Osram Sylvania SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Osram Sylvania analyses the brand by its strengths, weaknesses, opportunities & threats. In Osram Sylvania SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Osram Sylvania to benchmark its business & performance as compared to the competitors. Osram Sylvania is one of the leading brands in the energy & power sector.

The article below lists the Osram Sylvania SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Osram Sylvania SWOT Analysis:

SWOT Analysis of Osram Sylvania

For Osram Sylvania, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Osram Sylvania Strengths

The strengths of Osram Sylvania looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Osram Sylvania :

1. Global presence all over the world with a huge customer base of more than 100 countries

2. Produces environmental friendly lighting systems

3. Known for providing Innovative products

4. Strong supply chain helps Osram obtain the right resources from suppliers and delivery the right product to customers in a timely manner

5. High investments in R & D and Superior technology has allowed it to better meet the needs of their customers in unique ways that rivalscannot simulate

6. Size advantages lowers its risk

7. Strong CSR activities

Osram Sylvania Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Osram Sylvania SWOT Analysis:

1. Limited brand recall compared to international brands

2. Weak presence in the international markets is a concern

Osram Sylvania Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Osram Sylvania SWOT Analysis:

1.Can build upon its CSR activities to expand its operations into emerging markets
2.Relaxation of regulations

Osram Sylvania Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Osram Sylvania are as mentioned:

1. A volatile scenario in overseas market can affect the stability of operations
2.Relatively high R & D costs compared to the industry

Osram Sylvania Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Osram Sylvania:

1.Philips Lighting B.V.
2.Nichia Corporation

3.Cree, Inc.

Hence this concludes the Osram Sylvania SWOT analysis.

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About Osram Sylvania

Osram Sylvania Overview
Parent Company

Osram Sylvania


Electrical Equipment


Energy & Power

Tagline/ Slogan

OSRAM Bright as daylight


Experts in giving innovative and advance lighting systems

Osram Sylvania STP

Lighting products : incandescent light bulbs, compact fluorescent lamps, light-emitting diode systems and innovative lighting solutions

Target Market

Construction and real estate companies, business fixtures, party organizers and companies related to: Commercial, Retail, Display/Optic, Original Equipment Manufacturers, Automotive, Machine Tool, Mining, Aerospace


The company which produces a wide range of lighting products for home, business and automotive use

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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