AGL Energy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AGL Energy analyses the brand by its strengths, weaknesses, opportunities & threats. In AGL Energy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AGL Energy to benchmark its business & performance as compared to the competitors. AGL Energy is one of the leading brands in the energy & power sector.

The table below lists the AGL Energy SWOT (Strengths, Weaknesses, Opportunities, Threats), top AGL Energy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

AGL Energy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AGL Energy Brand Analysis
Parent Company

AGL Energy


Electric Utilities


Energy & Power

Tagline/ Slogan

Energy in Action


Largest retailer of gas and Electricity in Australia

AGL Energy STP

Industries, Big cities, Ports etc looking to electrical utlities solution

Target Group

Industries, corporates, individuals


Leading power  company in Australia

SWOT Analysis of AGL Energy
AGL Energy Strengths

Below are the Strengths in the SWOT Analysis of AGL Energy:

1. Operates in Australia, serves over 6 million+ customers
2. Generating capacity is 5000 MW – mostly of gas and coal powered plants, but also has wind, solar and hydro power plants. Largest retailer of Renewable power is Australia

3. Has strong market presence and is a vertically integrated company – has gas powered plants and is also involved in natural gas generation. Present in all parts of the Energy value chain.
4.Features in the ASX stock index of the top 50 Australian companies with a strong market capitalization

5. Strong presence across the country

AGL Energy Weaknesses

Here are the weaknesses in the AGL Energy SWOT Analysis:

1.It is present in Australia only

2. Govt interference often affects the operational efficiency of the company

AGL Energy Opportunities

Following are the Opportunities in AGL Energy SWOT Analysis:

1.Opportunities in South Asian Countries

2. Potential to expand renewable energy portfolio

3. High demand for power in Australia

AGL Energy Threats

The threats in the SWOT Analysis of AGL Energy are as mentioned:

1.Fall in Electricity prices would lead to lower profits

2.Presence of much larger companies – specially Chinese – may be an entry barrier in Asian markets

3. Consolidation of power industry in Australia

4. Rise in prices of coal would hamper profitability as close to half of installed capacity is coal based.

AGL Energy Competition
AGL Energy Competitors

Below are the top 3 competitors of AGL Energy:

1.Delta Electricity
2. Origin Energy
3.Integral Energy

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AGL Energy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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