AES Corporation SWOT Analysis, Competitors & USP

AES Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AES Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AES Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. AES Corporation is one of the leading brands in the energy & power sector.

The article below lists the AES Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AES Corporation SWOT Analysis:

SWOT Analysis of AES Corporation

For AES Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AES Corporation Strengths

The strengths of AES Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AES Corporation :

1. Has over 28,000 employees and is present in 27 countries in 5 continents worldwide – total capacity is over 44000 MW

2. Has a portfolio of thermal, hydro, biomass, wind and solar power

3. Strong Financial performance and good Operating Income.

4. Is a Fortune 200 company

5. Present in 27 countries -  U.S. (Virginia, Indianpolis, Ohio), Brazil, Chile, Northern Ireland, Ireland etc

AES Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AES Corporation SWOT Analysis:

1.Limited presence in global scenario in terms of tie-ups and brand recall

2. Operations are concentrated in pockets.

3. Most of the portfolio is focused on Coal and oil -  thus putting it at a risk of fluctuating fuel prices.

AES Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AES Corporation SWOT Analysis:

1.Can enter other unexplored markets

2.Renewable Energy

3. Increasing demand of Electricity in the U.S.

AES Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AES Corporation are as mentioned:

1.Rising Fuel Prices

2.Currency fluctuations

3. Environmental obligations

AES Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of AES Corporation:

1.Exelon power
2.Duke Energy
3.Pacific Gas and Electricity

Hence this concludes the AES Corporation SWOT analysis.

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About AES Corporation

AES Corporation Overview
Parent Company	AES Corporation
Category	Electric Utilities
Sector	Energy & Power
Tagline/ Slogan	The power of being global
USP	One of the world’s Leading Power companies based in Virginia in the U.S.
AES Corporation STP
Segmentation	Energy for Residential, Small and Large Businesses
Target Market	Corporates, industries and commercial businesses
Positioning	Leading U.S. Power Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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