AGL Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 6823

SWOT analysis of AGL Energy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AGL Energy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AGL Energy to benchmark its business & performance as compared to the competitors and industry. AGL Energy is one of the leading brands in the energy & power sector. The table below also lists the top AGL Energy competitors and elaborates AGL Energy market segmentation, target group, positioning & Unique Selling Proposition (USP).

AGL Energy SWOT, Competitors, Marketing STP & Brand analysis Table
AGL Energy Brand Analysis
Parent Company

AGL Energy


Electric Utilities


Energy & Power

Tagline/ Slogan

Energy in Action


Largest retailer of gas and Electricity in Australia

AGL Energy STP

Industries, Big cities, Ports etc looking to electrical utlities solution

Target Group

Industries, corporates, individuals


Leading power  company in Australia

AGL Energy SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AGL Energy. Strengths are:

1. Operates in Australia, serves over 6 million+ customers
2. Generating capacity is 5000 MW – mostly of gas and coal powered plants, but also has wind, solar and hydro power plants. Largest retailer of Renewable power is Australia

3. Has strong market presence and is a vertically integrated company – has gas powered plants and is also involved in natural gas generation. Present in all parts of the Energy value chain.
4.Features in the ASX stock index of the top 50 Australian companies with a strong market capitalization

5. Strong presence across the country


Here are the weaknesses in the AGL Energy SWOT Analysis:

1.It is present in Australia only

2. Govt interference often affects the operational efficiency of the company


Following are the Opportunities in AGL Energy SWOT Analysis:

1.Opportunities in South Asian Countries

2. Potential to expand renewable energy portfolio

3. High demand for power in Australia


The threats in the SWOT Analysis of AGL Energy are as mentioned:

1.Fall in Electricity prices would lead to lower profits

2.Presence of much larger companies – specially Chinese – may be an entry barrier in Asian markets

3. Consolidation of power industry in Australia

4. Rise in prices of coal would hamper profitability as close to half of installed capacity is coal based.

AGL Energy Competition

Below are the top 3 AGL Energy competitors:

1.Delta Electricity
2. Origin Energy
3.Integral Energy

The brandguide table above concludes the AGL Energy SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AGL Energy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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