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Suncor Energy SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: January 11, 2024Read time:

Here is a detailed SWOT analysis of Suncor Energy covering strengths, weaknesses, opportunities and threats.

Suncor Energy Strengths

  1. Integrated energy operations in which crude production, upgrading, refining, and marketing operations are all connected to a single strategy
  2. Ranks in the Forbes Global 2000 list
  3. Collaboration with strong brands like PetroCanada to strengthen its operations
  4. Strong transportation network
  5. Working collaboratively with vendors on technological innovations and to improve equipment performance
  6. Efficient Oil sand production
  7. Globally competitive integrated energy company with a balanced portfolio of high.quality assets, a strong balance sheet and significant growth prospects

Above are the strengths in the SWOT Analysis of Suncor Energy. The strengths of Suncor Energy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Suncor Energy Weaknesses

  1. High dependence on the Canadian market is a concern
  2. Nature of operations invite environmental compliance

These were the weaknesses in the Suncor Energy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Suncor Energy Opportunities

  1. Ten year growth strategy plan whichinclude continued development of stages four through six of the company's Firebag in.situ project, development of a second stage of the MacKay River in.situ project, and investments and ongoing production in international and offshore operations
  2. Development of alternate energy sources
  3. Develoment of Firebag oil sands project to increase bitumen supply while reducing costs and an impact on the environment.

Above we covered the opportunities in Suncor Energy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Suncor Energy Threats

  1. Environmental, health, and safety (EHS) regulatory non.compliance
  2. Commodity price volatility
  3. Change in government regulations  has a direct impact on Suncor's business, financial condition, results of operations, and cash flow

The threats in the SWOT Analysis of Suncor Energy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Suncor Energy SWOT analysis.

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About Suncor Energy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Suncor Energy Overview
Parent Company



Oil and Gas


Energy & Power

Tagline/ Slogan

We create energy for better world


Pioneered commercial development of Canada's oil sands — one of the largest petroleum resource basins in the world

Suncor Energy STP

Corporates  and  individuals in North America, Libya and Syria  looking to fulfill energy needs

Target Market

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles in North America, Libya and Syria


Full filing the energy needs of Corporates and individuals


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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