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  3. NextEra Energy Resources SWOT Analysis

NextEra Energy Resources SWOT Analysis

Published in Energy & Power category by MBA Skool Team Last Updated: April 29, 2024Reading time:

Here is a detailed SWOT analysis of NextEra Energy Resources covering strengths, weaknesses, opportunities and threats.

NextEra Energy Resources Strengths

  1. Strong R&D capabilities with 85 wind facilities
  2. Nuclear generation assets alongwith hydro energy, wind power, solar power
  3. Strong reputation in power plant development and construction based on standardized processes
  4. State of art equipment, new technology
  5. Competitive wholesale power generator
  6. Well diversified energy portfolio
  7. Power generation through the use of clean-burning fuels and renewable resources

Above are the strengths in the SWOT Analysis of NextEra Energy Resources. The strengths of NextEra Energy Resources looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

NextEra Energy Resources Weaknesses

  1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations
  2. Employee Unrest
  3. Geographically not well diversified

These were the weaknesses in the NextEra Energy Resources SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

NextEra Energy Resources Opportunities

  1. Increase wind power generation
  2. Future development of nuclear power
  3. Plans to reduce CO2 emission

Above we covered the opportunities in NextEra Energy Resources SWOT Analysis. The opportunities for any brand can include prospects of future growth.

NextEra Energy Resources Threats

  1. Rising cost of production, volatile cost of input material
  2. Decreasing demand, economic slowdown
  3. Changing dynamics of energy  sources
  4. Increasing competition, consolidation
  5. Environmental regulation

The threats in the SWOT Analysis of NextEra Energy Resources are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the NextEra Energy Resources SWOT analysis.

About NextEra Energy Resources

The table below gives the brand overview along with its target market, segmentation, positioning & USP

NextEra Energy Resources Overview
Parent Company

NextEra Energy, Inc


Electric Utilities


Energy & Power

Tagline/ Slogan

We Heard You


Powering our future with renewable energy

NextEra Energy Resources STP

Agencies looking to buy electricity

Target Market

Retail and wholesale customers


A leader in clean energy

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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