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Crompton Greaves SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: April 14, 2023Read time:

Here is a detailed SWOT analysis of Crompton Greaves covering strengths, weaknesses, opportunities and threats.

Crompton Greaves Strengths

  1. Wide product range to provide end to end solutions to customers across various segments
  2. Major presence in domestic power market and wide installed equipment/customer base
  3. Prompt after sales service, Good understanding of markets conditions andGeographically wide spread
  4. Significant technology absorption and adoption to suit local needs
  5. Contemporary integrated manufacture base and infrastructure
  6. Highly committed engineering, technical and managerial power

Above are the strengths in the SWOT Analysis of Crompton Greaves. The strengths of Crompton Greaves looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Crompton Greaves Weaknesses

  1. Technology development constraints
  2. Limited financing capacity for large projects
  3. High working capitals

These were the weaknesses in the Crompton Greaves SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Crompton Greaves Opportunities

  1. High growth rate will stimulate growth in demand for infrastructure
  2. Boost to power transmission sector and privatization moves in distribution sector
  3. Total transmission capacity to be increased
  4. Reduction of costs

Above we covered the opportunities in Crompton Greaves SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Crompton Greaves

Crompton Greaves Threats

  1. Delay/ Deferment of projects
  2. Technology leaders unwilling to share technology
  3. International players consolidating and setting up of local manufacturing bases
  4. Increasing competition from large companies with strong financial muscle
  5. Lowering of import tariffs

The threats in the SWOT Analysis of Crompton Greaves are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Crompton Greaves SWOT analysis.

About Crompton Greaves

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Crompton Greaves Overview
Parent Company

Avantha Group


Electrical Equipment


Energy & Power

Tagline/ Slogan

Smart solutions. Strong relationships.


A pioneer and has top leadership position in the management and application of electrical energy

Crompton Greaves STP

Power Systems, Industrial Systems and Consumer Products

Target Market

Power generation companies and plants, Industries requiring electric motors and fans, Construction companies, Distributors, dealers and builders


CG provides end-to-end solutions, helping its customers use electrical power effectively and increase industrial productivity with sustainability

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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