Petronet LNG SWOT Analysis, USP & Competitors

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SWOT Analysis of Petronet LNG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Petronet LNG

Parent Company

Joint venture between GAIL,IOCL,ONGC and BPCL


Natural Gas Services



Tagline/ Slogan

Dreams full of Gas


Set up for importing natural gas by government of India



Corporate, people looking to fulfill energy services needs

Target Group

Industrial consumers, power producers, fertilizer producers needing LNG solutions and distribution


It provides solutions to challenges in LNG terminals and distribution in India

SWOT Analysis


1. India's largest buyer of natural gas

2.Strong backing by government of India

3. Strategic location near the coast of India
4.Company expanding its capacity to more than double

5. Strong participation in community development in India


1.  Reducing margins because of fluctuation in currency

2.  Revenues depends on international LNG price which keeps on fluctuating


1.India's growing energy requirements

2.Increasing natural gas market globally

3.Heavy import dependence of natural gas

4. Large gap in India's demand and supply


1.Frequent labor unrest in India

2.Labour Unions

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations in India's policies



1. Asian Petroproducts & Exports Ltd.
2. Assam Petrochemicals Ltd.
3. DCW Ltd.

The table above concludes the Petronet LNG SWOT analysis along with its marketing and brand parameters.


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