Petrofac SWOT Analysis, Competitors & USP

Petrofac SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Petrofac, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Petrofac to benchmark its business & performance as compared to the competitors, and make strategic improvements. Petrofac is one of the leading brands in the energy & power sector.

The article below lists the Petrofac SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Petrofac SWOT Analysis:

SWOT Analysis of Petrofac

For Petrofac, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Petrofac Strengths

The strengths of Petrofac looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Petrofac :

1. Highly diversified company with operations in more than 29 countries
2. Strong cash flows
3. Engineering and construction segment of company doing excellent in new markets
4. Services & products offered for petroleum and natural gas exploration and production

5. New streamlined organizational structure simpler for customer to understand
5. High emphasis on safety and social responsibility

Petrofac Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Petrofac SWOT Analysis:

1. Financial performance may be affected by very small number of large contracts
2. Contracts on Lump-sum basis

Petrofac Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Petrofac SWOT Analysis:

1.Increasing fuel/oil prices

2.Increasing natural gas market globally

3.More oil well discoveries

4. Opportunities in new markets like Turkmenistan Iraq

Petrofac Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Petrofac are as mentioned:

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3. Risks of counter parts defaulting

4.Economic instability and fluctuations worldwide

Petrofac Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Petrofac:

1. Chiyoda Corporation
2. Fluor Corporation
3. GE Oil & Gas

Hence this concludes the Petrofac SWOT analysis.

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About Petrofac

Petrofac
Parent Company	Petrofac International Ltd.
Category	Oil Services and Equipment
Sector	Energy & Power
Tagline/ Slogan	We’re one of the world's leading oilfield service companies, constantly evolving, innovating and creating value for our stakeholders
USP	Strong player in developing markets
Petrofac STP
Segmentation	Corporates, countries looking to fulfill energy services needs
Target Market	Companies involved in petroleum and natural gas exploration
Positioning	Leading service provider to oil and gas companies internationally

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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