Mitsubishi Electric SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Mitsubishi Electric SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mitsubishi Electric, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Mitsubishi Electric is one of the leading brands in the energy & power sector. The article below lists the Mitsubishi Electric SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Mitsubishi Electric

For Mitsubishi Electric, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mitsubishi Electric Strengths

The strengths of Mitsubishi Electric looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Mitsubishi Electric :

1. It has a very strong presence in Asian market especially japan
2. Broad product portfolio

3. High growth rate in recent times fuelled by diversification into various industries and markets

4. Considerable investments in R & D has enabled it to deliver high quality customized products and services to its customers

5. Top supplier of factory automation networks to semiconductor industry. Also a leading factory automation networks supplier to machinery manufacturing industry

6. Mitsubishi insists firm ethical principles in business dealings

Mitsubishi Electric Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mitsubishi Electric SWOT Analysis:

1.Excessive dependency on domestic market of Japan

2.Even though it has taken many initiatives to transform its early image still it being seen as “old and expensive”

Mitsubishi Electric Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mitsubishi Electric SWOT Analysis:

1. Growth opportunities in developing geographies outside Asia especially in factory automation
2. Smart electric appliances and smart energy systems presenting a market for Mitsubishi to diversify into new sectors

3. Increase in demand of Elevator/Escalator infrastructure

Mitsubishi Electric Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mitsubishi Electric are as mentioned:

1. Requires more initiatives to change its brand perception
2. Local competitors in emerging markets

Mitsubishi Electric Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mitsubishi Electric:

1.Hitachi, Ltd
2.NEC Corporation
3.Toshiba Corporation

Hence this concludes the Mitsubishi Electric SWOT analysis.

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About Mitsubishi Electric

Mitsubishi Electric Overview
Parent Company

Mitsubishi Group


Electrical Equipment


Energy & Power

Tagline/ Slogan

Changes for the better


Offers high quality products characterized by commitment to innovation and sustainable operations

Mitsubishi Electric STP

Industrial air conditioning systems, automotive equipment ,factory automation systems, home  products, information & communication systems

Target Market

Industries which require energy & electric systems, electronic devices, automation systems and Information and communication systems.

People who require high quality home appliances


Applying technologies to contribute to society and daily life around the world as a leading green company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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