NextEra Energy Resources SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

NextEra Energy Resources SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of NextEra Energy Resources, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

NextEra Energy Resources is one of the leading brands in the energy & power sector. The article below lists the NextEra Energy Resources SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of NextEra Energy Resources

For NextEra Energy Resources, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

NextEra Energy Resources Strengths

The strengths of NextEra Energy Resources looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of NextEra Energy Resources :

1. Strong R&D capabilities with 85 wind facilities

2. Nuclear generation assets alongwith hydro energy, wind power, solar power
3. Strong reputation in power plant development and construction based on standardized processes
4. State of art equipment, new technology
5. Competitive wholesale power generator

6. Well diversified energy portfolio

7. Power generation through the use of clean-burning fuels and renewable resources

NextEra Energy Resources Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the NextEra Energy Resources SWOT Analysis:

1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Employee Unrest

3. Geographically not well diversified

NextEra Energy Resources Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in NextEra Energy Resources SWOT Analysis:

1.Increase wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

NextEra Energy Resources Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of NextEra Energy Resources are as mentioned:

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Similar to NextEra Energy Resources

1. Dominion Resources

2. American Electric

3. FirstEnergy

Hence this concludes the NextEra Energy Resources SWOT analysis.

Continue reading more about the brand/company.

About NextEra Energy Resources

NextEra Energy Resources Overview
Parent Company

NextEra Energy, Inc


Electric Utilities


Energy & Power

Tagline/ Slogan

We Heard You


Powering our future with renewable energy

NextEra Energy Resources STP

Agencies looking to buy electricity

Target Market

Retail and wholesale customers


A leader in clean energy

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to NextEra Energy Resources. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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