Woodside Petroleum SWOT Analysis
Woodside Petroleum is one of the leading brands in the energy & power sector. Woodside Petroleum SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Woodside Petroleum:
Quick Glance:
Woodside Petroleum Strengths
- Leading market position in Australia helps Woodside secure a distinct and sustainable competitive position
- High quality oil and gas assets in some of the world's richest oil and gas basins including the Carnarvon Basin
- Australia’s largest producer of liquefied natural gas (LNG)
- Focus on developing innovation and technology capabilities
- Most active exploration company in Australia’s deep.water provinces,
- Extensive experience and expertise in design engineering, with subsea construction vessels and pipe lay barges adds to competitive advantage and production reliability.
Above are the strengths in the SWOT Analysis of Woodside Petroleum. The strengths of Woodside Petroleum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Woodside Petroleum Weaknesses
- Legal problem regarding land acquisition for the Browse natural.gas processing hub could have a material adverse effect on the financial performance of Woodside
- Organised protest against Woodside's involvement with a proposal to construct the James Price Point gas industrial complex in Western Australia’s Kimberley region
- Failure of an oil mist detector at Woodside Petroleum's Vincent oilfield in Western Australia
These were the weaknesses in the Woodside Petroleum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Woodside Petroleum Opportunities
- Development of projects to expand LNG capabilities will significantly expand the company's LNG capabilities and will help consolidate Woodside's position as a global LNG leader
- Development in the North West Shelf will help the company to maintain an onshore and offshore supply of gas
- Agreement with Daewoo International Corporation will help Woodside to secure international growth opportunities in frontier and emerging basins
Above we covered the opportunities in Woodside Petroleum SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Woodside Petroleum Threats
- Increasing production from shale plays
- Australia experiences a range of natural disasters including bushfires, floods, severe storms, earthquakes, cyclones, and landslides
- Operating risks associated with exploration and production activities
The threats in the SWOT Analysis of Woodside Petroleum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Woodside Petroleum SWOT analysis.
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About Woodside Petroleum
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Woodside Petroleum Overview | |
|---|---|
| Parent Company |
Woodside Petroleum Limited |
| Category |
Oil and Gas |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
The largest operator of oil and gas production in Australia and also Australia’s largest independent dedicated oil and gas company |
| Woodside Petroleum STP | |
| Segmentation |
Corporates, countries looking to fulfill energy needs and individuals in Australia |
| Target Market |
Enterprises looking to produce energy, people who depend on petrol, diesel for vehicles and gas for domestic uses in more than 20 countries |
| Positioning |
Independent Australian oil and gas company engaged in the exploration, development, production, and marketing of oil and natural gas |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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