Osram Sylvania SWOT Analysis, Competitors & USP

Osram Sylvania

Parent Company

Osram Sylvania

Category

Electrical Equipment

Sector

Energy & Power

Tagline/ Slogan

OSRAM Bright as daylight

USP

Experts in giving innovative and advance lighting systems

Osram Sylvania STP

Segment

Lighting products : incandescent light bulbs, compact fluorescent lamps, light-emitting diode systems and innovative lighting solutions

Target Group

Construction and real estate companies, business fixtures, party organizers and companies related to: Commercial, Retail, Display/Optic, Original Equipment Manufacturers, Automotive, Machine Tool, Mining, Aerospace

Positioning

The company which produces a wide range of lighting products for home, business and automotive use

Osram Sylvania SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Osram Sylvania :

1. Global presence all over the world with a huge customer base of more than 100 countries

2. Produces environmental friendly lighting systems

3. Known for providing Innovative products

4. Strong supply chain helps Osram obtain the right resources from suppliers and delivery the right product to customers in a timely manner

5. High investments in R & D and Superior technology has allowed it to better meet the needs of their customers in unique ways that rivalscannot simulate

6. Size advantages lowers its risk

7. Strong CSR activities

Weaknesses

1. Limited brand recall compared to international brands

2. Weak presence in the international markets is a concern

Opportunities

1.Can build upon its CSR activities to expand its operations into emerging markets
2.Relaxation of regulations

Threats

1. A volatile scenario in overseas market can affect the stability of operations
2.Relatively high R & D costs compared to the industry

Osram Sylvania Competition

Competitors

Below are the 3 main Osram Sylvania competitors :

1.Philips Lighting B.V.
2.Nichia Corporation

3.Cree, Inc.