NextEra Energy Resources SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2664

SWOT Analysis of NextEra Energy Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NextEra Energy Resources

Parent Company

NextEra Energy, Inc


Electric Utilities


Energy & Power

Tagline/ Slogan

We Heard You


Powering our future with renewable energy

NextEra Energy Resources STP


Agencies looking to buy electricity

Target Group

Retail and wholesale customers


A leader in clean energy

NextEra Energy Resources SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NextEra Energy Resources :

1. Strong R&D capabilities with 85 wind facilities

2. Nuclear generation assets alongwith hydro energy, wind power, solar power
3. Strong reputation in power plant development and construction based on standardized processes
4. State of art equipment, new technology
5. Competitive wholesale power generator

6. Well diversified energy portfolio

7. Power generation through the use of clean-burning fuels and renewable resources


1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Employee Unrest

3. Geographically not well diversified


1.Increase wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

NextEra Energy Resources Competition


Below are the 3 main NextEra Energy Resources competitors :

1. Dominion Resources

2. American Electric

3. FirstEnergy

The brandguide table above concludes the NextEra Energy Resources SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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