Bajaj Electricals SWOT Analysis, Competitors & USP

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SWOT Analysis of Bajaj Electricals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bajaj Electricals

Parent Company

Bajaj Group

Category

Electrical Equipment

Sector

Energy & Power

Tagline/ Slogan

Inspiring trust

USP

Well diversified product market has enabled it to deliver complete electrical solutions to its customers

Bajaj Electricals STP

Segment

Electric Appliances, Fans and Lighting, consumer durables, engineering and projects

Target Group

Telecom Companies, defense and aviation Entities, Construction companies, Telecommunication companies, Public utilities

Positioning

A learning electrical company producing quality products with great trust

Bajaj Electricals SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bajaj Electricals :

1. Decades of experience in design, development and manufacturing

2. Strong financial performance

3. Diversified into many segments  and tapping sophisticated markets

4. High liquidity has enabled it to invest in new technologies and have grown in many segments

5. Market leadership and price competitiveness

6. Has a strong workforce and good brand presence due to TVCs and print ads

Weaknesses

1. The brand has less penetration across international market

2. Market share is limited due to intense competition

Opportunities

1.Expansion through Strategic Alliances

2. Growth in its product line could increase demand

3. Population growth and urbanization is increasing the demand

4. Emphasis on in-house R&D for Technology Development

5. Focus on Technology Intensive Products

Threat

1. Maturing categories,products, or services

2.Competition from private firms

3. Cheaper technolog

4. Price wars

Bajaj Electricals Competition

Competitors

Below are the 4 main Bajaj Electricals competitors :

1.Panasonic Appliances India Company Ltd
2.Whirlpool of India Ltd
3.V-Guard Industries Ltd

4. Khaitan Electricals Ltd.


The brandguide table above concludes the Bajaj Electricals SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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