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AGL Energy SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: March 23, 2023Read time:

Here is a detailed SWOT analysis of AGL Energy covering strengths, weaknesses, opportunities and threats.

AGL Energy Strengths

  1. Operates in Australia, serves over 6 million+ customers
  2. Generating capacity is 5000 MW – mostly of gas and coal powered plants, but also has wind, solar and hydro power plants. Largest retailer of Renewable power is Australia
  3. Has strong market presence and is a vertically integrated company – has gas powered plants and is also involved in natural gas generation. Present in all parts of the Energy value chain.
  4. Features in the ASX stock index of the top 50 Australian companies with a strong market capitalization
  5. Strong presence across the country

Above are the strengths in the SWOT Analysis of AGL Energy. The strengths of AGL Energy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AGL Energy Weaknesses

  1. It is present in Australia only
  2. Govt interference often affects the operational efficiency of the company

These were the weaknesses in the AGL Energy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AGL Energy Opportunities

  1. Opportunities in South Asian Countries
  2. Potential to expand renewable energy portfolio
  3. High demand for power in Australia

Above we covered the opportunities in AGL Energy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AGL Energy Threats

  1. Fall in Electricity prices would lead to lower profits
  2. Presence of much larger companies – specially Chinese – may be an entry barrier in Asian markets
  3. Consolidation of power industry in Australia
  4. Rise in prices of coal would hamper profitability as close to half of installed capacity is coal based.

The threats in the SWOT Analysis of AGL Energy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the AGL Energy SWOT analysis.

Read Similar SWOT analysis

About AGL Energy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

AGL Energy Overview
Parent Company

AGL Energy


Electric Utilities


Energy & Power

Tagline/ Slogan

Energy in Action


Largest retailer of gas and Electricity in Australia

AGL Energy STP

Industries, Big cities, Ports etc looking to electrical utlities solution

Target Market

Industries, corporates, individuals


Leading power  company in Australia

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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