Adani Power SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Adani Power SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Adani Power, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Adani Power to benchmark its business & performance as compared to the competitors, and make strategic improvements. Adani Power is one of the leading brands in the energy & power sector.

The article below lists the Adani Power SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Adani Power SWOT Analysis:

SWOT Analysis of Adani Power

For Adani Power, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Adani Power Strengths

The strengths of Adani Power looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Adani Power :

1. The diversified nature of the Adani Group helps in the growth of Adani Power

2. Most of the equity share capital and Debt has been invested in the creation of assets which are operational. This has led to Increasing Revenues YoY. This shows a strong Project - Execution record

3. Operating Profit to Sales ratio for Adani Power is higher than the National average. This indicates higher Operational Efficiency of Adani Power

4. Since the largest supplier of coal is Adani Enterprises, this reduces the cost of coal to Adani Power

5. One of the major players in the Indian power industry

6. Has a small yet effective workforce of approx 2000 employees

Adani Power Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Adani Power SWOT Analysis:

1.Present only in very few states namely Gujarat, Maharashtra and Haryana

2.Has a very low market share even compared to the private players like Tata Power and Reliance Power

Adani Power Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Adani Power SWOT Analysis:

1.Can diversify into Hydro-electric power generation

2.Adani Group has a presence in coal imports and coal mining. This offers a significant opportunity for Adani Power to expand its operations and compete with other contenders for UMPPs

3.Opportunity to establish presence in other parts of the country

Adani Power Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Adani Power are as mentioned:

1.Changes in International prices of coal.
2.Changes in International policies regarding import of coal.
3.Increase in private sector power generation could lead to compressed rates of merchant power

Adani Power Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Adani Power:

1.Tata Power
2.Reliance Power

Hence this concludes the Adani Power SWOT analysis.

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About Adani Power

Adani Power Overview
Parent Company

Adani Group




Energy & Power

Tagline/ Slogan

Timeless Values – Driving Growth and Prosperity


The largest thermal power producer in the Indian private sector and the largest solar power producer in India

Adani Power STP

Industries and Ports

Target Market

Industries, ports


Fastest in Execution of projects

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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