Woodside Petroleum SWOT Analysis, Competitors & USP

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SWOT Analysis of Woodside Petroleum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Woodside Petroleum

Parent Company

Woodside Petroleum Limited


Oil and Gas


Energy & Power

Tagline/ Slogan



The largest operator of oil and gas production in Australia and also Australia’s largest independent dedicated oil and gas company

Woodside Petroleum STP


Corporates, countries  looking to fulfill energy needs and individuals  in Australia

Target Group

Enterprises  looking  to produce energy, people who depend on  petrol, diesel  for vehicles and  gas for domestic uses in more than 20 countries


Independent Australian oil and gas company engaged in the exploration, development, production, and marketing of oil and natural gas

Woodside Petroleum SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Woodside Petroleum :

1.Leading market position in Australia helps Woodside secure a distinct and sustainable competitive position

2.High quality oil and gas assets in some of the world's richest oil and gas basins including the Carnarvon Basin

3. Australia’s largest producer of liquefied natural gas (LNG)
4. Focus on developing innovation and technology capabilities

5.Most active exploration company in Australia’s deep.water provinces,

6.Extensive experience and expertise in design engineering, with subsea construction vessels and pipe lay barges adds to competitive advantage and production reliability.


1.Legal problem regarding land acquisition for the Browse natural.gas processing hub could have a material adverse effect on the financial performance of Woodside
2.Organised protest against Woodside's involvement with a proposal to construct the James Price Point gas industrial complex in Western Australia’s Kimberley region
3.Failure of an oil mist detector at Woodside Petroleum's Vincent oilfield in Western Australia


1.Development of projects to expand LNG capabilities  will significantly expand the company's LNG capabilities and will help consolidate Woodside's position as a global LNG leader

2.Development in the North West Shelf will help the company to maintain an onshore and offshore supply of gas

3.Agreement with Daewoo International Corporation will help Woodside to secure international growth opportunities in frontier and emerging basins


1.Increasing production from shale plays
2.Australia experiences a range of natural disasters including bushfires, floods, severe storms, earthquakes, cyclones, and landslides
3.Operating risks associated with exploration and production activities

Woodside Petroleum Competition


Below are the 3 main Woodside Petroleum competitors :

1.China Petroleum & Chemical Corporation (Sinopec)

2.ExxonMobil Australia Pty Ltd

3.ROC Oil Co. Ltd.

The brandguide table above concludes the Woodside Petroleum SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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