Power Grid of India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Power Grid of India analyses the brand by its strengths, weaknesses, opportunities & threats. In Power Grid of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Power Grid of India to benchmark its business & performance as compared to the competitors. Power Grid of India is one of the leading brands in the energy & power sector.

The article below lists the Power Grid of India SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Power Grid of India SWOT Analysis:

SWOT Analysis of Power Grid of India

For Power Grid of India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Power Grid of India Strengths

The strengths of Power Grid of India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Power Grid of India :

1. Strong network in remote areas
2. Robustnetwork across India
3. Efficient manpower

4. Very few network failure

5. Backing of Central Government

Power Grid of India Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Power Grid of India SWOT Analysis:

1.Slow decision making process

2.Manualnetwork needs urgently computerization
3.Centralized authority


Power Grid of India Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Power Grid of India SWOT Analysis:

1.Huge demand and supply gap
2.Large opportunity in expanding network
3.Can diversify into other network

Power Grid of India Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Power Grid of India are as mentioned:

1.Outdated grid can fail anytime

2. Intense competition from other major players and international players

3. Changing govt policies and govt intervention can affect operations


Power Grid of India Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Power Grid of India:

1.Alstom India Ltd.
2.Bil Energy Systems Ltd.

3. Kalpataru Power Transmissions Ltd.

Hence this concludes the Power Grid of India SWOT analysis.

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About Power Grid of India

Power Grid of India Overview
Parent Company

Power Grid Corporation of India

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

One nation – one grid

USP

Efficient power transmitter

Power Grid of India STP
Segmentation

Agencies looking to buy electricity

Target Market

State owned Electricity Boards

Positioning

World Class, Integrated, Global Transmission Company With Dominant Leadership


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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