Exelon Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Exelon Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Exelon Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Exelon Corporation to benchmark its business & performance as compared to the competitors. Exelon Corporation is one of the leading brands in the energy & power sector.

The table below lists the Exelon Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Exelon Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Exelon Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Exelon Corporation Brand Analysis
Parent Company

Exelon Group


Electric Utilities


Energy & Power

Tagline/ Slogan

Sustainable Advantage


Largest competitive power generator in the U.S.

Exelon Corporation STP

Retail customers, Industries, Government agencies etc

Target Group

States of the Mid-west, Mid-Atlantic, Texas and California in the U.S.


Leading Power Generator in the U.S. focused mainly on Nuclear Power

SWOT Analysis of Exelon Corporation
Exelon Corporation Strengths

Below are the Strengths in the SWOT Analysis of Exelon Corporation:

1. Has large installed capacity -  approx 4 GW , and has 27000 employees and 6.5 million+ customers
2. Has a portfolio of Nuclear, Hydro, Solar, Wind, Geothermal and Thermal power plants
3. Financially sound with consistent revenue

4. Ranked as a top electric company by Fortune 500 and Ranked as #1 U.S. utility

5. Strong employee base of approx 20,000

Exelon Corporation Weaknesses

Here are the weaknesses in the Exelon Corporation SWOT Analysis:

1. Legal issues :Emission issues - Paid a $ 0.6mn fine for emission issues in 2004, Security issues – paid $65000 fine in 2009 for lack of adequate security at its nuclear plants

2. Involved in an alleged political controversy

Exelon Corporation Opportunities

Following are the Opportunities in Exelon Corporation SWOT Analysis:

1.Increasing demand for power in the U.S.

2.Non-conventional sources of power
3.Expansion into Central and Latin America where there is a great demand for power

Exelon Corporation Threats

The threats in the SWOT Analysis of Exelon Corporation are as mentioned:

1.Environmental Liabilities
2.Legals Restrictions on the use of Nuclear power

3. Consolidation in the U.S. power sector

Exelon Corporation Competition
Exelon Corporation Competitors

Below are the top 3 competitors of Exelon Corporation:

1.Pacific Gas and Electric
2.South California Edison

3. Commonwealth Edison

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Exelon Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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