Essar Oil SWOT Analysis

Essar Oil SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Essar Oil, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Essar Oil is one of the leading brands in the energy & power sector. The article below lists the Essar Oil SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Essar Oil

For Essar Oil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Essar Oil Strengths

The strengths of Essar Oil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Essar Oil :

1. Strong backing by Essar group which is engaged in diverse sectors of steel, oil &gas, power, telecom, shipping, ports etc.

2. Network of 1400 retail outlets and more than 250 retail outlets in various stage of construction

3. State of art technologies at refinery

4. First Indian private sector company to enter petro retailing

5. Very active in CSR activities

6. Strong and dedicated workforce

Essar Oil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Essar Oil SWOT Analysis:

1. Company operations are bound by govt regulations and fluctuations

2. Net sales are affected due to increasing cost

Essar Oil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Essar Oil SWOT Analysis:

1. Demand-Supply gap in India

2.Increasing natural gas market globally

3.Heavy industrialization causing an increase in demand for fuel

Essar Oil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Essar Oil are as mentioned:

1.Threats from competitors

2. Competitors receiving subsidies on taxes by central and state government

3.Economic instability and fluctuations in India's policies

Essar Oil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Essar Oil:

1. Bharat Petroleum Corporation Ltd.
2. Chennai Petroleum Corporation Ltd.

3. Hindustan Petroleum Corporation Ltd.

Hence this concludes the Essar Oil SWOT analysis.

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About Essar Oil

Essar Oil Overview
Parent Company	Essar Energy Plc
Category	Oil and Gas
Sector	Energy & Power
Tagline/ Slogan	Let's begin
USP	Global exposure and strong backing from the Essar group
Essar Oil STP
Segmentation	Corporates, people looking to fulfill energy services needs
Target Market	Companies involved in natural gas exploration
Positioning	Positioned as technologically advance private sector player in area of Oil and Gas in India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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