has over 13,000+ employees

6. Approx 6 million customers are present with the company

EDF Energy Weaknesses

Here are the weaknesses in the EDF Energy SWOT Analysis:

1. Presence only in UK means geographic limitation
2. Gas division is yet to mature – Low ROE compared to global leaders

EDF Energy Opportunities

Following are the Opportunities in EDF Energy SWOT Analysis:

1. Stress on clean Nuclear energy is increasing
2.Can tap other markets for more business
3.Can do upward integration – Electric devices as a package

EDF Energy Threats

The threats in the SWOT Analysis of EDF Energy are as mentioned:

1. Volatility in commodity prices
2. High Competition means reduction in market share
3. Regulations on Environment

EDF Energy Competition

Below are the top 3 EDF Energy competitors:

1. RWE Power
2.E.ON Plc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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