E.On SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

E.On SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of E.On, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like E.On to benchmark its business & performance as compared to the competitors, and make strategic improvements. E.On is one of the leading brands in the energy & power sector.

The article below lists the E.On SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the E.On SWOT Analysis:

SWOT Analysis of E.On

For E.On, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

E.On Strengths

The strengths of E.On looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of E.On :

1.Operates in 30 countries serving 25+ million customers and has over 79000 employees
2. Total Generating capacity is 70 GW – Thermal Power, nuclear, Hydro and Renewable Power

3. Has strong market presence, a balanced mix of power plants and also highly efficient and integrated processes
4.Features in the DAX stock index of the top 30 German companies

5. Strong financial reputation and brand value

E.On Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the E.On SWOT Analysis:

1.Over dependence on Europe

2.Facing charges of alleged market manipulation -  MEGAL pipeline issue

3.German Government’s decision to close all nuclear power plants has led to around 7000 employees being laid –off

E.On Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in E.On SWOT Analysis:

1.Opportunities in Russia, Brazil

2. Growth opportunities in Renewable energy like Wind, Solar etc

3. High demand for power in Europe

E.On Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of E.On are as mentioned:

1.Energy demand forecast is expected to slow down due to Euro zone crisis
2.Nuclear fuel tax in Germany

3. Government intervention in Energy markets is increasing across Europe

4. Regional markets are expected to consolidate into one single European market place for Energy

E.On Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of E.On:

1.GDF Suez
3.RWE Power

Hence this concludes the E.On SWOT analysis.

Continue reading more about the brand/company.

About E.On

E.On Overview
Parent Company



Electric Utilities


Energy & Power

Tagline/ Slogan

Your energy shapes the future


World’s largest Investor owned Electric utilities company


Industries, Big cities, Ports etc

Target Market

Operates mainly in Germany along with other countries – Russia, Scandinavian countries, Spain, the U.K. and also in central and eastern Europe


Major public utilities company in Europe

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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