Baker Hughes SWOT Analysis

Published in Energy & Power category by MBA Skool Team

Baker Hughes is one of the leading brands in the energy & power sector. Baker Hughes SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Baker Hughes:

Baker Hughes Strengths

  1. Research and Development
  2. High product range
  3. Stability
  4. Global Brand

Above are the strengths in the SWOT Analysis of Baker Hughes. The strengths of Baker Hughes looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Baker Hughes Weaknesses

  1. Cost of environmental hazards
  2. Declining Oil Reserves
  3. Costs

These were the weaknesses in the Baker Hughes SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Baker Hughes Opportunities

  1. Increasing fuel/oil prices
  2. Increasing natural gas market
  3. More oil well discoveries
  4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

Above we covered the opportunities in Baker Hughes SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Baker Hughes Threats

  1. Government regulations
  2. High Competition
  3. Economic instability

The threats in the SWOT Analysis of Baker Hughes are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Baker Hughes SWOT analysis.

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About Baker Hughes

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Baker Hughes

Parent CompanyBaker Hughes

Oil & Gas


Energy & Power

Tagline/ Slogan

Best in Class; Core Values of Integrity, Teamwork, Performance & Learning


World's third largest oilfield services company

Baker Hughes STP

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


One of the biggest oil field service companies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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