Power Grid of India SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3979

SWOT Analysis of Power Grid of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Power Grid of India

Parent Company

Power Grid Corporation of India


Electric Utilities


Energy & Power

Tagline/ Slogan

One nation – one grid


Efficient power transmitter

Power Grid of India STP


Agencies looking to buy electricity

Target Group

State owned Electricity Boards


World Class, Integrated, Global Transmission Company With Dominant Leadership

Power Grid of India SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Power Grid of India :

1. Strong network in remote areas
2. Robustnetwork across India
3. Efficient manpower

4. Very few network failure

5. Backing of Central Government


1.Slow decision making process

2.Manualnetwork needs urgently computerization
3.Centralized authority


1.Huge demand and supply gap
2.Large opportunity in expanding network
3.Can diversify into other network


1.Outdated grid can fail anytime

2. Intense competition from other major players and international players

3. Changing govt policies and govt intervention can affect operations

Power Grid of India Competition


Below are the 3 main Power Grid of India competitors :

1.Alstom India Ltd.
2.Bil Energy Systems Ltd.

3. Kalpataru Power Transmissions Ltd.

The brandguide table above concludes the Power Grid of India SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Power Grid of India. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin