Enbridge SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Enbridge SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Enbridge, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Enbridge to benchmark its business & performance as compared to the competitors, and make strategic improvements. Enbridge is one of the leading brands in the energy & power sector.

The article below lists the Enbridge SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Enbridge SWOT Analysis:

SWOT Analysis of Enbridge

For Enbridge, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Enbridge Strengths

The strengths of Enbridge looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Enbridge :

1. It has longest crude oil and liquid pipeline system in the world
2.  It is also a major company in liquid marketing and energy projects
3.  Enbridge is investing in wind and solar power, thereby encouraging the use of green and renewable energy.
4. It is producing a multi megawatt hybrid product which will generate ultra clean energy. This will help in saving energy which is lost in natural gas pipeline operation
5. Has an employee base of 6,000 people
6. Recognised as one of the best places to work, greenest employees

Enbridge Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Enbridge SWOT Analysis:

1. A excessive large network of pipelines by Enbridge between tar sands in US have resulted in over capacity of pipeline and hence wastage of resources
2. Spill and environmental violations have affected brand image

Enbridge Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Enbridge SWOT Analysis:

1.Huge pipeline expansion projects in Canada and US

2.Increasing natural gas market globally

3.More oil well discoveries

4.  Additional funding secured for linking Canadian oil to eastern markets

5. More emphasis for renewable energy worldwide

Enbridge Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Enbridge are as mentioned:

1.Government regulations pressurizing operations

2.Wastage caused by spilling in antiquated pipelines

3.Protests from land owners living in proximity of pipelines

Enbridge Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Enbridge:

1. Apache Corporation

2. FirstEnergy

3. Exelon Corporation

4. Cenovus Energy

Hence this concludes the Enbridge SWOT analysis.

Continue reading more about the brand/company.

About Enbridge

Enbridge Overview
Parent Company



Oil Services and Equipment


Energy & Power

Tagline/ Slogan

Where Energy meets People


World's longest crude oil and liquid transportation system

Enbridge STP

Corporate, countries looking to fulfill energy services needs

Target Market

Companies looking for setting up energy transportation system


Provider of  oil transportation  solutions to companies operating in tar sands

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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