Duke Energy SWOT Analysis, USP & Competitors

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SWOT Analysis of Duke Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Duke Energy

Parent Company

Duke Energy Corporation

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Powering and empowering our communities

USP

One of the largest Power holding company in the U.S.

STP

Segment

Residential, Small and Large Businesses

Target Group

Areas in Kentucky, Indiana, North Carolina, South Carolina and Florida

Positioning

Reliable Service with superior customer care

SWOT Analysis

Strengths

1. 58,000+ megawatts of generating capacity from a diverse mix of coal, nuclear, natural gas, oil and renewable resources and has over 29000 employees

2. Serves over 7 million customers over a spread of over 1 lakh square miles

3. In the Top 250 companies in Forbes list and has won 100 Best Corporate Citizens

4. Has power plants in Brazil (2300 MW)

5. Power portfolio consists of Thermal, Hydro, Nuclear and Renewable resources

Weaknesses

1.Involved in Court cases over alleged environmental issues
2.Operation is concentrated and not spread out

Opportunities

1.Increasing demand for power in the U.S.
2.Non-conventional sources of power
3.Further expansion into other States and into Latin America

Threats

1.Compliance to Environmental law

2.Consolidation in the power sector in the U.S.

Competition

Competitors

1.Exelon Power
2.South California Edison
3.Pacific Gas and Electric


The table above concludes the Duke Energy SWOT analysis along with its marketing and brand parameters.

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