E.On SWOT Analysis, USP & Competitors

E.On

Parent Company

E.On AG

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Your energy shapes the future

USP

World’s largest Investor owned Electric utilities company

E.On STP

Segment

Industries, Big cities, Ports etc

Target Group

Operates mainly in Germany along with other countries – Russia, Scandinavian countries, Spain, the U.K. and also in central and eastern Europe

Positioning

Major public utilities company in Europe

E.On SWOT Analysis

Strengths

1.Operates in 30 countries serving 25+ million customers and has over 79000 employees
2. Total Generating capacity is 70 GW – Thermal Power, nuclear, Hydro and Renewable Power

3. Has strong market presence, a balanced mix of power plants and also highly efficient and integrated processes
4.Features in the DAX stock index of the top 30 German companies

5. Strong financial reputation and brand value

Weaknesses

1.Over dependence on Europe

2.Facing charges of alleged market manipulation -  MEGAL pipeline issue

3.German Government’s decision to close all nuclear power plants has led to around 7000 employees being laid –off

Opportunities

1.Opportunities in Russia, Brazil

2. Growth opportunities in Renewable energy like Wind, Solar etc

3. High demand for power in Europe

Threats

1.Energy demand forecast is expected to slow down due to Euro zone crisis
2.Nuclear fuel tax in Germany

3. Government intervention in Energy markets is increasing across Europe

4. Regional markets are expected to consolidate into one single European market place for Energy

E.On Competition

Competitors

1.GDF Suez
2. ENEL
3.RWE Power