AES Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

AES Corporation

Electric Utilities

Energy & Power

The power of being global

One of the world’s Leading Power companies based in Virginia in the U.S.

Energy for Residential, Small and Large Businesses

Corporates, industries and commercial businesses

Leading U.S. Power Company

Below are the Strengths in the SWOT Analysis of AES Corporation:

1. Has over 28,000 employees and is present in 27 countries in 5 continents worldwide – total capacity is over 44000 MW

2. Has a portfolio of thermal, hydro, biomass, wind and solar power

3. Strong Financial performance and good Operating Income.

4. Is a Fortune 200 company

5. Present in 27 countries -  U.S. (Virginia, Indianpolis, Ohio), Brazil, Chile, Northern Ireland, Ireland etc

Here are the weaknesses in the AES Corporation SWOT Analysis:

1.Limited presence in global scenario in terms of tie-ups and brand recall

2. Operations are concentrated in pockets.

3. Most of the portfolio is focused on Coal and oil -  thus putting it at a risk of fluctuating fuel prices.

Following are the Opportunities in AES Corporation SWOT Analysis:

1.Can enter other unexplored markets

2.Renewable Energy

3. Increasing demand of Electricity in the U.S.

The threats in the SWOT Analysis of AES Corporation are as mentioned:

1.Rising Fuel Prices

2.Currency fluctuations

3. Environmental obligations

Below are the top 3 AES Corporation competitors:

1.Exelon power
2.Duke Energy
3.Pacific Gas and Electricity