Published in Energy & Power category by MBA Skool Team
WW Grainger is one of the leading brands in the energy & power sector. WW Grainger SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of WW Grainger:
WW Grainger has a narrow focus that serves a particular customer niche with either a unique product or with a low cost advantage over competitors
SuperGrainger is a profitable corporation and has increased dividends to its shareholders for 36 consecutive years
Grainger carries a broader supply of products; The catalog now carries over 400,000 products, and customers can purchase over 900,000 products on Grainger.com.
W. W. Grainger have an extensive, on-site, U.S. based Technical Product Support for all of their products
Above are the strengths in the SWOT Analysis of WW Grainger. The strengths of WW Grainger looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
WW Grainger Weaknesses
Weak operational leverage during periods of growth
"Operating Expenses” will have a long-term negative impact on this entity
Company has been bugged with poor cost structure and growth coming from price
Heavy dependence on US markets
These were the weaknesses in the WW Grainger SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
WW Grainger Opportunities
Grainger is slowly adapting green technologies for production processes. This should give contribute further to build a greater brand image
There has been a growth in emerging markets for industrial supplies. Grainger should concentrate more on such markets
Have Education Assistance to full-time employees; the ones who are eligible to improve their greatest strength; People
Above we covered the opportunities in WW Grainger SWOT Analysis. The opportunities for any brand can include prospects of future growth.
WW Grainger Threats
A weak and slowly recovering economy
Excessive dependence on US markets and increase on competition in US markets
Significant decrease in construction spending in some of Grainger’s overseas countries.
The threats in the SWOT Analysis of WW Grainger are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the WW Grainger SWOT analysis.
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About WW Grainger
The table below gives the brand overview along with its target market, segmentation, positioning & USP
WW Grainger works closely with customers to better understand their challenges and provide cost-saving solutions, through multiple channels
WW Grainger STP
Material handling equipment, Security supplies, Lighting and electrical products, Tools, Plumbing supplies, Cleaning and painting supplies, Industrial, fleet, and safety product
Public entities(US etc.),large industrial and resource organizations
Grainger helps customers save time and money by providing them the right products to keep their facilities up and running
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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