E.On SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 6446

SWOT analysis of E.On analyses the brand/company with its strengths, weaknesses, opportunities & threats. In E.On SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like E.On to benchmark its business & performance as compared to the competitors and industry. E.On is one of the leading brands in the energy & power sector. The table below also lists the top E.On competitors and elaborates E.On market segmentation, target group, positioning & Unique Selling Proposition (USP).

E.On SWOT, Competitors, Marketing STP & Brand analysis Table
E.On Brand Analysis
Parent Company



Electric Utilities


Energy & Power

Tagline/ Slogan

Your energy shapes the future


World’s largest Investor owned Electric utilities company


Industries, Big cities, Ports etc

Target Group

Operates mainly in Germany along with other countries – Russia, Scandinavian countries, Spain, the U.K. and also in central and eastern Europe


Major public utilities company in Europe

E.On SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of E.On. Strengths are:

1.Operates in 30 countries serving 25+ million customers and has over 79000 employees
2. Total Generating capacity is 70 GW – Thermal Power, nuclear, Hydro and Renewable Power

3. Has strong market presence, a balanced mix of power plants and also highly efficient and integrated processes
4.Features in the DAX stock index of the top 30 German companies

5. Strong financial reputation and brand value


Here are the weaknesses in the E.On SWOT Analysis:

1.Over dependence on Europe

2.Facing charges of alleged market manipulation -  MEGAL pipeline issue

3.German Government’s decision to close all nuclear power plants has led to around 7000 employees being laid –off


Following are the Opportunities in E.On SWOT Analysis:

1.Opportunities in Russia, Brazil

2. Growth opportunities in Renewable energy like Wind, Solar etc

3. High demand for power in Europe


The threats in the SWOT Analysis of E.On are as mentioned:

1.Energy demand forecast is expected to slow down due to Euro zone crisis
2.Nuclear fuel tax in Germany

3. Government intervention in Energy markets is increasing across Europe

4. Regional markets are expected to consolidate into one single European market place for Energy

E.On Competition

Below are the top 3 E.On competitors:

1.GDF Suez
3.RWE Power

The brandguide table above concludes the E.On SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to E.On. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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