SWOT analysis of Enbridge analyses the brand by its strengths, weaknesses, opportunities & threats. In Enbridge SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Enbridge to benchmark its business & performance as compared to the competitors. Enbridge is one of the leading brands in the energy & power sector.
The table below lists the Enbridge SWOT (Strengths, Weaknesses, Opportunities, Threats), top Enbridge competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Enbridge Brand Analysis | |
---|---|
Parent Company |
Enbridge |
Category |
Oil Services and Equipment |
Sector | |
Tagline/ Slogan |
Where Energy meets People |
USP |
World's longest crude oil and liquid transportation system |
Enbridge STP | |
Segment |
Corporate, countries looking to fulfill energy services needs |
Target Group |
Companies looking for setting up energy transportation system |
Positioning |
Provider of oil transportation solutions to companies operating in tar sands |
SWOT Analysis of Enbridge | |
Enbridge Strengths |
Below are the Strengths in the SWOT Analysis of Enbridge: 1. It has longest crude oil and liquid pipeline system in the world |
Enbridge Weaknesses |
Here are the weaknesses in the Enbridge SWOT Analysis: 1. A excessive large network of pipelines by Enbridge between tar sands in US have resulted in over capacity of pipeline and hence wastage of resources |
Enbridge Opportunities |
Following are the Opportunities in Enbridge SWOT Analysis: 1.Huge pipeline expansion projects in Canada and US 2.Increasing natural gas market globally 3.More oil well discoveries 4. Additional funding secured for linking Canadian oil to eastern markets 5. More emphasis for renewable energy worldwide |
Enbridge Threats |
The threats in the SWOT Analysis of Enbridge are as mentioned: 1.Government regulations pressurizing operations 2.Wastage caused by spilling in antiquated pipelines 3.Protests from land owners living in proximity of pipelines |
Enbridge Competition | |
Enbridge Competitors |
Below are the top 4 competitors of Enbridge: 2. FirstEnergy |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Enbridge. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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