Petrofac SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 3106

SWOT Analysis of Petrofac with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Petrofac International Ltd.


Oil Services and Equipment



Tagline/ Slogan

We’re one of the world's leading oilfield service companies, constantly evolving, innovating and creating value for our stakeholders


Strong player in developing markets



Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


Leading service provider to oil and gas companies internationally

SWOT Analysis


1. Highly diversified company with operations in more than 29 countries
2. Strong cash flows
3. Engineering and construction segment of company doing excellent in new markets
4. Services & products offered for petroleum and natural gas exploration and production

5. New streamlined organizational structure simpler for customer to understand
5. High emphasis on safety and social responsibility


1. Financial performance may be affected by very small number of large contracts
2. Contracts on Lump-sum basis


1.Increasing fuel/oil prices

2.Increasing natural gas market globally

3.More oil well discoveries

4. Opportunities in new markets like Turkmenistan Iraq


1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3. Risks of counter parts defaulting

4.Economic instability and fluctuations worldwide



1. Chiyoda Corporation
2. Fluor Corporation
3. GE Oil & Gas

The table above concludes the Petrofac SWOT analysis along with its marketing and brand parameters.


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