Osram Sylvania SWOT Analysis, Competitors & USP
SWOT analysis of Osram Sylvania analyses the brand by its strengths, weaknesses, opportunities & threats. In Osram Sylvania SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Osram Sylvania to benchmark its business & performance as compared to the competitors. Osram Sylvania is one of the leading brands in the energy & power sector.
The table below lists the Osram Sylvania SWOT (Strengths, Weaknesses, Opportunities, Threats), top Osram Sylvania competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Osram Sylvania Brand Analysis | |
|---|---|
| Parent Company |
Osram Sylvania |
| Category |
Electrical Equipment |
| Sector | |
| Tagline/ Slogan |
OSRAM Bright as daylight |
| USP |
Experts in giving innovative and advance lighting systems |
| Osram Sylvania STP | |
| Segment |
Lighting products : incandescent light bulbs, compact fluorescent lamps, light-emitting diode systems and innovative lighting solutions |
| Target Group |
Construction and real estate companies, business fixtures, party organizers and companies related to: Commercial, Retail, Display/Optic, Original Equipment Manufacturers, Automotive, Machine Tool, Mining, Aerospace |
| Positioning |
The company which produces a wide range of lighting products for home, business and automotive use |
| SWOT Analysis of Osram Sylvania | |
| Osram Sylvania Strengths |
Below are the Strengths in the SWOT Analysis of Osram Sylvania: 1. Global presence all over the world with a huge customer base of more than 100 countries 2. Produces environmental friendly lighting systems 3. Known for providing Innovative products 4. Strong supply chain helps Osram obtain the right resources from suppliers and delivery the right product to customers in a timely manner 5. High investments in R & D and Superior technology has allowed it to better meet the needs of their customers in unique ways that rivalscannot simulate 6. Size advantages lowers its risk 7. Strong CSR activities |
| Osram Sylvania Weaknesses |
Here are the weaknesses in the Osram Sylvania SWOT Analysis: 1. Limited brand recall compared to international brands 2. Weak presence in the international markets is a concern |
| Osram Sylvania Opportunities |
Following are the Opportunities in Osram Sylvania SWOT Analysis: 1.Can build upon its CSR activities to expand its operations into emerging markets |
| Osram Sylvania Threats |
The threats in the SWOT Analysis of Osram Sylvania are as mentioned: 1. A volatile scenario in overseas market can affect the stability of operations |
| Osram Sylvania Competition | |
| Osram Sylvania Competitors |
Below are the top 3 competitors of Osram Sylvania: 1.Philips Lighting B.V. 3.Cree, Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Osram Sylvania. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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