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Exelon Corporation SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: April 02, 2023Read time:

Here is a detailed SWOT analysis of Exelon Corporation covering strengths, weaknesses, opportunities and threats.

Exelon Corporation Strengths

  1. Has large installed capacity -approx 4 GW , and has 27000 employees and 6.5 million+ customers
  2. Has a portfolio of Nuclear, Hydro, Solar, Wind, Geothermal and Thermal power plants
  3. Financially sound with consistent revenue
  4. Ranked as a top electric company by Fortune 500 and Ranked as #1 U.S. utility
  5. Strong employee base of approx 20,000

Above are the strengths in the SWOT Analysis of Exelon Corporation. The strengths of Exelon Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Exelon Corporation Weaknesses

  1. Legal issues :Emission issues - Paid a $ 0.6mn fine for emission issues in 2004, Security issues – paid $65000 fine in 2009 for lack of adequate security at its nuclear plants
  2. Involved in an alleged political controversy

These were the weaknesses in the Exelon Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Exelon Corporation Opportunities

  1. Increasing demand for power in the U.S.
  2. Non-conventional sources of power
  3. Expansion into Central and Latin America where there is a great demand for power

Above we covered the opportunities in Exelon Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Exelon Corporation Threats

  1. Environmental Liabilities
  2. Legals Restrictions on the use of Nuclear power
  3. Consolidation in the U.S. power sector

The threats in the SWOT Analysis of Exelon Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Exelon Corporation SWOT analysis.

About Exelon Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Exelon Corporation Overview
Parent Company

Exelon Group


Electric Utilities


Energy & Power

Tagline/ Slogan

Sustainable Advantage


Largest competitive power generator in the U.S.

Exelon Corporation STP

Retail customers, Industries, Government agencies etc

Target Market

States of the Mid-west, Mid-Atlantic, Texas and California in the U.S.


Leading Power Generator in the U.S. focused mainly on Nuclear Power

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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