Duke Energy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Duke Energy analyses the brand by its strengths, weaknesses, opportunities & threats. In Duke Energy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Duke Energy to benchmark its business & performance as compared to the competitors. Duke Energy is one of the leading brands in the energy & power sector.

The table below lists the Duke Energy SWOT (Strengths, Weaknesses, Opportunities, Threats), top Duke Energy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Duke Energy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Duke Energy Brand Analysis
Parent Company

Duke Energy Corporation


Electric Utilities


Energy & Power

Tagline/ Slogan

Powering and empowering our communities


One of the largest Power holding company in the U.S.

Duke Energy STP

Residential, Small and Large Businesses

Target Group

Areas in Kentucky, Indiana, North Carolina, South Carolina and Florida


Reliable Service with superior customer care

SWOT Analysis of Duke Energy
Duke Energy Strengths

Below are the Strengths in the SWOT Analysis of Duke Energy:

1. 58,000+ megawatts of generating capacity from a diverse mix of coal, nuclear, natural gas, oil and renewable resources and has over 29000 employees

2. Serves over 7 million customers over a spread of over 1 lakh square miles

3. In the Top 250 companies in Forbes list and has won 100 Best Corporate Citizens

4. Has power plants in Brazil (2300 MW)

5. Power portfolio consists of Thermal, Hydro, Nuclear and Renewable resources

Duke Energy Weaknesses

Here are the weaknesses in the Duke Energy SWOT Analysis:

1.Involved in Court cases over alleged environmental issues
2.Operation is concentrated and not spread out

Duke Energy Opportunities

Following are the Opportunities in Duke Energy SWOT Analysis:

1.Increasing demand for power in the U.S.
2.Non-conventional sources of power
3.Further expansion into other States and into Latin America

Duke Energy Threats

The threats in the SWOT Analysis of Duke Energy are as mentioned:

1.Compliance to Environmental law

2.Consolidation in the power sector in the U.S.

Duke Energy Competition
Duke Energy Competitors

Below are the top 3 competitors of Duke Energy:

1.Exelon Power
2.South California Edison
3.Pacific Gas and Electric

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Duke Energy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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