Published in Energy & Power category by MBA Skool Team
Enbridge is one of the leading brands in the energy & power sector. Enbridge SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Enbridge:
It has longest crude oil and liquid pipeline system in the world
It is also a major company in liquid marketing and energy projects
Enbridge is investing in wind and solar power, thereby encouraging the use of green and renewable energy.
It is producing a multi megawatt hybrid product which will generate ultra clean energy. This will help in saving energy which is lost in natural gas pipeline operation
Has an employee base of 6,000 people
Recognised as one of the best places to work, greenest employees
Above are the strengths in the SWOT Analysis of Enbridge. The strengths of Enbridge looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A excessive large network of pipelines by Enbridge between tar sands in US have resulted in over capacity of pipeline and hence wastage of resources
Spill and environmental violations have affected brand image
These were the weaknesses in the Enbridge SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Huge pipeline expansion projects in Canada and US
Increasing natural gas market globally
More oil well discoveries
Additional funding secured for linking Canadian oil to eastern markets
More emphasis for renewable energy worldwide
Above we covered the opportunities in Enbridge SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Government regulations pressurizing operations
Wastage caused by spilling in antiquated pipelines
Protests from land owners living in proximity of pipelines
The threats in the SWOT Analysis of Enbridge are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
World's longest crude oil and liquid transportation system
Corporate, countries looking to fulfill energy services needs
Companies looking for setting up energy transportation system
Provider of oil transportation solutions to companies operating in tar sands
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