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Canadian Natural Resources SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: May 27, 2024Read time:

Here is a detailed SWOT analysis of Canadian Natural Resources covering strengths, weaknesses, opportunities and threats.

Canadian Natural Resources Strengths

  1. Strong market position in the Canada energy sector, due to strong natural gas assets, vast land base, developed infrastructure and a deep and diversified inventory of drilling prospects
  2. Strong reserve base(of both proved and provable Crude Oil, Bitumen, SCO and NGL)enables a high production capability
  3. Strong 3-pronged marketing strategy, viz (a) capture access to markets over short, medium and long term (b) support/participate in new pipelines, and expansions of new pipelines (c) support/participate in activities which add conversion capacity
  4. CNR has operations in North America, the North Sea and offshore West Africa, with a total employee base of nearly 6000.

Above are the strengths in the SWOT Analysis of Canadian Natural Resources. The strengths of Canadian Natural Resources looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Canadian Natural Resources Weaknesses

  1. Overdependence on North America depriving CNR of revenues from global higher growth markets
  2. Lower Scale of operations (revenue and employees) as compared to its competitors puts it at a cost disadvantage against them

These were the weaknesses in the Canadian Natural Resources SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Canadian Natural Resources Opportunities

  1. JV with NWU (North West Upgrading) will help CNR optimize its resources, improve production and revenue
  2. CNR has a Focused drilling program in its bases to increase number of active wells will lead to production growth and value creation in its reserves
  3. CNR has a Strategic capital investment program to complement its diverse assets base, to ensure financial flexibility and increase operational efficiency

Above we covered the opportunities in Canadian Natural Resources SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Canadian Natural Resources Threats

  1. Volatile crude oil/natural gas prices are a major threat, and significant decline in their prices can have averse effect on CNR’s financial condition
  2. Intense competition with other Oil & natural gas companies, which are more robust in terms of assets and finances
  3. Failure in timely reserve replacement by CNR can have adverse impact on its future cash flows

The threats in the SWOT Analysis of Canadian Natural Resources are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Canadian Natural Resources SWOT analysis.

About Canadian Natural Resources

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Canadian Natural Resources Overview
Parent Company

Canadian Natural resources Ltd


Oil and Gas


Energy & Power

Tagline/ Slogan



To develop people to work together to create value for the Company's shareholders by doing it right with fun and integrity.

Canadian Natural Resources STP

Corporates and individuals with energy requirements

Target Market

Enterprises which require light/heavy oils, natural gas and gas liquids etc.


Largest heavy oil producer/second largest independent natural gas producer in Canada

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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