Osram Sylvania SWOT Analysis, Competitors, STP & USP

Osram Sylvania

Electrical Equipment

Energy & Power

OSRAM Bright as daylight

Experts in giving innovative and advance lighting systems

Lighting products : incandescent light bulbs, compact fluorescent lamps, light-emitting diode systems and innovative lighting solutions

Construction and real estate companies, business fixtures, party organizers and companies related to: Commercial, Retail, Display/Optic, Original Equipment Manufacturers, Automotive, Machine Tool, Mining, Aerospace

The company which produces a wide range of lighting products for home, business and automotive use

Below are the Strengths in the SWOT Analysis of Osram Sylvania:

1. Global presence all over the world with a huge customer base of more than 100 countries

2. Produces environmental friendly lighting systems

3. Known for providing Innovative products

4. Strong supply chain helps Osram obtain the right resources from suppliers and delivery the right product to customers in a timely manner

5. High investments in R & D and Superior technology has allowed it to better meet the needs of their customers in unique ways that rivalscannot simulate

6. Size advantages lowers its risk

7. Strong CSR activities

Here are the weaknesses in the Osram Sylvania SWOT Analysis:

1. Limited brand recall compared to international brands

2. Weak presence in the international markets is a concern

Following are the Opportunities in Osram Sylvania SWOT Analysis:

1.Can build upon its CSR activities to expand its operations into emerging markets
2.Relaxation of regulations

The threats in the SWOT Analysis of Osram Sylvania are as mentioned:

1. A volatile scenario in overseas market can affect the stability of operations
2.Relatively high R & D costs compared to the industry

Below are the top 3 Osram Sylvania competitors:

1.Philips Lighting B.V.
2.Nichia Corporation

3.Cree, Inc.