E.On SWOT Analysis, Competitors, STP & USP

E.On AG

Electric Utilities

Energy & Power

Your energy shapes the future

World’s largest Investor owned Electric utilities company

Industries, Big cities, Ports etc

Operates mainly in Germany along with other countries – Russia, Scandinavian countries, Spain, the U.K. and also in central and eastern Europe

Major public utilities company in Europe

Below are the Strengths in the SWOT Analysis of E.On:

1.Operates in 30 countries serving 25+ million customers and has over 79000 employees
2. Total Generating capacity is 70 GW – Thermal Power, nuclear, Hydro and Renewable Power

3. Has strong market presence, a balanced mix of power plants and also highly efficient and integrated processes
4.Features in the DAX stock index of the top 30 German companies

5. Strong financial reputation and brand value

Here are the weaknesses in the E.On SWOT Analysis:

1.Over dependence on Europe

2.Facing charges of alleged market manipulation -  MEGAL pipeline issue

3.German Government’s decision to close all nuclear power plants has led to around 7000 employees being laid –off

Following are the Opportunities in E.On SWOT Analysis:

1.Opportunities in Russia, Brazil

2. Growth opportunities in Renewable energy like Wind, Solar etc

3. High demand for power in Europe

The threats in the SWOT Analysis of E.On are as mentioned:

1.Energy demand forecast is expected to slow down due to Euro zone crisis
2.Nuclear fuel tax in Germany

3. Government intervention in Energy markets is increasing across Europe

4. Regional markets are expected to consolidate into one single European market place for Energy

Below are the top 3 E.On competitors:

1.GDF Suez
2. ENEL
3.RWE Power