Reliance Industries Limited SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 27477

SWOT analysis of Reliance Industries Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. Reliance Industries Limited is one of the leading brands in the energy & power sector. The table below also lists the top Reliance Industries Limited competitors and elaborates Reliance Industries Limited segmentation, targeting, positioning & USP.

Reliance Industries Limited SWOT, Competitors, Marketing STP & Brand analysis Table
Reliance Industries Limited Brand Analysis
Parent CompanyReliance Industries
Category

Oil & Gas

Sector

Energy & Power

Tagline/ Slogan

Growth is Life

USP

Reliance Industries is one of the most profitable and leading companies in India

Reliance Industries Limited STP
Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

High quality oil products from Reliance Industries

Reliance Industries Limited SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reliance Industries Limited. Strengths are:

1.Reliance Industries is one of the biggest players in India 
2.Strong brand name of Reliance Industries
3.Excellent financial position and strong profitabilitty
4.One of the few Indian companies to be featured in Forbes
5.Employs over 25,000 people

6. The company has business spread across petrol, energy, retail, telecom etc

7. Strong advertising and marketing through TVCs, print, online ads, billboards etc

8. Reliance Industries has been recognized through several awards

9. Strong focus towards holistic growth and also involvement in CSR activities

Weaknesses

Here are the weaknesses in the Reliance Industries Limited SWOT Analysis:

1.Reliance Industries and ONGC had issues regarding the Krishna Godavari basin exploration

2.Intense competition means limited market share growth

Opportunities

Following are the Opportunities in Reliance Industries Limited SWOT Analysis:

1.Growing demand for petroleum products is a huge opportunity for Reliance Industries
2.Buyout of competition to strengthen its position

3. Increasing number of industries and cars in India is a huge opportunity and potential for growth

4. Tie-ups with global oil companies can boost business for Reliance Industries

Threats

The threats in the SWOT Analysis of Reliance Industries Limited are as mentioned:

1.Government regulations and strict guidelines can disrupt operations
2.High Competition can reduce Reliance Industries' market share
3.Environmental laws and NGOs against oil exploration can affect business
4.Economic instability and recession can decline margins and  fuel prices

Reliance Industries Limited Competition
Competitors

Below are the top 4 Reliance Industries Limited competitors:

1. Bharat Petroleum

2. Hindustan Petroleum

3. ONGC

4. IOCL

The brandguide table above concludes the Reliance Industries Limited SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reliance Industries Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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