Bajaj Electricals SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Bajaj Electricals SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bajaj Electricals, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Bajaj Electricals is one of the leading brands in the energy & power sector. The article below lists the Bajaj Electricals SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Bajaj Electricals Strengths

The strengths of Bajaj Electricals looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Bajaj Electricals :

1. Decades of experience in design, development and manufacturing

2. Strong financial performance

3. Diversified into many segments  and tapping sophisticated markets

4. High liquidity has enabled it to invest in new technologies and have grown in many segments

5. Market leadership and price competitiveness

6. Has a strong workforce and good brand presence due to TVCs and print ads

Bajaj Electricals Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Bajaj Electricals SWOT Analysis:

1. The brand has less penetration across international market

2. Market share is limited due to intense competition

Read more about Bajaj Electricals

Bajaj Electricals Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Bajaj Electricals SWOT Analysis:

1.Expansion through Strategic Alliances

2. Growth in its product line could increase demand

3. Population growth and urbanization is increasing the demand

4. Emphasis on in-house R&D for Technology Development

5. Focus on Technology Intensive Products

Hence this concludes the Bajaj Electricals SWOT analysis.

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About Bajaj Electricals

Bajaj Electricals Overview
Parent Company

Bajaj Group


Electrical Equipment


Energy & Power

Tagline/ Slogan

Inspiring trust


Well diversified product market has enabled it to deliver complete electrical solutions to its customers

Bajaj Electricals STP

Electric Appliances, Fans and Lighting, consumer durables, engineering and projects

Target Market

Telecom Companies, defense and aviation Entities, Construction companies, Telecommunication companies, Public utilities


A learning electrical company producing quality products with great trust

Threat1. Maturing categories,products, or services

2.Competition from private firms

3. Cheaper technolog

4. Price wars

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bajaj Electricals. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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