Osram Sylvania SWOT Analysis

Published in Energy & Power category by MBA Skool Team

Here is a detailed SWOT analysis of Osram Sylvania covering strengths, weaknesses, opportunities and threats.

Osram Sylvania Strengths

  1. Global presence all over the world with a huge customer base of more than 100 countries
  2. Produces environmental friendly lighting systems
  3. Known for providing Innovative products
  4. Strong supply chain helps Osram obtain the right resources from suppliers and delivery the right product to customers in a timely manner
  5. High investments in R & D and Superior technology has allowed it to better meet the needs of their customers in unique ways that rivalscannot simulate
  6. Size advantages lowers its risk
  7. Strong CSR activities

Above are the strengths in the SWOT Analysis of Osram Sylvania. The strengths of Osram Sylvania looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Osram Sylvania Weaknesses

  1. Limited brand recall compared to international brands
  2. Weak presence in the international markets is a concern

These were the weaknesses in the Osram Sylvania SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Osram Sylvania Opportunities

  1. Can build upon its CSR activities to expand its operations into emerging markets
  2. Relaxation of regulations

Above we covered the opportunities in Osram Sylvania SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Osram Sylvania Threats

  1. A volatile scenario in overseas market can affect the stability of operations
  2. Relatively high R & D costs compared to the industry

The threats in the SWOT Analysis of Osram Sylvania are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Osram Sylvania SWOT analysis.

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About Osram Sylvania

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Osram Sylvania Overview
Parent Company

Osram Sylvania

Category

Electrical Equipment

Sector

Energy & Power

Tagline/ Slogan

OSRAM Bright as daylight

USP

Experts in giving innovative and advance lighting systems

Osram Sylvania STP
Segmentation

Lighting products : incandescent light bulbs, compact fluorescent lamps, light-emitting diode systems and innovative lighting solutions

Target Market

Construction and real estate companies, business fixtures, party organizers and companies related to: Commercial, Retail, Display/Optic, Original Equipment Manufacturers, Automotive, Machine Tool, Mining, Aerospace

Positioning

The company which produces a wide range of lighting products for home, business and automotive use


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Osram Sylvania. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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