Ametek SWOT Analysis, USP & Competitors

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SWOT Analysis of Ametek with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Electrical Equipment


Energy and Power

Tagline/ Slogan

A Leading Global Manufacturer of Electronic Instruments and Electromechanical Devices


Provide world-class products and services at competitive prices



Electronic Instruments, Electromechanical products/devices, Power distribution

Target Group

Oil, gas and petrochemical refining markets,Natural gas distribution, Water and waste treatment, and Semiconductor markets, Power distribution industry


Leading global manufacturer of electronic instruments and electromechanical devices

SWOT Analysis


1. It has approximately 13,700 employees working at more than 100 manufacturing facilities

2. The company has a greater  operational and manufacturing efficiency when compared to other companies in the segment

3. It is known for its growth via strategic acquisitions; It has a history of successful  and profitable acquisitions

4. High increase in sales , net earnings  and diluted earnings per share reflect good financial report for the company

5. More than 50 % of its revenues come from foreign markets like Asia and Europe


1.The company basically operates in only two segments both of which are characterized by high maturity and consolidation

2. Lack of strong brand recognition even though it delivers high quality products with great support

3. Poor translation of High R&D costs into profits/ products


1.With its expertise it can easily diversify into newer segments and utilize its proficiency in the core two segments

2. AMETEK should undertake more green initiatives. Should leverage on High R&D to adapt green technologies for production processes


1.Stringent environmental regulations and high construction costs of oil refineries has led to a weak market in US

2. A negative outlook of US economy, which constitutes the half of the market of AMETEK



1.Emerson Electric Co.
2.General Electric Company

3.Agilent Technologies, Inc.

4. Roper Industries (ROP)

5.Danaher (DHR)

The table above concludes the Ametek SWOT analysis along with its marketing and brand parameters.


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