Enbridge SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Enbridge analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Enbridge SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Enbridge to benchmark its business & performance as compared to the competitors and industry. Enbridge is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Enbridge competitors and includes Enbridge target market, segmentation, positioning & Unique Selling Proposition (USP).

Enbridge SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Enbridge Brand Analysis
Parent Company

Enbridge

Category

Oil Services and Equipment

Sector

Energy & Power

Tagline/ Slogan

Where Energy meets People

USP

World's longest crude oil and liquid transportation system

Enbridge STP
Enbridge Segmentation

Corporate, countries looking to fulfill energy services needs

Enbridge Target Market

Companies looking for setting up energy transportation system

Enbridge Positioning

Provider of  oil transportation  solutions to companies operating in tar sands

Enbridge SWOT Analysis
Enbridge Strengths

Below are the Strengths in the SWOT Analysis of Enbridge:

1. It has longest crude oil and liquid pipeline system in the world
2.  It is also a major company in liquid marketing and energy projects
3.  Enbridge is investing in wind and solar power, thereby encouraging the use of green and renewable energy.
4. It is producing a multi megawatt hybrid product which will generate ultra clean energy. This will help in saving energy which is lost in natural gas pipeline operation
5. Has an employee base of 6,000 people
6. Recognised as one of the best places to work, greenest employees

Enbridge Weaknesses

Here are the weaknesses in the Enbridge SWOT Analysis:

1. A excessive large network of pipelines by Enbridge between tar sands in US have resulted in over capacity of pipeline and hence wastage of resources
2. Spill and environmental violations have affected brand image

Enbridge Opportunities

Following are the Opportunities in Enbridge SWOT Analysis:

1.Huge pipeline expansion projects in Canada and US

2.Increasing natural gas market globally

3.More oil well discoveries

4.  Additional funding secured for linking Canadian oil to eastern markets

5. More emphasis for renewable energy worldwide

Enbridge Threats

The threats in the SWOT Analysis of Enbridge are as mentioned:

1.Government regulations pressurizing operations

2.Wastage caused by spilling in antiquated pipelines

3.Protests from land owners living in proximity of pipelines

Enbridge Competition
Competitors

Below are the top 4 Enbridge competitors:

1. Apache Corporation

2. FirstEnergy

3. Exelon Corporation

4. Cenovus Energy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Enbridge. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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