Duke Energy SWOT Analysis
Duke Energy is one of the leading brands in the energy & power sector. Duke Energy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Duke Energy:
Quick Glance:
Duke Energy Strengths
- ,000+ megawatts of generating capacity from a diverse mix of coal, nuclear, natural gas, oil and renewable resources and has over 29000 employees
- Serves over 7 million customers over a spread of over 1 lakh square miles
- In the Top 250 companies in Forbes list and has won 100 Best Corporate Citizens
- Has power plants in Brazil (2300 MW)
- Power portfolio consists of Thermal, Hydro, Nuclear and Renewable resources
Above are the strengths in the SWOT Analysis of Duke Energy. The strengths of Duke Energy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Duke Energy Weaknesses
- Involved in Court cases over alleged environmental issues
- Operation is concentrated and not spread out
These were the weaknesses in the Duke Energy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Duke Energy Opportunities
- Increasing demand for power in the U.S.
- Non-conventional sources of power
- Further expansion into other States and into Latin America
Above we covered the opportunities in Duke Energy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Duke Energy Threats
- Compliance to Environmental law
- Consolidation in the power sector in the U.S.
The threats in the SWOT Analysis of Duke Energy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Duke Energy SWOT analysis.
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About Duke Energy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Duke Energy Overview | |
|---|---|
| Parent Company |
Duke Energy Corporation |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
Powering and empowering our communities |
| USP |
One of the largest Power holding company in the U.S. |
| Duke Energy STP | |
| Segmentation |
Residential, Small and Large Businesses |
| Target Market |
Areas in Kentucky, Indiana, North Carolina, South Carolina and Florida |
| Positioning |
Reliable Service with superior customer care |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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