Bajaj Electricals SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 7607

SWOT Analysis of Bajaj Electricals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bajaj Electricals

Parent Company

Bajaj Group


Electrical Equipment


Energy & Power

Tagline/ Slogan

Inspiring trust


Well diversified product market has enabled it to deliver complete electrical solutions to its customers

Bajaj Electricals STP


Electric Appliances, Fans and Lighting, consumer durables, engineering and projects

Target Group

Telecom Companies, defense and aviation Entities, Construction companies, Telecommunication companies, Public utilities


A learning electrical company producing quality products with great trust

Bajaj Electricals SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bajaj Electricals :

1. Decades of experience in design, development and manufacturing

2. Strong financial performance

3. Diversified into many segments  and tapping sophisticated markets

4. High liquidity has enabled it to invest in new technologies and have grown in many segments

5. Market leadership and price competitiveness

6. Has a strong workforce and good brand presence due to TVCs and print ads


1. The brand has less penetration across international market

2. Market share is limited due to intense competition


1.Expansion through Strategic Alliances

2. Growth in its product line could increase demand

3. Population growth and urbanization is increasing the demand

4. Emphasis on in-house R&D for Technology Development

5. Focus on Technology Intensive Products


1. Maturing categories,products, or services

2.Competition from private firms

3. Cheaper technolog

4. Price wars

Bajaj Electricals Competition


Below are the 4 main Bajaj Electricals competitors :

1.Panasonic Appliances India Company Ltd
2.Whirlpool of India Ltd
3.V-Guard Industries Ltd

4. Khaitan Electricals Ltd.

The brandguide table above concludes the Bajaj Electricals SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Bajaj Electricals. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin