AES Corporation SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3221

SWOT Analysis of AES Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AES Corporation

Parent Company

AES Corporation


Electric Utilities


Energy & Power

Tagline/ Slogan

The power of being global


One of the world’s Leading Power companies based in Virginia in the U.S.

AES Corporation STP


Energy for Residential, Small and Large Businesses

Target Group

Corporates, industries and commercial businesses


Leading U.S. Power Company

AES Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AES Corporation :

1. Has over 28,000 employees and is present in 27 countries in 5 continents worldwide – total capacity is over 44000 MW

2. Has a portfolio of thermal, hydro, biomass, wind and solar power

3. Strong Financial performance and good Operating Income.

4. Is a Fortune 200 company

5. Present in 27 countries -  U.S. (Virginia, Indianpolis, Ohio), Brazil, Chile, Northern Ireland, Ireland etc


1.Limited presence in global scenario in terms of tie-ups and brand recall

2. Operations are concentrated in pockets.

3. Most of the portfolio is focused on Coal and oil -  thus putting it at a risk of fluctuating fuel prices.


1.Can enter other unexplored markets

2.Renewable Energy

3. Increasing demand of Electricity in the U.S.


1.Rising Fuel Prices

2.Currency fluctuations

3. Environmental obligations

AES Corporation Competition


Below are the 3 main AES Corporation competitors :

1.Exelon power
2.Duke Energy
3.Pacific Gas and Electricity

The brandguide table above concludes the AES Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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