Duke Energy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Duke Energy Corporation

Electric Utilities

Energy & Power

Powering and empowering our communities

One of the largest Power holding company in the U.S.

Residential, Small and Large Businesses

Areas in Kentucky, Indiana, North Carolina, South Carolina and Florida

Reliable Service with superior customer care

Below are the Strengths in the SWOT Analysis of Duke Energy:

1. 58,000+ megawatts of generating capacity from a diverse mix of coal, nuclear, natural gas, oil and renewable resources and has over 29000 employees

2. Serves over 7 million customers over a spread of over 1 lakh square miles

3. In the Top 250 companies in Forbes list and has won 100 Best Corporate Citizens

4. Has power plants in Brazil (2300 MW)

5. Power portfolio consists of Thermal, Hydro, Nuclear and Renewable resources

Here are the weaknesses in the Duke Energy SWOT Analysis:

1.Involved in Court cases over alleged environmental issues
2.Operation is concentrated and not spread out

Following are the Opportunities in Duke Energy SWOT Analysis:

1.Increasing demand for power in the U.S.
2.Non-conventional sources of power
3.Further expansion into other States and into Latin America

The threats in the SWOT Analysis of Duke Energy are as mentioned:

1.Compliance to Environmental law

2.Consolidation in the power sector in the U.S.

Below are the top 3 Duke Energy competitors:

1.Exelon Power
2.South California Edison
3.Pacific Gas and Electric