Published in Energy & Power category by MBA Skool Team
Duke Energy is one of the leading brands in the energy & power sector. Duke Energy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Duke Energy:
,000+ megawatts of generating capacity from a diverse mix of coal, nuclear, natural gas, oil and renewable resources and has over 29000 employees
Serves over 7 million customers over a spread of over 1 lakh square miles
In the Top 250 companies in Forbes list and has won 100 Best Corporate Citizens
Has power plants in Brazil (2300 MW)
Power portfolio consists of Thermal, Hydro, Nuclear and Renewable resources
Above are the strengths in the SWOT Analysis of Duke Energy. The strengths of Duke Energy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Duke Energy Weaknesses
Involved in Court cases over alleged environmental issues
Operation is concentrated and not spread out
These were the weaknesses in the Duke Energy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Duke Energy Opportunities
Increasing demand for power in the U.S.
Non-conventional sources of power
Further expansion into other States and into Latin America
Above we covered the opportunities in Duke Energy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Duke Energy Threats
Compliance to Environmental law
Consolidation in the power sector in the U.S.
The threats in the SWOT Analysis of Duke Energy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Duke Energy SWOT analysis.
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About Duke Energy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
One of the largest Power holding company in the U.S.
Duke Energy STP
Residential, Small and Large Businesses
Areas in Kentucky, Indiana, North Carolina, South Carolina and Florida
Reliable Service with superior customer care
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