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Santos Energy SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: October 22, 2023Read time:

Here is a detailed SWOT analysis of Santos Energy covering strengths, weaknesses, opportunities and threats.

Santos Energy Strengths

  1. It has a substantial asset base across Australia, Bangladesh, India, Vietnam, Papua New Guinea, Kyrgyztan, Indonesia
  2. Santos has a strong track record of reserves replacementwhich is an important target to drive long-term shareholder value growth.
  3. Strong oil production which has helped the company lift its revenue considerably
  4. The company has nearly 2000 employees
  5. One of the largest energy companies in Australia with a considerable presence in the industry

Above are the strengths in the SWOT Analysis of Santos Energy. The strengths of Santos Energy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Santos Energy Weaknesses

  1. Increasing operational and manufacturing costs have been affecting the company’s margins
  2. A smaller workforce means the opportunities to grow rapidly is restricted

These were the weaknesses in the Santos Energy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Santos Energy Opportunities

  1. Farm-out agreements with Victoria Petroleum And Karoon Gas Australia Ltd. Will help the company substantially improve its operations and profitability
  2. Successful operation in the South Australian Cooper Basin shale gas joint venture it holds with Beach Energy which made it Australia’s first commercial production of gas from a shale well

Above we covered the opportunities in Santos Energy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Santos Energy Threats

  1. Volatile global prices of oil and gas , in whose exploration and production the company is engaged in, can adversely impact its business
  2. Intense competition from other larger firms in the industry, which have larger reserves, revenue and outreach, can make it lose its market share
  3. Stringent emission standards arising from governmental laws and regulations can adversely impact its operations and reduce revenue

The threats in the SWOT Analysis of Santos Energy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Santos Energy SWOT analysis.

About Santos Energy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Santos Energy Overview
Parent Company



Oil and Gas


Energy & Power

Tagline/ Slogan

We have the energy


An Australian energy pioneer since 1954

Santos Energy STP

Enterprises and individuals with energy requirements

Target Market

Entities which need crude oil, natural gas, naptha, LPG and condensate


Australia's largest domestic gas producer

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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