Reliance Industries Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Reliance Industries Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Reliance Industries Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Industries Limited to benchmark its business & performance as compared to the competitors. Reliance Industries Limited is one of the leading brands in the energy & power sector.

The article below lists the Reliance Industries Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Reliance Industries Limited SWOT Analysis:

SWOT Analysis of Reliance Industries Limited

For Reliance Industries Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Reliance Industries Limited Strengths

The strengths of Reliance Industries Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Reliance Industries Limited :

1.Reliance Industries is one of the biggest players in India 
2.Strong brand name of Reliance Industries
3.Excellent financial position and strong profitabilitty
4.One of the few Indian companies to be featured in Forbes
5.Employs over 25,000 people

6. The company has business spread across petrol, energy, retail, telecom etc

7. Strong advertising and marketing through TVCs, print, online ads, billboards etc

8. Reliance Industries has been recognized through several awards

9. Strong focus towards holistic growth and also involvement in CSR activities

Reliance Industries Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Reliance Industries Limited SWOT Analysis:

1.Reliance Industries and ONGC had issues regarding the Krishna Godavari basin exploration

2.Intense competition means limited market share growth


Reliance Industries Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Reliance Industries Limited SWOT Analysis:

1.Growing demand for petroleum products is a huge opportunity for Reliance Industries
2.Buyout of competition to strengthen its position

3. Increasing number of industries and cars in India is a huge opportunity and potential for growth

4. Tie-ups with global oil companies can boost business for Reliance Industries

Reliance Industries Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Reliance Industries Limited are as mentioned:

1.Government regulations and strict guidelines can disrupt operations
2.High Competition can reduce Reliance Industries' market share
3.Environmental laws and NGOs against oil exploration can affect business
4.Economic instability and recession can decline margins and  fuel prices


Reliance Industries Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Reliance Industries Limited:

1. Bharat Petroleum

2. Hindustan Petroleum

3. ONGC

4. IOCL

Hence this concludes the Reliance Industries Limited SWOT analysis.

Continue reading more about the brand/company.

About Reliance Industries Limited

Reliance Industries Limited Overview
Parent CompanyReliance Industries
Category

Oil & Gas

Sector

Energy & Power

Tagline/ Slogan

Growth is Life

USP

Reliance Industries is one of the most profitable and leading companies in India

Reliance Industries Limited STP
Segmentation

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

High quality oil products from Reliance Industries


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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