Published in Energy & Power category by MBA Skool Team
Mitsubishi Electric is one of the leading brands in the energy & power sector. Mitsubishi Electric SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mitsubishi Electric:
It has a very strong presence in Asian market especially japan
Broad product portfolio
High growth rate in recent times fuelled by diversification into various industries and markets
Considerable investments in R & D has enabled it to deliver high quality customized products and services to its customers
Top supplier of factory automation networks to semiconductor industry. Also a leading factory automation networks supplier to machinery manufacturing industry
Mitsubishi insists firm ethical principles in business dealings
Above are the strengths in the SWOT Analysis of Mitsubishi Electric. The strengths of Mitsubishi Electric looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mitsubishi Electric Weaknesses
Excessive dependency on domestic market of Japan
Even though it has taken many initiatives to transform its early image still it being seen as “old and expensive”
These were the weaknesses in the Mitsubishi Electric SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mitsubishi Electric Opportunities
Growth opportunities in developing geographies outside Asia especially in factory automation
Smart electric appliances and smart energy systems presenting a market for Mitsubishi to diversify into new sectors
Increase in demand of Elevator/Escalator infrastructure
Above we covered the opportunities in Mitsubishi Electric SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mitsubishi Electric Threats
Requires more initiatives to change its brand perception
Local competitors in emerging markets
The threats in the SWOT Analysis of Mitsubishi Electric are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Offers high quality products characterized by commitment to innovation and sustainable operations
Mitsubishi Electric STP
Industrial air conditioning systems, automotive equipment ,factory automation systems, home products, information & communication systems
Industries which require energy & electric systems, electronic devices, automation systems and Information and communication systems.
People who require high quality home appliances
Applying technologies to contribute to society and daily life around the world as a leading green company
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