Duke Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 5878

SWOT analysis of Duke Energy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Duke Energy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Duke Energy to benchmark its business & performance as compared to the competitors and industry. Duke Energy is one of the leading brands in the energy & power sector. The table below also lists the top Duke Energy competitors and elaborates Duke Energy market segmentation, target group, positioning & Unique Selling Proposition (USP).

Duke Energy SWOT, Competitors, Marketing STP & Brand analysis Table
Duke Energy Brand Analysis
Parent Company

Duke Energy Corporation


Electric Utilities


Energy & Power

Tagline/ Slogan

Powering and empowering our communities


One of the largest Power holding company in the U.S.

Duke Energy STP

Residential, Small and Large Businesses

Target Group

Areas in Kentucky, Indiana, North Carolina, South Carolina and Florida


Reliable Service with superior customer care

Duke Energy SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Duke Energy. Strengths are:

1. 58,000+ megawatts of generating capacity from a diverse mix of coal, nuclear, natural gas, oil and renewable resources and has over 29000 employees

2. Serves over 7 million customers over a spread of over 1 lakh square miles

3. In the Top 250 companies in Forbes list and has won 100 Best Corporate Citizens

4. Has power plants in Brazil (2300 MW)

5. Power portfolio consists of Thermal, Hydro, Nuclear and Renewable resources


Here are the weaknesses in the Duke Energy SWOT Analysis:

1.Involved in Court cases over alleged environmental issues
2.Operation is concentrated and not spread out


Following are the Opportunities in Duke Energy SWOT Analysis:

1.Increasing demand for power in the U.S.
2.Non-conventional sources of power
3.Further expansion into other States and into Latin America


The threats in the SWOT Analysis of Duke Energy are as mentioned:

1.Compliance to Environmental law

2.Consolidation in the power sector in the U.S.

Duke Energy Competition

Below are the top 3 Duke Energy competitors:

1.Exelon Power
2.South California Edison
3.Pacific Gas and Electric

The brandguide table above concludes the Duke Energy SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Duke Energy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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