Enbridge SWOT Analysis, Competitors & USP

Enbridge

Oil Services and Equipment

Energy & Power

Where Energy meets People

World's longest crude oil and liquid transportation system

Corporate, countries looking to fulfill energy services needs

Companies looking for setting up energy transportation system

Provider of  oil transportation  solutions to companies operating in tar sands

Below are the Strengths in the SWOT Analysis of Enbridge:

1. It has longest crude oil and liquid pipeline system in the world
2.  It is also a major company in liquid marketing and energy projects
3.  Enbridge is investing in wind and solar power, thereby encouraging the use of green and renewable energy.
4. It is producing a multi megawatt hybrid product which will generate ultra clean energy. This will help in saving energy which is lost in natural gas pipeline operation
5. Has an employee base of 6,000 people
6. Recognised as one of the best places to work, greenest employees

Here are the weaknesses in the Enbridge SWOT Analysis:

1. A excessive large network of pipelines by Enbridge between tar sands in US have resulted in over capacity of pipeline and hence wastage of resources
2. Spill and environmental violations have affected brand image

Following are the Opportunities in Enbridge SWOT Analysis:

1.Huge pipeline expansion projects in Canada and US

2.Increasing natural gas market globally

3.More oil well discoveries

4.  Additional funding secured for linking Canadian oil to eastern markets

5. More emphasis for renewable energy worldwide

The threats in the SWOT Analysis of Enbridge are as mentioned:

1.Government regulations pressurizing operations

2.Wastage caused by spilling in antiquated pipelines

3.Protests from land owners living in proximity of pipelines

Below are the top 4 competitors of Enbridge:

1. Apache Corporation

2. FirstEnergy

3. Exelon Corporation

4. Cenovus Energy