Lukoil SWOT Analysis, USP & Competitors

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SWOT Analysis of Lukoil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil and Gas



Tagline/ Slogan

Always moving forward


The largest privately owned oil & gas company in the world by proved oil reserves



Corporates, countries  looking to fulfill energy needs and individuals

Target Group

Enterprises  looking  to produce energy, people who depend on  petrol, diesel  for vehicles and  gas for domestic uses in more than 20 countries


International company for exploration and production of crude oil ,natural gas and production and marketing of petroleum products

SWOT Analysis


1.One of the world's leading vertically integrated oil and gas companies accounting for substantial part of global output of crude oil

2.The company has operations in more than 40 countries around the world and employs more than 150,000 people

3.Strong refining operations with total capacity of 45+ mtpa across Russia

4.Leader on Russian and international markets in its core business

5.Innovation and the application of new technologies are among the main competitive strengths


1.Heavy dependence upon Transneft's pipeline system

2.Lukoil cannot export the gas which it produces, since Gazprom has a monopoly on gas exports and owns the gas transport system


1.Partnership agreement to develop clean energy sources

2.Rights to develop the West Qurna-2 field in Iraq

3.Joint venture with Bashneft Oil Company for development of Trebs and Titov oil fields

4.Development of a gas processing plant


1.Fluctuations in crude oil and natural gas prices

2.Environmental risks and  stringent requirements on carbon dioxide (CO2) emissions or the need to clean up possible industrial accidents could have a substantial negative effect on the financial indicators

3.The natural gas business is seasonal and dependent on weather conditions in the service areas



1.BP Plc

2.Chevron Corporation

3.ExxonMobil Corporation

4.Royal Dutch Shell plc


The table above concludes the Lukoil SWOT analysis along with its marketing and brand parameters.


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