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  3. British Gas SWOT Analysis

British Gas SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: January 26, 2024Read time:

Here is a detailed SWOT analysis of British Gas covering strengths, weaknesses, opportunities and threats.

British Gas Strengths

  1. Technological innovators – First to introduce mobile controlled heating, electricity generating boilers in UK market
  2. Generates substantial part of the total electricity for the consumers in the National electricity market
  3. Key initiatives like Consultant advices for energy management through efficient invoices and billing systems
  4. Sports marketing - Involved in sports sponsorship with the British swimming team and sponsored the Southern Football League.
  5. Its offerings include Gas, Electricity, Boilers and central heating, Plumbing and drains, Renewable Energy and Home appliance services

Above are the strengths in the SWOT Analysis of British Gas. The strengths of British Gas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

British Gas Weaknesses

  1. Heavy dependence on the wholesale market
  2. Scrutinized by the British Govt. for raising the tariff prices has tarnished the image of British gas.
  3. Residential energy price hikes has led to a slump in customer base

These were the weaknesses in the British Gas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

British Gas Opportunities

  1. Huge growth opportunity in the retail business
  2. Optimistic energy policies in the forthcoming years to come.

Above we covered the opportunities in British Gas SWOT Analysis. The opportunities for any brand can include prospects of future growth.

British Gas Threats

  1. Rising power costs in the North Sea and weak economics for gas storage and gas-fired power generation in UK region
  2. Increase in wholesale gas and electricity prices.
  3. Existing Government regulations in the retail energy sector
  4. Market conditions look set to remain challenging for our gas-fired power stations with no sign of material recovery

The threats in the SWOT Analysis of British Gas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the British Gas SWOT analysis.

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  • 2.

About British Gas

The table below gives the brand overview along with its target market, segmentation, positioning & USP

British Gas Overview
Parent Company

The British Gas Corporation


Coal, Biomass, Hydroelectricity


Energy & Power

Tagline/ Slogan

Looking after your world


Across UK giving energy to over 12 million households

British Gas STP

Corporates, small scale business people and individuals looking to fulfill energy needs

Target Market

Residential customers looking for energy needs and industries


We are the leaders in technological innovation and we promise to deliver smarter homes.


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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