Adani Power SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Adani Power analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Adani Power SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Adani Power to benchmark its business & performance as compared to the competitors and industry. Adani Power is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Adani Power competitors and includes Adani Power target market, segmentation, positioning & Unique Selling Proposition (USP).

Adani Power SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Adani Power Brand Analysis
Parent Company

Adani Group




Energy & Power

Tagline/ Slogan

Timeless Values – Driving Growth and Prosperity


The largest thermal power producer in the Indian private sector and the largest solar power producer in India

Adani Power STP
Adani Power Segmentation

Industries and Ports

Adani Power Target Market

Industries, ports

Adani Power Positioning

Fastest in Execution of projects

Adani Power SWOT Analysis
Adani Power Strengths

Below are the Strengths in the SWOT Analysis of Adani Power:

1. The diversified nature of the Adani Group helps in the growth of Adani Power

2. Most of the equity share capital and Debt has been invested in the creation of assets which are operational. This has led to Increasing Revenues YoY. This shows a strong Project - Execution record

3. Operating Profit to Sales ratio for Adani Power is higher than the National average. This indicates higher Operational Efficiency of Adani Power

4. Since the largest supplier of coal is Adani Enterprises, this reduces the cost of coal to Adani Power

5. One of the major players in the Indian power industry

6. Has a small yet effective workforce of approx 2000 employees

Adani Power Weaknesses

Here are the weaknesses in the Adani Power SWOT Analysis:

1.Present only in very few states namely Gujarat, Maharashtra and Haryana

2.Has a very low market share even compared to the private players like Tata Power and Reliance Power

Adani Power Opportunities

Following are the Opportunities in Adani Power SWOT Analysis:

1.Can diversify into Hydro-electric power generation

2.Adani Group has a presence in coal imports and coal mining. This offers a significant opportunity for Adani Power to expand its operations and compete with other contenders for UMPPs

3.Opportunity to establish presence in other parts of the country

Adani Power Threats

The threats in the SWOT Analysis of Adani Power are as mentioned:

1.Changes in International prices of coal.
2.Changes in International policies regarding import of coal.
3.Increase in private sector power generation could lead to compressed rates of merchant power

Adani Power Competition

Below are the top 3 Adani Power competitors:

1.Tata Power
2.Reliance Power

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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