Woodside Petroleum SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Woodside Petroleum analyses the brand by its strengths, weaknesses, opportunities & threats. In Woodside Petroleum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Woodside Petroleum to benchmark its business & performance as compared to the competitors. Woodside Petroleum is one of the leading brands in the energy & power sector.

The table below lists the Woodside Petroleum SWOT (Strengths, Weaknesses, Opportunities, Threats), top Woodside Petroleum competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Woodside Petroleum SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Woodside Petroleum Brand Analysis
Parent Company

Woodside Petroleum Limited


Oil and Gas


Energy & Power

Tagline/ Slogan



The largest operator of oil and gas production in Australia and also Australia’s largest independent dedicated oil and gas company

Woodside Petroleum STP

Corporates, countries  looking to fulfill energy needs and individuals  in Australia

Target Group

Enterprises  looking  to produce energy, people who depend on  petrol, diesel  for vehicles and  gas for domestic uses in more than 20 countries


Independent Australian oil and gas company engaged in the exploration, development, production, and marketing of oil and natural gas

SWOT Analysis of Woodside Petroleum
Woodside Petroleum Strengths

Below are the Strengths in the SWOT Analysis of Woodside Petroleum:

1.Leading market position in Australia helps Woodside secure a distinct and sustainable competitive position

2.High quality oil and gas assets in some of the world's richest oil and gas basins including the Carnarvon Basin

3. Australia’s largest producer of liquefied natural gas (LNG)
4. Focus on developing innovation and technology capabilities

5.Most active exploration company in Australia’s deep.water provinces,

6.Extensive experience and expertise in design engineering, with subsea construction vessels and pipe lay barges adds to competitive advantage and production reliability.

Woodside Petroleum Weaknesses

Here are the weaknesses in the Woodside Petroleum SWOT Analysis:

1.Legal problem regarding land acquisition for the Browse natural.gas processing hub could have a material adverse effect on the financial performance of Woodside
2.Organised protest against Woodside's involvement with a proposal to construct the James Price Point gas industrial complex in Western Australia’s Kimberley region
3.Failure of an oil mist detector at Woodside Petroleum's Vincent oilfield in Western Australia

Woodside Petroleum Opportunities

Following are the Opportunities in Woodside Petroleum SWOT Analysis:

1.Development of projects to expand LNG capabilities  will significantly expand the company's LNG capabilities and will help consolidate Woodside's position as a global LNG leader

2.Development in the North West Shelf will help the company to maintain an onshore and offshore supply of gas

3.Agreement with Daewoo International Corporation will help Woodside to secure international growth opportunities in frontier and emerging basins

Woodside Petroleum Threats

The threats in the SWOT Analysis of Woodside Petroleum are as mentioned:

1.Increasing production from shale plays
2.Australia experiences a range of natural disasters including bushfires, floods, severe storms, earthquakes, cyclones, and landslides
3.Operating risks associated with exploration and production activities

Woodside Petroleum Competition
Woodside Petroleum Competitors

Below are the top 3 competitors of Woodside Petroleum:

1.China Petroleum & Chemical Corporation (Sinopec)

2.ExxonMobil Australia Pty Ltd

3.ROC Oil Co. Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Woodside Petroleum. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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