E.On SWOT Analysis

Published in Energy & Power category by MBA Skool Team

E.On is one of the leading brands in the energy & power sector. E.On SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of E.On:

E.On Strengths

  1. Operates in 30 countries serving 25+ million customers and has over 79000 employees
  2. Total Generating capacity is 70 GW – Thermal Power, nuclear, Hydro and Renewable Power
  3. Has strong market presence, a balanced mix of power plants and also highly efficient and integrated processes
  4. Features in the DAX stock index of the top 30 German companies
  5. Strong financial reputation and brand value

Above are the strengths in the SWOT Analysis of E.On. The strengths of E.On looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

E.On Weaknesses

  1. Over dependence on Europe
  2. Facing charges of alleged market manipulation -MEGAL pipeline issue
  3. German Government’s decision to close all nuclear power plants has led to around 7000 employees being laid –off

These were the weaknesses in the E.On SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

E.On Opportunities

  1. Opportunities in Russia, Brazil
  2. Growth opportunities in Renewable energy like Wind, Solar etc
  3. High demand for power in Europe

Above we covered the opportunities in E.On SWOT Analysis. The opportunities for any brand can include prospects of future growth.

E.On Threats

  1. Energy demand forecast is expected to slow down due to Euro zone crisis
  2. Nuclear fuel tax in Germany
  3. Government intervention in Energy markets is increasing across Europe
  4. Regional markets are expected to consolidate into one single European market place for Energy

The threats in the SWOT Analysis of E.On are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the E.On SWOT analysis.

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About E.On

The table below gives the brand overview along with its target market, segmentation, positioning & USP

E.On Overview
Parent Company



Electric Utilities


Energy & Power

Tagline/ Slogan

Your energy shapes the future


World’s largest Investor owned Electric utilities company


Industries, Big cities, Ports etc

Target Market

Operates mainly in Germany along with other countries – Russia, Scandinavian countries, Spain, the U.K. and also in central and eastern Europe


Major public utilities company in Europe

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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