WW Grainger SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

WW Grainger SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of WW Grainger, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

WW Grainger is one of the leading brands in the energy & power sector. The article below lists the WW Grainger SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of WW Grainger

For WW Grainger, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

WW Grainger Strengths

The strengths of WW Grainger looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of WW Grainger :

1. WW Grainger has a narrow focus that serves a particular customer niche with either a unique product or with a low cost advantage over competitors
2. SuperGrainger is a profitable corporation and has increased dividends to its shareholders for 36 consecutive years

3. Grainger carries a broader supply of products; The catalog now carries over 400,000 products, and customers can purchase over 900,000 products on Grainger.com.

4. W. W. Grainger have an extensive, on-site, U.S. based Technical Product Support for all of their products

WW Grainger Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the WW Grainger SWOT Analysis:

1.Weak operational leverage during periods of growth

2."Operating Expenses” will have a long-term negative impact on this entity
3.Company has been bugged with poor cost structure and  growth coming from price

4. Heavy dependence on US markets

WW Grainger Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in WW Grainger SWOT Analysis:

1.Grainger is slowly adapting green technologies for production processes. This should give contribute further to build a greater brand image

2.There has been a growth in emerging markets for industrial supplies. Grainger should concentrate more on such markets
3.Have Education Assistance to full-time employees; the ones who are eligible to improve their greatest strength; People

WW Grainger Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of WW Grainger are as mentioned:

1.A weak and slowly recovering economy
2.Excessive dependence on US markets and increase on competition in US markets

3. Significant decrease in construction spending in some of Grainger’s overseas countries.

WW Grainger Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of WW Grainger:

1.Applied Industrial Technologies, Inc.
2.Graybar Electric Company, Inc.
3.WESCO International, Inc.

Hence this concludes the WW Grainger SWOT analysis.

Continue reading more about the brand/company.

About WW Grainger

WW Grainger Overview
Parent Company

WW Grainger


Electrical Equipment


Energy & Power

Tagline/ Slogan

For the ones who get it done


WW Grainger works closely with customers to better understand their challenges and provide cost-saving solutions, through multiple channels

WW Grainger STP

Material handling equipment, Security supplies, Lighting and electrical products, Tools, Plumbing supplies, Cleaning and painting supplies, Industrial, fleet, and safety product

Target Market

Public entities(US etc.),large industrial and resource organizations


Grainger helps customers save time and money by providing them the right products to keep their facilities up and running

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to WW Grainger. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin