SWOT Analysis of CNPC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
China National Petroleum Corporation (CNPC) | |
|
Category |
Oil & Gas |
|
Sector |
Energy |
|
Tagline/ Slogan |
Harmony between the development of energy and the environment |
|
USP |
One of the highest evaluated company in the world |
|
STP | |
|
Segment |
Corporates, countries, individuals looking to fulfill energy needs |
|
Target Group |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
|
Positioning |
Exploring and producing oil keeping in mind the environment |
|
SWOT | |
|
Strengths |
1.Parent of PetroChina, the second highest evaluated company in the world |
|
Weaknesses |
1.Cost of environmental hazards |
|
Opportunities |
1.High potential market in China |
|
Threats |
1.Government regulations |
|
Competition | |
|
Competitors |
1.Sinopec |
The brandguide table above concludes the CNPC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to CNPC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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