Exelon Corporation SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2511

SWOT Analysis of Exelon Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Exelon Corporation

Parent Company

Exelon Group


Electric Utilities


Energy & Power

Tagline/ Slogan

Sustainable Advantage


Largest competitive power generator in the U.S.

Exelon Corporation STP


Retail customers, Industries, Government agencies etc

Target Group

States of the Mid-west, Mid-Atlantic, Texas and California in the U.S.


Leading Power Generator in the U.S. focused mainly on Nuclear Power

Exelon Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Exelon Corporation :

1. Has large installed capacity -  approx 4 GW , and has 27000 employees and 6.5 million+ customers
2. Has a portfolio of Nuclear, Hydro, Solar, Wind, Geothermal and Thermal power plants
3. Financially sound with consistent revenue

4. Ranked as a top electric company by Fortune 500 and Ranked as #1 U.S. utility

5. Strong employee base of approx 20,000


1. Legal issues :Emission issues - Paid a $ 0.6mn fine for emission issues in 2004, Security issues – paid $65000 fine in 2009 for lack of adequate security at its nuclear plants

2. Involved in an alleged political controversy


1.Increasing demand for power in the U.S.

2.Non-conventional sources of power
3.Expansion into Central and Latin America where there is a great demand for power


1.Environmental Liabilities
2.Legals Restrictions on the use of Nuclear power

3. Consolidation in the U.S. power sector

Exelon Corporation Competition


Below are the 3 main Exelon Corporation competitors :

1.Pacific Gas and Electric
2.South California Edison

3. Commonwealth Edison

The brandguide table above concludes the Exelon Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Exelon Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin