SWOT Analysis of Power Grid of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Power Grid of India |
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Parent Company |
Power Grid Corporation of India |
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Category |
Electric Utilities |
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Sector |
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Tagline/ Slogan |
One nation – one grid |
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USP |
Efficient power transmitter |
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Power Grid of India STP |
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Segment |
Agencies looking to buy electricity |
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Target Group |
State owned Electricity Boards |
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Positioning |
World Class, Integrated, Global Transmission Company With Dominant Leadership |
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Power Grid of India SWOT Analysis |
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Strengths |
1. Strong network in remote areas 4. Very few network failure 5. Backing of Central Government |
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Weaknesses |
1.Slow decision making process 2.Manualnetwork needs urgently computerization |
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Opportunities |
1.Huge demand and supply gap |
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Threats |
1.Outdated grid can fail anytime 2. Intense competition from other major players and international players 3. Changing govt policies and govt intervention can affect operations |
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Power Grid of India Competition |
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Competitors |
1.Alstom India Ltd. 3. Kalpataru Power Transmissions Ltd. |
The brandguide table above concludes the Power Grid of India SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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