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AES Corporation SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: July 08, 2023Read time:

Here is a detailed SWOT analysis of AES Corporation covering strengths, weaknesses, opportunities and threats.

AES Corporation Strengths

  1. Has over 28,000 employees and is present in 27 countries in 5 continents worldwide – total capacity is over 44000 MW
  2. Has a portfolio of thermal, hydro, biomass, wind and solar power
  3. Strong Financial performance and good Operating Income.
  4. Is a Fortune 200 company
  5. Present in 27 countries -U.S. (Virginia, Indianpolis, Ohio), Brazil, Chile, Northern Ireland, Ireland etc

Above are the strengths in the SWOT Analysis of AES Corporation. The strengths of AES Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AES Corporation Weaknesses

  1. Limited presence in global scenario in terms of tie-ups and brand recall
  2. Operations are concentrated in pockets.
  3. Most of the portfolio is focused on Coal and oil -thus putting it at a risk of fluctuating fuel prices.

These were the weaknesses in the AES Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AES Corporation Opportunities

  1. Can enter other unexplored markets
  2. Renewable Energy
  3. Increasing demand of Electricity in the U.S.

Above we covered the opportunities in AES Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AES Corporation Threats

  1. Rising Fuel Prices
  2. Currency fluctuations
  3. Environmental obligations

The threats in the SWOT Analysis of AES Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the AES Corporation SWOT analysis.

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About AES Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

AES Corporation Overview
Parent Company

AES Corporation


Electric Utilities


Energy & Power

Tagline/ Slogan

The power of being global


One of the world’s Leading Power companies based in Virginia in the U.S.

AES Corporation STP

Energy for Residential, Small and Large Businesses

Target Market

Corporates, industries and commercial businesses


Leading U.S. Power Company

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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