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Origin Energy SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: March 13, 2023Read time:

Here is a detailed SWOT analysis of Origin Energy covering strengths, weaknesses, opportunities and threats.

Origin Energy Strengths

  1. One of the largest residential solar retailers in Australia installing over 55MW of PV
  2. Over three million retail customers of gas or electricity in Australia, New Zealand and the south Pacific
  3. Present in the entire energy value chain from exploration. Production to sales and distribution of conventional energy like oil and gas. It also has tremendous presence in the renewable energy sector
  4. ASX Top 20 by market capitalisation

Above are the strengths in the SWOT Analysis of Origin Energy. The strengths of Origin Energy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Origin Energy Weaknesses

  1. Not present in other countries means limited market share
  2. Large investment required in expansion of the business and it is largely capital intensive

These were the weaknesses in the Origin Energy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Origin Energy Opportunities

  1. It can expand into the renewable energy sector as it is a booming area
  2. Tie up with governments to take up large scale government projects
  3. Expand into other countries

Above we covered the opportunities in Origin Energy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Origin Energy Threats

  1. Stricter government regulation and need to comply with them
  2. Slump in production due to decreasing oil and gas reserves
  3. Origin's net profit falling a year earlier due to intense competition and a warm winter

The threats in the SWOT Analysis of Origin Energy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Origin Energy SWOT analysis.

Read Similar SWOT analysis

About Origin Energy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Origin Energy Overview
Parent Company

Origin Energy Ltd


Renewable and non-renewable energy production and sales


Energy & Power

Tagline/ Slogan

Together, we can make a difference


Australia’ largest integrated energy company

Origin Energy STP

Residential, Small and large business

Target Market

Australia, New Zealand, Kenya and Pacific Islands


Energy for everyone’s needs


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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