AGL Energy SWOT Analysis, Competitors & USP
SWOT analysis of AGL Energy analyses the brand by its strengths, weaknesses, opportunities & threats. In AGL Energy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AGL Energy to benchmark its business & performance as compared to the competitors. AGL Energy is one of the leading brands in the energy & power sector.
The table below lists the AGL Energy SWOT (Strengths, Weaknesses, Opportunities, Threats), top AGL Energy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| AGL Energy Brand Analysis | |
|---|---|
| Parent Company |
AGL Energy |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
Energy in Action |
| USP |
Largest retailer of gas and Electricity in Australia |
| AGL Energy STP | |
| Segment |
Industries, Big cities, Ports etc looking to electrical utlities solution |
| Target Group |
Industries, corporates, individuals |
| Positioning |
Leading power company in Australia |
| SWOT Analysis of AGL Energy | |
| AGL Energy Strengths |
Below are the Strengths in the SWOT Analysis of AGL Energy: 1. Operates in Australia, serves over 6 million+ customers 3. Has strong market presence and is a vertically integrated company – has gas powered plants and is also involved in natural gas generation. Present in all parts of the Energy value chain. 5. Strong presence across the country |
| AGL Energy Weaknesses |
Here are the weaknesses in the AGL Energy SWOT Analysis: 1.It is present in Australia only 2. Govt interference often affects the operational efficiency of the company |
| AGL Energy Opportunities |
Following are the Opportunities in AGL Energy SWOT Analysis: 1.Opportunities in South Asian Countries 2. Potential to expand renewable energy portfolio 3. High demand for power in Australia |
| AGL Energy Threats |
The threats in the SWOT Analysis of AGL Energy are as mentioned: 1.Fall in Electricity prices would lead to lower profits 2.Presence of much larger companies – specially Chinese – may be an entry barrier in Asian markets 3. Consolidation of power industry in Australia 4. Rise in prices of coal would hamper profitability as close to half of installed capacity is coal based. |
| AGL Energy Competition | |
| AGL Energy Competitors |
Below are the top 3 competitors of AGL Energy: 1.Delta Electricity |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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