NextEra Energy Resources SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of NextEra Energy Resources analyses the brand by its strengths, weaknesses, opportunities & threats. In NextEra Energy Resources SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NextEra Energy Resources to benchmark its business & performance as compared to the competitors. NextEra Energy Resources is one of the leading brands in the energy & power sector.

The table below lists the NextEra Energy Resources SWOT (Strengths, Weaknesses, Opportunities, Threats), top NextEra Energy Resources competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

NextEra Energy Resources SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
NextEra Energy Resources Brand Analysis
Parent Company

NextEra Energy, Inc


Electric Utilities


Energy & Power

Tagline/ Slogan

We Heard You


Powering our future with renewable energy

NextEra Energy Resources STP

Agencies looking to buy electricity

Target Group

Retail and wholesale customers


A leader in clean energy

SWOT Analysis of NextEra Energy Resources
NextEra Energy Resources Strengths

Below are the Strengths in the SWOT Analysis of NextEra Energy Resources:

1. Strong R&D capabilities with 85 wind facilities

2. Nuclear generation assets alongwith hydro energy, wind power, solar power
3. Strong reputation in power plant development and construction based on standardized processes
4. State of art equipment, new technology
5. Competitive wholesale power generator

6. Well diversified energy portfolio

7. Power generation through the use of clean-burning fuels and renewable resources

NextEra Energy Resources Weaknesses

Here are the weaknesses in the NextEra Energy Resources SWOT Analysis:

1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Employee Unrest

3. Geographically not well diversified

NextEra Energy Resources Opportunities

Following are the Opportunities in NextEra Energy Resources SWOT Analysis:

1.Increase wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

NextEra Energy Resources Threats

The threats in the SWOT Analysis of NextEra Energy Resources are as mentioned:

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

NextEra Energy Resources Competition
NextEra Energy Resources Competitors

Below are the top 3 competitors of NextEra Energy Resources:

1. Dominion Resources

2. American Electric

3. FirstEnergy

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NextEra Energy Resources. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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