Osram Sylvania SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Osram Sylvania analyses the brand by its strengths, weaknesses, opportunities & threats. In Osram Sylvania SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Osram Sylvania to benchmark its business & performance as compared to the competitors. Osram Sylvania is one of the leading brands in the energy & power sector.

The table below lists the Osram Sylvania SWOT (Strengths, Weaknesses, Opportunities, Threats), top Osram Sylvania competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Osram Sylvania SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Osram Sylvania Brand Analysis
Parent Company

Osram Sylvania

Category

Electrical Equipment

Sector

Energy & Power

Tagline/ Slogan

OSRAM Bright as daylight

USP

Experts in giving innovative and advance lighting systems

Osram Sylvania STP
Segment

Lighting products : incandescent light bulbs, compact fluorescent lamps, light-emitting diode systems and innovative lighting solutions

Target Group

Construction and real estate companies, business fixtures, party organizers and companies related to: Commercial, Retail, Display/Optic, Original Equipment Manufacturers, Automotive, Machine Tool, Mining, Aerospace

Positioning

The company which produces a wide range of lighting products for home, business and automotive use

SWOT Analysis of Osram Sylvania
Osram Sylvania Strengths

Below are the Strengths in the SWOT Analysis of Osram Sylvania:

1. Global presence all over the world with a huge customer base of more than 100 countries

2. Produces environmental friendly lighting systems

3. Known for providing Innovative products

4. Strong supply chain helps Osram obtain the right resources from suppliers and delivery the right product to customers in a timely manner

5. High investments in R & D and Superior technology has allowed it to better meet the needs of their customers in unique ways that rivalscannot simulate

6. Size advantages lowers its risk

7. Strong CSR activities

Osram Sylvania Weaknesses

Here are the weaknesses in the Osram Sylvania SWOT Analysis:

1. Limited brand recall compared to international brands

2. Weak presence in the international markets is a concern

Osram Sylvania Opportunities

Following are the Opportunities in Osram Sylvania SWOT Analysis:

1.Can build upon its CSR activities to expand its operations into emerging markets
2.Relaxation of regulations

Osram Sylvania Threats

The threats in the SWOT Analysis of Osram Sylvania are as mentioned:

1. A volatile scenario in overseas market can affect the stability of operations
2.Relatively high R & D costs compared to the industry

Osram Sylvania Competition
Osram Sylvania Competitors

Below are the top 3 competitors of Osram Sylvania:

1.Philips Lighting B.V.
2.Nichia Corporation

3.Cree, Inc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Osram Sylvania. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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