Published in Energy & Power category by MBA Skool Team
Exelon Corporation is one of the leading brands in the energy & power sector. Exelon Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Exelon Corporation:
Has large installed capacity -approx 4 GW , and has 27000 employees and 6.5 million+ customers
Has a portfolio of Nuclear, Hydro, Solar, Wind, Geothermal and Thermal power plants
Financially sound with consistent revenue
Ranked as a top electric company by Fortune 500 and Ranked as #1 U.S. utility
Strong employee base of approx 20,000
Above are the strengths in the SWOT Analysis of Exelon Corporation. The strengths of Exelon Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Exelon Corporation Weaknesses
Legal issues :Emission issues - Paid a $ 0.6mn fine for emission issues in 2004, Security issues – paid $65000 fine in 2009 for lack of adequate security at its nuclear plants
Involved in an alleged political controversy
These were the weaknesses in the Exelon Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Exelon Corporation Opportunities
Increasing demand for power in the U.S.
Non-conventional sources of power
Expansion into Central and Latin America where there is a great demand for power
Above we covered the opportunities in Exelon Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Exelon Corporation Threats
Legals Restrictions on the use of Nuclear power
Consolidation in the U.S. power sector
The threats in the SWOT Analysis of Exelon Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Exelon Corporation SWOT analysis.
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About Exelon Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Retail customers, Industries, Government agencies etc
States of the Mid-west, Mid-Atlantic, Texas and California in the U.S.
Leading Power Generator in the U.S. focused mainly on Nuclear Power
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