Woodside Petroleum SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Woodside Petroleum SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Woodside Petroleum, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Woodside Petroleum is one of the leading brands in the energy & power sector. The article below lists the Woodside Petroleum SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Woodside Petroleum

For Woodside Petroleum, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Woodside Petroleum Strengths

The strengths of Woodside Petroleum looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Woodside Petroleum :

1.Leading market position in Australia helps Woodside secure a distinct and sustainable competitive position

2.High quality oil and gas assets in some of the world's richest oil and gas basins including the Carnarvon Basin

3. Australia’s largest producer of liquefied natural gas (LNG)
4. Focus on developing innovation and technology capabilities

5.Most active exploration company in Australia’s deep.water provinces,

6.Extensive experience and expertise in design engineering, with subsea construction vessels and pipe lay barges adds to competitive advantage and production reliability.

Woodside Petroleum Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Woodside Petroleum SWOT Analysis:

1.Legal problem regarding land acquisition for the Browse natural.gas processing hub could have a material adverse effect on the financial performance of Woodside
2.Organised protest against Woodside's involvement with a proposal to construct the James Price Point gas industrial complex in Western Australia’s Kimberley region
3.Failure of an oil mist detector at Woodside Petroleum's Vincent oilfield in Western Australia

Woodside Petroleum Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Woodside Petroleum SWOT Analysis:

1.Development of projects to expand LNG capabilities  will significantly expand the company's LNG capabilities and will help consolidate Woodside's position as a global LNG leader

2.Development in the North West Shelf will help the company to maintain an onshore and offshore supply of gas

3.Agreement with Daewoo International Corporation will help Woodside to secure international growth opportunities in frontier and emerging basins

Woodside Petroleum Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Woodside Petroleum are as mentioned:

1.Increasing production from shale plays
2.Australia experiences a range of natural disasters including bushfires, floods, severe storms, earthquakes, cyclones, and landslides
3.Operating risks associated with exploration and production activities

Woodside Petroleum Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Woodside Petroleum:

1.China Petroleum & Chemical Corporation (Sinopec)

2.ExxonMobil Australia Pty Ltd

3.ROC Oil Co. Ltd.

Hence this concludes the Woodside Petroleum SWOT analysis.

Continue reading more about the brand/company.

About Woodside Petroleum

Woodside Petroleum Overview
Parent Company

Woodside Petroleum Limited


Oil and Gas


Energy & Power

Tagline/ Slogan



The largest operator of oil and gas production in Australia and also Australia’s largest independent dedicated oil and gas company

Woodside Petroleum STP

Corporates, countries  looking to fulfill energy needs and individuals  in Australia

Target Market

Enterprises  looking  to produce energy, people who depend on  petrol, diesel  for vehicles and  gas for domestic uses in more than 20 countries


Independent Australian oil and gas company engaged in the exploration, development, production, and marketing of oil and natural gas

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Woodside Petroleum. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin