SWOT analysis of Mitsubishi Electric analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mitsubishi Electric SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mitsubishi Electric to benchmark its business & performance as compared to the competitors and industry. Mitsubishi Electric is one of the leading brands in the energy & power sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mitsubishi Electric competitors and includes Mitsubishi Electric target market, segmentation, positioning & Unique Selling Proposition (USP).
| Mitsubishi Electric Brand Analysis | |
|---|---|
| Parent Company |
Mitsubishi Group |
| Category |
Electrical Equipment |
| Sector | |
| Tagline/ Slogan |
Changes for the better |
| USP |
Offers high quality products characterized by commitment to innovation and sustainable operations |
| Mitsubishi Electric STP | |
| Mitsubishi Electric Segmentation |
Industrial air conditioning systems, automotive equipment ,factory automation systems, home products, information & communication systems |
| Mitsubishi Electric Target Market |
Industries which require energy & electric systems, electronic devices, automation systems and Information and communication systems. People who require high quality home appliances |
| Mitsubishi Electric Positioning |
Applying technologies to contribute to society and daily life around the world as a leading green company |
| Mitsubishi Electric SWOT Analysis | |
| Mitsubishi Electric Strengths |
Below are the Strengths in the SWOT Analysis of Mitsubishi Electric: 1. It has a very strong presence in Asian market especially japan 3. High growth rate in recent times fuelled by diversification into various industries and markets 4. Considerable investments in R & D has enabled it to deliver high quality customized products and services to its customers 5. Top supplier of factory automation networks to semiconductor industry. Also a leading factory automation networks supplier to machinery manufacturing industry 6. Mitsubishi insists firm ethical principles in business dealings |
| Mitsubishi Electric Weaknesses |
Here are the weaknesses in the Mitsubishi Electric SWOT Analysis: 1.Excessive dependency on domestic market of Japan 2.Even though it has taken many initiatives to transform its early image still it being seen as “old and expensive” |
| Mitsubishi Electric Opportunities |
Following are the Opportunities in Mitsubishi Electric SWOT Analysis: 1. Growth opportunities in developing geographies outside Asia especially in factory automation 3. Increase in demand of Elevator/Escalator infrastructure |
| Mitsubishi Electric Threats |
The threats in the SWOT Analysis of Mitsubishi Electric are as mentioned: 1. Requires more initiatives to change its brand perception |
| Mitsubishi Electric Competition | |
| Competitors |
Below are the top 3 Mitsubishi Electric competitors: 1.Hitachi, Ltd |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mitsubishi Electric. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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