Baker Hughes SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Baker Hughes SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Baker Hughes, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Baker Hughes to benchmark its business & performance as compared to the competitors, and make strategic improvements. Baker Hughes is one of the leading brands in the energy & power sector.

The article below lists the Baker Hughes SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Baker Hughes SWOT Analysis:

SWOT Analysis of Baker Hughes

For Baker Hughes, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Baker Hughes Strengths

The strengths of Baker Hughes looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Baker Hughes :

1.Research and Development
2.High product range
4.Global Brand

Baker Hughes Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Baker Hughes SWOT Analysis:

1.Cost of environmental hazards
2.Declining Oil Reserves

Baker Hughes Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Baker Hughes SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Infrastructure growth means more automobiles and construction equipment which require more fuel.

Baker Hughes Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Baker Hughes are as mentioned:

1.Government regulations
2.High Competition
3.Economic instability

Baker Hughes Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Baker Hughes:

1. Schlumberger Limited

2. Halliburton

Hence this concludes the Baker Hughes SWOT analysis.

Continue reading more about the brand/company.

About Baker Hughes

Baker Hughes

Parent CompanyBaker Hughes

Oil & Gas


Energy & Power

Tagline/ Slogan

Best in Class; Core Values of Integrity, Teamwork, Performance & Learning


World's third largest oilfield services company

Baker Hughes STP

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


One of the biggest oil field service companies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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