Osram Sylvania SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 4637

SWOT Analysis of Osram Sylvania with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Osram Sylvania

Parent Company

Osram Sylvania


Electrical Equipment


Energy & Power

Tagline/ Slogan

OSRAM Bright as daylight


Experts in giving innovative and advance lighting systems

Osram Sylvania STP


Lighting products : incandescent light bulbs, compact fluorescent lamps, light-emitting diode systems and innovative lighting solutions

Target Group

Construction and real estate companies, business fixtures, party organizers and companies related to: Commercial, Retail, Display/Optic, Original Equipment Manufacturers, Automotive, Machine Tool, Mining, Aerospace


The company which produces a wide range of lighting products for home, business and automotive use

Osram Sylvania SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Osram Sylvania :

1. Global presence all over the world with a huge customer base of more than 100 countries

2. Produces environmental friendly lighting systems

3. Known for providing Innovative products

4. Strong supply chain helps Osram obtain the right resources from suppliers and delivery the right product to customers in a timely manner

5. High investments in R & D and Superior technology has allowed it to better meet the needs of their customers in unique ways that rivalscannot simulate

6. Size advantages lowers its risk

7. Strong CSR activities


1. Limited brand recall compared to international brands

2. Weak presence in the international markets is a concern


1.Can build upon its CSR activities to expand its operations into emerging markets
2.Relaxation of regulations


1. A volatile scenario in overseas market can affect the stability of operations
2.Relatively high R & D costs compared to the industry

Osram Sylvania Competition


Below are the 3 main Osram Sylvania competitors :

1.Philips Lighting B.V.
2.Nichia Corporation

3.Cree, Inc.

The brandguide table above concludes the Osram Sylvania SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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