Published in Energy & Power category by MBA Skool Team
Bajaj Electricals is one of the leading brands in the energy & power sector. Bajaj Electricals SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bajaj Electricals:
Decades of experience in design, development and manufacturing
Strong financial performance
Diversified into many segments and tapping sophisticated markets
High liquidity has enabled it to invest in new technologies and have grown in many segments
Market leadership and price competitiveness
Has a strong workforce and good brand presence due to TVCs and print ads
Above are the strengths in the SWOT Analysis of Bajaj Electricals. The strengths of Bajaj Electricals looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bajaj Electricals Weaknesses
The brand has less penetration across international market
Market share is limited due to intense competition
These were the weaknesses in the Bajaj Electricals SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Well diversified product market has enabled it to deliver complete electrical solutions to its customers
Bajaj Electricals STP
Electric Appliances, Fans and Lighting, consumer durables, engineering and projects
Telecom Companies, defense and aviation Entities, Construction companies, Telecommunication companies, Public utilities
A learning electrical company producing quality products with great trust
1. Maturing categories,products, or services
2.Competition from private firms
3. Cheaper technolog
4. Price wars
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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