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Duke Energy SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: December 18, 2023Read time:

Here is a detailed SWOT analysis of Duke Energy covering strengths, weaknesses, opportunities and threats.

Duke Energy Strengths

  1. ,000+ megawatts of generating capacity from a diverse mix of coal, nuclear, natural gas, oil and renewable resources and has over 29000 employees
  2. Serves over 7 million customers over a spread of over 1 lakh square miles
  3. In the Top 250 companies in Forbes list and has won 100 Best Corporate Citizens
  4. Has power plants in Brazil (2300 MW)
  5. Power portfolio consists of Thermal, Hydro, Nuclear and Renewable resources

Above are the strengths in the SWOT Analysis of Duke Energy. The strengths of Duke Energy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Duke Energy Weaknesses

  1. Involved in Court cases over alleged environmental issues
  2. Operation is concentrated and not spread out

These were the weaknesses in the Duke Energy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Duke Energy Opportunities

  1. Increasing demand for power in the U.S.
  2. Non-conventional sources of power
  3. Further expansion into other States and into Latin America

Above we covered the opportunities in Duke Energy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Duke Energy Threats

  1. Compliance to Environmental law
  2. Consolidation in the power sector in the U.S.

The threats in the SWOT Analysis of Duke Energy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Duke Energy SWOT analysis.

About Duke Energy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Duke Energy Overview
Parent Company

Duke Energy Corporation


Electric Utilities


Energy & Power

Tagline/ Slogan

Powering and empowering our communities


One of the largest Power holding company in the U.S.

Duke Energy STP

Residential, Small and Large Businesses

Target Market

Areas in Kentucky, Indiana, North Carolina, South Carolina and Florida


Reliable Service with superior customer care

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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