Pemex SWOT Analysis, Competitors & USP
Pemex SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Pemex, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pemex to benchmark its business & performance as compared to the competitors, and make strategic improvements. Pemex is one of the leading brands in the energy & power sector.
The article below lists the Pemex SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pemex SWOT Analysis:
In this article:
SWOT Analysis of Pemex
For Pemex, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Pemex Strengths
The strengths of Pemex looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pemex :
1.Mexico's nationalized petroleum company
2.Strong presence in Mexico
3.Has over 138,000 employees
Pemex Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pemex SWOT Analysis:
1.Cost of environmental hazards
2.Lowest production in the world
3.Protests against the privatization of Pemex
Pemex Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pemex SWOT Analysis:
1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market
Pemex Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pemex are as mentioned:
1.Government regulations
2.High Competition
3.Price control and Heavy tax
Pemex Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Pemex:
1. Petrobras
2. Repsol
Hence this concludes the Pemex SWOT analysis.
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About Pemex
| Pemex Overview | |
|---|---|
| Parent Company | Pemex |
| Category |
Petroleum |
| Sector | |
| Tagline/ Slogan |
We build the PEMEX of the future |
| USP |
Second largest company in the world by total market value |
| Pemex STP | |
| Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
One of the largest oil companies in Mexico |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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