Essar Oil SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 3028

SWOT Analysis of Essar Oil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Essar Oil

Parent Company

Essar Energy Plc


Oil and Gas



Tagline/ Slogan

Let's begin


Global exposure and strong backing from the Essar group



Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration


Positioned as technologically advance private sector player in area of Oil and Gas in India

SWOT Analysis


1. Strong backing by Essar group which is engaged in diverse sectors of steel, oil &gas, power, telecom, shipping, ports etc.

2. Network of 1400 retail outlets and more than 250 retail outlets in various stage of construction

3. State of art technologies at refinery

4. First Indian private sector company to enter petro retailing

5. Very active in CSR activities

6. Strong and dedicated workforce


1. Company operations are bound by govt regulations and fluctuations

2. Net sales are affected due to increasing cost


1. Demand-Supply gap in India

2.Increasing natural gas market globally

3.Heavy industrialization causing an increase in demand for fuel


1.Threats from competitors

2. Competitors receiving subsidies on taxes by central and state government

3.Economic instability and fluctuations in India's policies



1. Bharat Petroleum Corporation Ltd.
2. Chennai Petroleum Corporation Ltd.

3. Hindustan Petroleum Corporation Ltd.

The table above concludes the Essar Oil SWOT analysis along with its marketing and brand parameters.


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