Power Grid of India SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3600
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SWOT Analysis of Power Grid of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Power Grid of India

Parent Company

Power Grid Corporation of India

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

One nation – one grid

USP

Efficient power transmitter

Power Grid of India STP

Segment

Agencies looking to buy electricity

Target Group

State owned Electricity Boards

Positioning

World Class, Integrated, Global Transmission Company With Dominant Leadership

Power Grid of India SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Power Grid of India :

1. Strong network in remote areas
2. Robustnetwork across India
3. Efficient manpower

4. Very few network failure

5. Backing of Central Government

Weaknesses

1.Slow decision making process

2.Manualnetwork needs urgently computerization
3.Centralized authority

Opportunities

1.Huge demand and supply gap
2.Large opportunity in expanding network
3.Can diversify into other network

Threats

1.Outdated grid can fail anytime

2. Intense competition from other major players and international players

3. Changing govt policies and govt intervention can affect operations

Power Grid of India Competition

Competitors

Below are the 3 main Power Grid of India competitors :

1.Alstom India Ltd.
2.Bil Energy Systems Ltd.

3. Kalpataru Power Transmissions Ltd.


The brandguide table above concludes the Power Grid of India SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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