E.On SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of E.On analyses the brand by its strengths, weaknesses, opportunities & threats. In E.On SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like E.On to benchmark its business & performance as compared to the competitors. E.On is one of the leading brands in the energy & power sector.

The table below lists the E.On SWOT (Strengths, Weaknesses, Opportunities, Threats), top E.On competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

E.On SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
E.On Brand Analysis
Parent Company



Electric Utilities


Energy & Power

Tagline/ Slogan

Your energy shapes the future


World’s largest Investor owned Electric utilities company


Industries, Big cities, Ports etc

Target Group

Operates mainly in Germany along with other countries – Russia, Scandinavian countries, Spain, the U.K. and also in central and eastern Europe


Major public utilities company in Europe

SWOT Analysis of E.On
E.On Strengths

Below are the Strengths in the SWOT Analysis of E.On:

1.Operates in 30 countries serving 25+ million customers and has over 79000 employees
2. Total Generating capacity is 70 GW – Thermal Power, nuclear, Hydro and Renewable Power

3. Has strong market presence, a balanced mix of power plants and also highly efficient and integrated processes
4.Features in the DAX stock index of the top 30 German companies

5. Strong financial reputation and brand value

E.On Weaknesses

Here are the weaknesses in the E.On SWOT Analysis:

1.Over dependence on Europe

2.Facing charges of alleged market manipulation -  MEGAL pipeline issue

3.German Government’s decision to close all nuclear power plants has led to around 7000 employees being laid –off

E.On Opportunities

Following are the Opportunities in E.On SWOT Analysis:

1.Opportunities in Russia, Brazil

2. Growth opportunities in Renewable energy like Wind, Solar etc

3. High demand for power in Europe

E.On Threats

The threats in the SWOT Analysis of E.On are as mentioned:

1.Energy demand forecast is expected to slow down due to Euro zone crisis
2.Nuclear fuel tax in Germany

3. Government intervention in Energy markets is increasing across Europe

4. Regional markets are expected to consolidate into one single European market place for Energy

E.On Competition
E.On Competitors

Below are the top 3 competitors of E.On:

1.GDF Suez
3.RWE Power

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to E.On. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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