Baker Hughes SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Baker Hughes analyses the brand by its strengths, weaknesses, opportunities & threats. In Baker Hughes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Baker Hughes to benchmark its business & performance as compared to the competitors. Baker Hughes is one of the leading brands in the energy & power sector.

The table below lists the Baker Hughes SWOT (Strengths, Weaknesses, Opportunities, Threats), top Baker Hughes competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Baker Hughes SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Baker Hughes

Parent CompanyBaker Hughes

Oil & Gas


Energy & Power

Tagline/ Slogan

Best in Class; Core Values of Integrity, Teamwork, Performance & Learning


World's third largest oilfield services company

Baker Hughes STP

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


One of the biggest oil field service companies

SWOT Analysis of Baker Hughes
Baker Hughes Strengths

Below are the Strengths in the SWOT Analysis of Baker Hughes:

1.Research and Development
2.High product range
4.Global Brand

Baker Hughes Weaknesses

Here are the weaknesses in the Baker Hughes SWOT Analysis:

1.Cost of environmental hazards
2.Declining Oil Reserves

Baker Hughes Opportunities

Following are the Opportunities in Baker Hughes SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Infrastructure growth means more automobiles and construction equipment which require more fuel.

Baker Hughes Threats

The threats in the SWOT Analysis of Baker Hughes are as mentioned:

1.Government regulations
2.High Competition
3.Economic instability

Baker Hughes Competition
Baker Hughes Competitors

Below are the top 2 competitors of Baker Hughes:

1. Schlumberger Limited

2. Halliburton

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Baker Hughes. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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