Exelon Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Exelon Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Exelon Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Exelon Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. Exelon Corporation is one of the leading brands in the energy & power sector.

The article below lists the Exelon Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Exelon Corporation SWOT Analysis:

SWOT Analysis of Exelon Corporation

For Exelon Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Exelon Corporation Strengths

The strengths of Exelon Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Exelon Corporation :

1. Has large installed capacity -  approx 4 GW , and has 27000 employees and 6.5 million+ customers
2. Has a portfolio of Nuclear, Hydro, Solar, Wind, Geothermal and Thermal power plants
3. Financially sound with consistent revenue

4. Ranked as a top electric company by Fortune 500 and Ranked as #1 U.S. utility

5. Strong employee base of approx 20,000

Exelon Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Exelon Corporation SWOT Analysis:

1. Legal issues :Emission issues - Paid a $ 0.6mn fine for emission issues in 2004, Security issues – paid $65000 fine in 2009 for lack of adequate security at its nuclear plants

2. Involved in an alleged political controversy

Exelon Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Exelon Corporation SWOT Analysis:

1.Increasing demand for power in the U.S.

2.Non-conventional sources of power
3.Expansion into Central and Latin America where there is a great demand for power

Exelon Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Exelon Corporation are as mentioned:

1.Environmental Liabilities
2.Legals Restrictions on the use of Nuclear power

3. Consolidation in the U.S. power sector

Exelon Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Exelon Corporation:

1.Pacific Gas and Electric
2.South California Edison

3. Commonwealth Edison

Hence this concludes the Exelon Corporation SWOT analysis.

Continue reading more about the brand/company.

About Exelon Corporation

Exelon Corporation Overview
Parent Company

Exelon Group


Electric Utilities


Energy & Power

Tagline/ Slogan

Sustainable Advantage


Largest competitive power generator in the U.S.

Exelon Corporation STP

Retail customers, Industries, Government agencies etc

Target Market

States of the Mid-west, Mid-Atlantic, Texas and California in the U.S.


Leading Power Generator in the U.S. focused mainly on Nuclear Power

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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