Santos Energy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Santos Energy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Santos Energy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Santos Energy to benchmark its business & performance as compared to the competitors, and make strategic improvements. Santos Energy is one of the leading brands in the energy & power sector.

The article below lists the Santos Energy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Santos Energy SWOT Analysis:

SWOT Analysis of Santos Energy

For Santos Energy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Santos Energy Strengths

The strengths of Santos Energy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Santos Energy :

1. It has a substantial asset base across Australia, Bangladesh, India, Vietnam, Papua New Guinea, Kyrgyztan, Indonesia

2. Santos has a strong track record of reserves replacement  which is an important target to drive long-term shareholder value growth.
3. Strong oil production which has helped the company lift its revenue considerably

4. The company has nearly 2000 employees

5. One of the largest energy companies in Australia with a considerable presence in the industry

Santos Energy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Santos Energy SWOT Analysis:

1. Increasing operational and manufacturing costs have been affecting the company’s margins

2. A smaller workforce means the opportunities to grow rapidly is restricted

Santos Energy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Santos Energy SWOT Analysis:

1. Farm-out agreements with Victoria Petroleum And Karoon Gas Australia Ltd. Will help the company substantially improve its operations and profitability
2. Successful operation in the South Australian Cooper Basin shale gas joint venture it holds with Beach Energy which made it Australia’s first commercial production of gas from a shale well

Santos Energy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Santos Energy are as mentioned:

1. Volatile global prices of oil and gas , in whose exploration and production the company is engaged in, can adversely impact its business
2. Intense competition from other larger firms in the industry, which have larger reserves, revenue and outreach, can make it lose its market share
3. Stringent emission standards arising from governmental laws and regulations can adversely impact its operations and reduce revenue

Santos Energy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Santos Energy:

1. Oil Search Ltd.
2. Bounty Oil and Gas NL
3. Pryme Energy Ltd
4. Aurora Oil and Gas Ltd.

Hence this concludes the Santos Energy SWOT analysis.

Continue reading more about the brand/company.

About Santos Energy

Santos Energy Overview
Parent Company



Oil and Gas


Energy & Power

Tagline/ Slogan

We have the energy


An Australian energy pioneer since 1954

Santos Energy STP

Enterprises and individuals with energy requirements

Target Market

Entities which need crude oil, natural gas, naptha, LPG and condensate


Australia's largest domestic gas producer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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