Published in Energy & Power category by MBA Skool Team
E.On is one of the leading brands in the energy & power sector. E.On SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of E.On:
Operates in 30 countries serving 25+ million customers and has over 79000 employees
Total Generating capacity is 70 GW – Thermal Power, nuclear, Hydro and Renewable Power
Has strong market presence, a balanced mix of power plants and also highly efficient and integrated processes
Features in the DAX stock index of the top 30 German companies
Strong financial reputation and brand value
Above are the strengths in the SWOT Analysis of E.On. The strengths of E.On looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Over dependence on Europe
Facing charges of alleged market manipulation -MEGAL pipeline issue
German Government’s decision to close all nuclear power plants has led to around 7000 employees being laid –off
These were the weaknesses in the E.On SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Opportunities in Russia, Brazil
Growth opportunities in Renewable energy like Wind, Solar etc
High demand for power in Europe
Above we covered the opportunities in E.On SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Energy demand forecast is expected to slow down due to Euro zone crisis
Nuclear fuel tax in Germany
Government intervention in Energy markets is increasing across Europe
Regional markets are expected to consolidate into one single European market place for Energy
The threats in the SWOT Analysis of E.On are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
World’s largest Investor owned Electric utilities company
Industries, Big cities, Ports etc
Operates mainly in Germany along with other countries – Russia, Scandinavian countries, Spain, the U.K. and also in central and eastern Europe
Major public utilities company in Europe
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