Mitsubishi Electric SWOT Analysis, Competitors & USP
SWOT analysis of Mitsubishi Electric analyses the brand by its strengths, weaknesses, opportunities & threats. In Mitsubishi Electric SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mitsubishi Electric to benchmark its business & performance as compared to the competitors. Mitsubishi Electric is one of the leading brands in the energy & power sector.
The table below lists the Mitsubishi Electric SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mitsubishi Electric competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Mitsubishi Electric Brand Analysis | |
|---|---|
| Parent Company |
Mitsubishi Group |
| Category |
Electrical Equipment |
| Sector | |
| Tagline/ Slogan |
Changes for the better |
| USP |
Offers high quality products characterized by commitment to innovation and sustainable operations |
| Mitsubishi Electric STP | |
| Segment |
Industrial air conditioning systems, automotive equipment ,factory automation systems, home products, information & communication systems |
| Target Group |
Industries which require energy & electric systems, electronic devices, automation systems and Information and communication systems. People who require high quality home appliances |
| Positioning |
Applying technologies to contribute to society and daily life around the world as a leading green company |
| SWOT Analysis of Mitsubishi Electric | |
| Mitsubishi Electric Strengths |
Below are the Strengths in the SWOT Analysis of Mitsubishi Electric: 1. It has a very strong presence in Asian market especially japan 3. High growth rate in recent times fuelled by diversification into various industries and markets 4. Considerable investments in R & D has enabled it to deliver high quality customized products and services to its customers 5. Top supplier of factory automation networks to semiconductor industry. Also a leading factory automation networks supplier to machinery manufacturing industry 6. Mitsubishi insists firm ethical principles in business dealings |
| Mitsubishi Electric Weaknesses |
Here are the weaknesses in the Mitsubishi Electric SWOT Analysis: 1.Excessive dependency on domestic market of Japan 2.Even though it has taken many initiatives to transform its early image still it being seen as “old and expensive” |
| Mitsubishi Electric Opportunities |
Following are the Opportunities in Mitsubishi Electric SWOT Analysis: 1. Growth opportunities in developing geographies outside Asia especially in factory automation 3. Increase in demand of Elevator/Escalator infrastructure |
| Mitsubishi Electric Threats |
The threats in the SWOT Analysis of Mitsubishi Electric are as mentioned: 1. Requires more initiatives to change its brand perception |
| Mitsubishi Electric Competition | |
| Mitsubishi Electric Competitors |
Below are the top 3 competitors of Mitsubishi Electric: 1.Hitachi, Ltd |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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