AGL Energy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

AGL Energy

Electric Utilities

Energy & Power

Energy in Action

Largest retailer of gas and Electricity in Australia

Industries, Big cities, Ports etc looking to electrical utlities solution

Industries, corporates, individuals

Leading power  company in Australia

Below are the Strengths in the SWOT Analysis of AGL Energy:

1. Operates in Australia, serves over 6 million+ customers
2. Generating capacity is 5000 MW – mostly of gas and coal powered plants, but also has wind, solar and hydro power plants. Largest retailer of Renewable power is Australia

3. Has strong market presence and is a vertically integrated company – has gas powered plants and is also involved in natural gas generation. Present in all parts of the Energy value chain.
4.Features in the ASX stock index of the top 50 Australian companies with a strong market capitalization

5. Strong presence across the country

Here are the weaknesses in the AGL Energy SWOT Analysis:

1.It is present in Australia only

2. Govt interference often affects the operational efficiency of the company

Following are the Opportunities in AGL Energy SWOT Analysis:

1.Opportunities in South Asian Countries

2. Potential to expand renewable energy portfolio

3. High demand for power in Australia

The threats in the SWOT Analysis of AGL Energy are as mentioned:

1.Fall in Electricity prices would lead to lower profits

2.Presence of much larger companies – specially Chinese – may be an entry barrier in Asian markets

3. Consolidation of power industry in Australia

4. Rise in prices of coal would hamper profitability as close to half of installed capacity is coal based.

Below are the top 3 AGL Energy competitors:

1.Delta Electricity
2. Origin Energy
3.Integral Energy