WW Grainger SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of WW Grainger analyses the brand by its strengths, weaknesses, opportunities & threats. In WW Grainger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like WW Grainger to benchmark its business & performance as compared to the competitors. WW Grainger is one of the leading brands in the energy & power sector.

The table below lists the WW Grainger SWOT (Strengths, Weaknesses, Opportunities, Threats), top WW Grainger competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

WW Grainger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
WW Grainger Brand Analysis
Parent Company

WW Grainger


Electrical Equipment


Energy & Power

Tagline/ Slogan

For the ones who get it done


WW Grainger works closely with customers to better understand their challenges and provide cost-saving solutions, through multiple channels

WW Grainger STP

Material handling equipment, Security supplies, Lighting and electrical products, Tools, Plumbing supplies, Cleaning and painting supplies, Industrial, fleet, and safety product

Target Group

Public entities(US etc.),large industrial and resource organizations


Grainger helps customers save time and money by providing them the right products to keep their facilities up and running

SWOT Analysis of WW Grainger
WW Grainger Strengths

Below are the Strengths in the SWOT Analysis of WW Grainger:

1. WW Grainger has a narrow focus that serves a particular customer niche with either a unique product or with a low cost advantage over competitors
2. SuperGrainger is a profitable corporation and has increased dividends to its shareholders for 36 consecutive years

3. Grainger carries a broader supply of products; The catalog now carries over 400,000 products, and customers can purchase over 900,000 products on Grainger.com.

4. W. W. Grainger have an extensive, on-site, U.S. based Technical Product Support for all of their products

WW Grainger Weaknesses

Here are the weaknesses in the WW Grainger SWOT Analysis:

1.Weak operational leverage during periods of growth

2."Operating Expenses” will have a long-term negative impact on this entity
3.Company has been bugged with poor cost structure and  growth coming from price

4. Heavy dependence on US markets

WW Grainger Opportunities

Following are the Opportunities in WW Grainger SWOT Analysis:

1.Grainger is slowly adapting green technologies for production processes. This should give contribute further to build a greater brand image

2.There has been a growth in emerging markets for industrial supplies. Grainger should concentrate more on such markets
3.Have Education Assistance to full-time employees; the ones who are eligible to improve their greatest strength; People

WW Grainger Threats

The threats in the SWOT Analysis of WW Grainger are as mentioned:

1.A weak and slowly recovering economy
2.Excessive dependence on US markets and increase on competition in US markets

3. Significant decrease in construction spending in some of Grainger’s overseas countries.

WW Grainger Competition
WW Grainger Competitors

Below are the top 3 competitors of WW Grainger:

1.Applied Industrial Technologies, Inc.
2.Graybar Electric Company, Inc.
3.WESCO International, Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to WW Grainger. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin