Essar Oil SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3824

SWOT Analysis of Essar Oil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Essar Oil

Parent Company

Essar Energy Plc


Oil and Gas


Energy & Power

Tagline/ Slogan

Let's begin


Global exposure and strong backing from the Essar group

Essar Oil STP


Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration


Positioned as technologically advance private sector player in area of Oil and Gas in India

Essar Oil SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Essar Oil :

1. Strong backing by Essar group which is engaged in diverse sectors of steel, oil &gas, power, telecom, shipping, ports etc.

2. Network of 1400 retail outlets and more than 250 retail outlets in various stage of construction

3. State of art technologies at refinery

4. First Indian private sector company to enter petro retailing

5. Very active in CSR activities

6. Strong and dedicated workforce


1. Company operations are bound by govt regulations and fluctuations

2. Net sales are affected due to increasing cost


1. Demand-Supply gap in India

2.Increasing natural gas market globally

3.Heavy industrialization causing an increase in demand for fuel


1.Threats from competitors

2. Competitors receiving subsidies on taxes by central and state government

3.Economic instability and fluctuations in India's policies

Essar Oil Competition


Below are the 3 main Essar Oil competitors :

1. Bharat Petroleum Corporation Ltd.
2. Chennai Petroleum Corporation Ltd.

3. Hindustan Petroleum Corporation Ltd.

The brandguide table above concludes the Essar Oil SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Essar Oil. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin