AES Corporation SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3685

SWOT analysis of AES Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AES Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AES Corporation to benchmark its business & performance as compared to the competitors and industry. AES Corporation is one of the leading brands in the energy & power sector. The table below also lists the top AES Corporation competitors and elaborates AES Corporation market segmentation, target group, positioning & Unique Selling Proposition (USP).

AES Corporation SWOT, Competitors, Marketing STP & Brand analysis Table
AES Corporation Brand Analysis
Parent Company

AES Corporation

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

The power of being global

USP

One of the world’s Leading Power companies based in Virginia in the U.S.

AES Corporation STP
Segment

Energy for Residential, Small and Large Businesses

Target Group

Corporates, industries and commercial businesses

Positioning

Leading U.S. Power Company

AES Corporation SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AES Corporation. Strengths are:

1. Has over 28,000 employees and is present in 27 countries in 5 continents worldwide – total capacity is over 44000 MW

2. Has a portfolio of thermal, hydro, biomass, wind and solar power

3. Strong Financial performance and good Operating Income.

4. Is a Fortune 200 company

5. Present in 27 countries -  U.S. (Virginia, Indianpolis, Ohio), Brazil, Chile, Northern Ireland, Ireland etc

Weaknesses

Here are the weaknesses in the AES Corporation SWOT Analysis:

1.Limited presence in global scenario in terms of tie-ups and brand recall

2. Operations are concentrated in pockets.

3. Most of the portfolio is focused on Coal and oil -  thus putting it at a risk of fluctuating fuel prices.

Opportunities

Following are the Opportunities in AES Corporation SWOT Analysis:

1.Can enter other unexplored markets

2.Renewable Energy

3. Increasing demand of Electricity in the U.S.

Threats

The threats in the SWOT Analysis of AES Corporation are as mentioned:

1.Rising Fuel Prices

2.Currency fluctuations

3. Environmental obligations

AES Corporation Competition
Competitors

Below are the top 3 AES Corporation competitors:

1.Exelon power
2.Duke Energy
3.Pacific Gas and Electricity

The brandguide table above concludes the AES Corporation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AES Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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