AGL Energy SWOT Analysis, Competitors & USP

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SWOT Analysis of AGL Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AGL Energy

Parent Company

AGL Energy

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Energy in Action

USP

Largest retailer of gas and Electricity in Australia

AGL Energy STP

Segment

Industries, Big cities, Ports etc looking to electrical utlities solution

Target Group

Industries, corporates, individuals

Positioning

Leading power  company in Australia

AGL Energy SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AGL Energy. Strengths are:

1. Operates in Australia, serves over 6 million+ customers
2. Generating capacity is 5000 MW – mostly of gas and coal powered plants, but also has wind, solar and hydro power plants. Largest retailer of Renewable power is Australia

3. Has strong market presence and is a vertically integrated company – has gas powered plants and is also involved in natural gas generation. Present in all parts of the Energy value chain.
4.Features in the ASX stock index of the top 50 Australian companies with a strong market capitalization

5. Strong presence across the country

Weaknesses

Here are the weaknesses of AGL Energy :

1.It is present in Australia only

2. Govt interference often affects the operational efficiency of the company

Opportunities

Following are the Opportunities of AGL Energy :

1.Opportunities in South Asian Countries

2. Potential to expand renewable energy portfolio

3. High demand for power in Australia

Threats

The threats of AGL Energy are as mentioned :

1.Fall in Electricity prices would lead to lower profits

2.Presence of much larger companies – specially Chinese – may be an entry barrier in Asian markets

3. Consolidation of power industry in Australia

4. Rise in prices of coal would hamper profitability as close to half of installed capacity is coal based.

AGL Energy Competition

Competitors

Below are the 3 main AGL Energy competitors :

1.Delta Electricity
2. Origin Energy
3.Integral Energy


The brandguide table above concludes the AGL Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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