SWOT Analysis of Bajaj Electricals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Bajaj Electricals |
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Parent Company |
Bajaj Group |
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Category |
Electrical Equipment |
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Sector |
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Tagline/ Slogan |
Inspiring trust |
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USP |
Well diversified product market has enabled it to deliver complete electrical solutions to its customers |
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Bajaj Electricals STP |
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Segment |
Electric Appliances, Fans and Lighting, consumer durables, engineering and projects |
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Target Group |
Telecom Companies, defense and aviation Entities, Construction companies, Telecommunication companies, Public utilities |
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Positioning |
A learning electrical company producing quality products with great trust |
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Bajaj Electricals SWOT Analysis |
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Strengths |
1. Decades of experience in design, development and manufacturing 2. Strong financial performance 3. Diversified into many segments and tapping sophisticated markets 4. High liquidity has enabled it to invest in new technologies and have grown in many segments 5. Market leadership and price competitiveness 6. Has a strong workforce and good brand presence due to TVCs and print ads |
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Weaknesses |
1. The brand has less penetration across international market 2. Market share is limited due to intense competition |
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Opportunities |
1.Expansion through Strategic Alliances 2. Growth in its product line could increase demand 3. Population growth and urbanization is increasing the demand 4. Emphasis on in-house R&D for Technology Development 5. Focus on Technology Intensive Products |
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Threat | 1. Maturing categories,products, or services 2.Competition from private firms 3. Cheaper technolog 4. Price wars |
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Bajaj Electricals Competition |
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Competitors |
1.Panasonic Appliances India Company Ltd 4. Khaitan Electricals Ltd. |
The brandguide table above concludes the Bajaj Electricals SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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