SWOT Analysis of NextEra Energy Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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NextEra Energy Resources |
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Parent Company |
NextEra Energy, Inc |
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Category |
Electric Utilities |
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Sector |
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Tagline/ Slogan |
We Heard You |
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USP |
Powering our future with renewable energy |
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NextEra Energy Resources STP |
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Segment |
Agencies looking to buy electricity |
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Target Group |
Retail and wholesale customers |
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Positioning |
A leader in clean energy |
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NextEra Energy Resources SWOT Analysis |
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Strengths |
1. Strong R&D capabilities with 85 wind facilities 2. Nuclear generation assets alongwith hydro energy, wind power, solar power 6. Well diversified energy portfolio 7. Power generation through the use of clean-burning fuels and renewable resources |
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Weaknesses |
1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations 2. Employee Unrest 3. Geographically not well diversified |
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Opportunities |
1.Increase wind power generation |
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Threats |
1.Rising cost of production, volatile cost of input material 3. Changing dynamics of energy sources 4. Increasing competition, consolidation 5. Environmental regulation |
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NextEra Energy Resources Competition |
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Competitors |
2. American Electric 3. FirstEnergy |
The brandguide table above concludes the NextEra Energy Resources SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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