Published in Energy & Power category by MBA Skool Team
AGL Energy is one of the leading brands in the energy & power sector. AGL Energy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AGL Energy:
Operates in Australia, serves over 6 million+ customers
Generating capacity is 5000 MW – mostly of gas and coal powered plants, but also has wind, solar and hydro power plants. Largest retailer of Renewable power is Australia
Has strong market presence and is a vertically integrated company – has gas powered plants and is also involved in natural gas generation. Present in all parts of the Energy value chain.
Features in the ASX stock index of the top 50 Australian companies with a strong market capitalization
Strong presence across the country
Above are the strengths in the SWOT Analysis of AGL Energy. The strengths of AGL Energy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AGL Energy Weaknesses
It is present in Australia only
Govt interference often affects the operational efficiency of the company
These were the weaknesses in the AGL Energy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AGL Energy Opportunities
Opportunities in South Asian Countries
Potential to expand renewable energy portfolio
High demand for power in Australia
Above we covered the opportunities in AGL Energy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AGL Energy Threats
Fall in Electricity prices would lead to lower profits
Presence of much larger companies – specially Chinese – may be an entry barrier in Asian markets
Consolidation of power industry in Australia
Rise in prices of coal would hamper profitability as close to half of installed capacity is coal based.
The threats in the SWOT Analysis of AGL Energy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Largest retailer of gas and Electricity in Australia
AGL Energy STP
Industries, Big cities, Ports etc looking to electrical utlities solution
Industries, corporates, individuals
Leading power company in Australia
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to AGL Energy. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute