Adani Power SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 7353

SWOT Analysis of Adani Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Adani Power

Parent Company

Adani Group




Energy & Power

Tagline/ Slogan

Timeless Values – Driving Growth and Prosperity


The largest thermal power producer in the Indian private sector and the largest solar power producer in India

Adani Power STP


Industries and Ports

Target Group

Industries, ports


Fastest in Execution of projects

Adani Power SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Adani Power. Strengths are:

1. The diversified nature of the Adani Group helps in the growth of Adani Power

2. Most of the equity share capital and Debt has been invested in the creation of assets which are operational. This has led to Increasing Revenues YoY. This shows a strong Project - Execution record

3. Operating Profit to Sales ratio for Adani Power is higher than the National average. This indicates higher Operational Efficiency of Adani Power

4. Since the largest supplier of coal is Adani Enterprises, this reduces the cost of coal to Adani Power

5. One of the major players in the Indian power industry

6. Has a small yet effective workforce of approx 2000 employees


Here are the weaknesses of Adani Power :

1.Present only in very few states namely Gujarat, Maharashtra and Haryana

2.Has a very low market share even compared to the private players like Tata Power and Reliance Power


Following are the Opportunities of Adani Power :

1.Can diversify into Hydro-electric power generation

2.Adani Group has a presence in coal imports and coal mining. This offers a significant opportunity for Adani Power to expand its operations and compete with other contenders for UMPPs

3.Opportunity to establish presence in other parts of the country


The threats of Adani Power are as mentioned :

1.Changes in International prices of coal.
2.Changes in International policies regarding import of coal.
3.Increase in private sector power generation could lead to compressed rates of merchant power

Adani Power Competition


Below are the 3 main Adani Power competitors :

1.Tata Power
2.Reliance Power

The brandguide table above concludes the Adani Power SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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