Enbridge SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Enbridge analyses the brand by its strengths, weaknesses, opportunities & threats. In Enbridge SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Enbridge to benchmark its business & performance as compared to the competitors. Enbridge is one of the leading brands in the energy & power sector.

The table below lists the Enbridge SWOT (Strengths, Weaknesses, Opportunities, Threats), top Enbridge competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Enbridge SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Enbridge Brand Analysis
Parent Company



Oil Services and Equipment


Energy & Power

Tagline/ Slogan

Where Energy meets People


World's longest crude oil and liquid transportation system

Enbridge STP

Corporate, countries looking to fulfill energy services needs

Target Group

Companies looking for setting up energy transportation system


Provider of  oil transportation  solutions to companies operating in tar sands

SWOT Analysis of Enbridge
Enbridge Strengths

Below are the Strengths in the SWOT Analysis of Enbridge:

1. It has longest crude oil and liquid pipeline system in the world
2.  It is also a major company in liquid marketing and energy projects
3.  Enbridge is investing in wind and solar power, thereby encouraging the use of green and renewable energy.
4. It is producing a multi megawatt hybrid product which will generate ultra clean energy. This will help in saving energy which is lost in natural gas pipeline operation
5. Has an employee base of 6,000 people
6. Recognised as one of the best places to work, greenest employees

Enbridge Weaknesses

Here are the weaknesses in the Enbridge SWOT Analysis:

1. A excessive large network of pipelines by Enbridge between tar sands in US have resulted in over capacity of pipeline and hence wastage of resources
2. Spill and environmental violations have affected brand image

Enbridge Opportunities

Following are the Opportunities in Enbridge SWOT Analysis:

1.Huge pipeline expansion projects in Canada and US

2.Increasing natural gas market globally

3.More oil well discoveries

4.  Additional funding secured for linking Canadian oil to eastern markets

5. More emphasis for renewable energy worldwide

Enbridge Threats

The threats in the SWOT Analysis of Enbridge are as mentioned:

1.Government regulations pressurizing operations

2.Wastage caused by spilling in antiquated pipelines

3.Protests from land owners living in proximity of pipelines

Enbridge Competition
Enbridge Competitors

Below are the top 4 competitors of Enbridge:

1. Apache Corporation

2. FirstEnergy

3. Exelon Corporation

4. Cenovus Energy

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Enbridge. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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