Enbridge SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2702

SWOT Analysis of Enbridge with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil Services and Equipment



Tagline/ Slogan

Where Energy meets People


World's longest crude oil and liquid transportation system



Corporate, countries looking to fulfill energy services needs

Target Group

Companies looking for setting up energy transportation system


Provider of  oil transportation  solutions to companies operating in tar sands

SWOT Analysis


1. It has longest crude oil and liquid pipeline system in the world
2.  It is also a major company in liquid marketing and energy projects
3.  Enbridge is investing in wind and solar power, thereby encouraging the use of green and renewable energy.
4. It is producing a multi megawatt hybrid product which will generate ultra clean energy. This will help in saving energy which is lost in natural gas pipeline operation
5. Has an employee base of 6,000 people
6. Recognised as one of the best places to work, greenest employees


1. A excessive large network of pipelines by Enbridge between tar sands in US have resulted in over capacity of pipeline and hence wastage of resources
2. Spill and environmental violations have affected brand image


1.Huge pipeline expansion projects in Canada and US

2.Increasing natural gas market globally

3.More oil well discoveries

4.  Additional funding secured for linking Canadian oil to eastern markets

5. More emphasis for renewable energy worldwide


1.Government regulations pressurizing operations

2.Wastage caused by spilling in antiquated pipelines

3.Protests from land owners living in proximity of pipelines



1. Apache Corp. 
2. FirstEnergy Corp
3. Exelon Corp.

4.Cenovus Energy Inc

The table above concludes the Enbridge SWOT analysis along with its marketing and brand parameters.


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