Bajaj Electricals SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bajaj Electricals analyses the brand by its strengths, weaknesses, opportunities & threats. In Bajaj Electricals SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Electricals to benchmark its business & performance as compared to the competitors. Bajaj Electricals is one of the leading brands in the energy & power sector.

The article below lists the Bajaj Electricals SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bajaj Electricals SWOT Analysis:

SWOT Analysis of Bajaj Electricals

For Bajaj Electricals, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bajaj Electricals Strengths

The strengths of Bajaj Electricals looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bajaj Electricals :

1. Decades of experience in design, development and manufacturing

2. Strong financial performance

3. Diversified into many segments  and tapping sophisticated markets

4. High liquidity has enabled it to invest in new technologies and have grown in many segments

5. Market leadership and price competitiveness

6. Has a strong workforce and good brand presence due to TVCs and print ads

Bajaj Electricals Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bajaj Electricals SWOT Analysis:

1. The brand has less penetration across international market

2. Market share is limited due to intense competition

Bajaj Electricals Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bajaj Electricals SWOT Analysis:

1.Expansion through Strategic Alliances

2. Growth in its product line could increase demand

3. Population growth and urbanization is increasing the demand

4. Emphasis on in-house R&D for Technology Development

5. Focus on Technology Intensive Products

Bajaj Electricals Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Bajaj Electricals:

1.Panasonic Appliances India Company Ltd
2.Whirlpool of India Ltd
3.V-Guard Industries Ltd

4. Khaitan Electricals Ltd.

Hence this concludes the Bajaj Electricals SWOT analysis.

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About Bajaj Electricals

Bajaj Electricals Overview
Parent Company

Bajaj Group


Electrical Equipment


Energy & Power

Tagline/ Slogan

Inspiring trust


Well diversified product market has enabled it to deliver complete electrical solutions to its customers

Bajaj Electricals STP

Electric Appliances, Fans and Lighting, consumer durables, engineering and projects

Target Market

Telecom Companies, defense and aviation Entities, Construction companies, Telecommunication companies, Public utilities


A learning electrical company producing quality products with great trust

Threat1. Maturing categories,products, or services

2.Competition from private firms

3. Cheaper technolog

4. Price wars

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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