Duke Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 5087

SWOT Analysis of Duke Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Duke Energy

Parent Company

Duke Energy Corporation


Electric Utilities


Energy & Power

Tagline/ Slogan

Powering and empowering our communities


One of the largest Power holding company in the U.S.

Duke Energy STP


Residential, Small and Large Businesses

Target Group

Areas in Kentucky, Indiana, North Carolina, South Carolina and Florida


Reliable Service with superior customer care

Duke Energy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Duke Energy :

1. 58,000+ megawatts of generating capacity from a diverse mix of coal, nuclear, natural gas, oil and renewable resources and has over 29000 employees

2. Serves over 7 million customers over a spread of over 1 lakh square miles

3. In the Top 250 companies in Forbes list and has won 100 Best Corporate Citizens

4. Has power plants in Brazil (2300 MW)

5. Power portfolio consists of Thermal, Hydro, Nuclear and Renewable resources


1.Involved in Court cases over alleged environmental issues
2.Operation is concentrated and not spread out


1.Increasing demand for power in the U.S.
2.Non-conventional sources of power
3.Further expansion into other States and into Latin America


1.Compliance to Environmental law

2.Consolidation in the power sector in the U.S.

Duke Energy Competition


Below are the 3 main Duke Energy competitors :

1.Exelon Power
2.South California Edison
3.Pacific Gas and Electric

The brandguide table above concludes the Duke Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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