Duke Energy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Duke Energy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Duke Energy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Duke Energy to benchmark its business & performance as compared to the competitors, and make strategic improvements. Duke Energy is one of the leading brands in the energy & power sector.

The article below lists the Duke Energy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Duke Energy SWOT Analysis:

SWOT Analysis of Duke Energy

For Duke Energy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Duke Energy Strengths

The strengths of Duke Energy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Duke Energy :

1. 58,000+ megawatts of generating capacity from a diverse mix of coal, nuclear, natural gas, oil and renewable resources and has over 29000 employees

2. Serves over 7 million customers over a spread of over 1 lakh square miles

3. In the Top 250 companies in Forbes list and has won 100 Best Corporate Citizens

4. Has power plants in Brazil (2300 MW)

5. Power portfolio consists of Thermal, Hydro, Nuclear and Renewable resources

Duke Energy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Duke Energy SWOT Analysis:

1.Involved in Court cases over alleged environmental issues
2.Operation is concentrated and not spread out

Duke Energy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Duke Energy SWOT Analysis:

1.Increasing demand for power in the U.S.
2.Non-conventional sources of power
3.Further expansion into other States and into Latin America

Duke Energy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Duke Energy are as mentioned:

1.Compliance to Environmental law

2.Consolidation in the power sector in the U.S.

Duke Energy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Duke Energy:

1.Exelon Power
2.South California Edison
3.Pacific Gas and Electric

Hence this concludes the Duke Energy SWOT analysis.

Continue reading more about the brand/company.

About Duke Energy

Duke Energy Overview
Parent Company

Duke Energy Corporation


Electric Utilities


Energy & Power

Tagline/ Slogan

Powering and empowering our communities


One of the largest Power holding company in the U.S.

Duke Energy STP

Residential, Small and Large Businesses

Target Market

Areas in Kentucky, Indiana, North Carolina, South Carolina and Florida


Reliable Service with superior customer care

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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