Power Grid of India SWOT Analysis, USP & Competitors

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SWOT Analysis of Power Grid of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Power Grid of India

Parent Company

Power Grid Corporation of India


Electric Utilities



Tagline/ Slogan

One nation – one grid


Efficient power transmitter



Agencies looking to buy electricity

Target Group

State owned Electricity Boards


World Class, Integrated, Global Transmission Company With Dominant Leadership

SWOT Analysis


1. Strong network in remote areas
2. Robustnetwork across India
3. Efficient manpower

4. Very few network failure

5. Backing of Central Government


1.Slow decision making process

2.Manualnetwork needs urgently computerization
3.Centralized authority


1.Huge demand and supply gap
2.Large opportunity in expanding network
3.Can diversify into other network


1.Outdated grid can fail anytime

2. Intense competition from other major players and international players

3. Changing govt policies and govt intervention can affect operations



1.Alstom India Ltd.
2.Bil Energy Systems Ltd.

3. Kalpataru Power Transmissions Ltd.

The table above concludes the Power Grid of India SWOT analysis along with its marketing and brand parameters.


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