Lukoil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lukoil analyses the brand by its strengths, weaknesses, opportunities & threats. In Lukoil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lukoil to benchmark its business & performance as compared to the competitors. Lukoil is one of the leading brands in the energy & power sector.

The table below lists the Lukoil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lukoil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lukoil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lukoil Brand Analysis
Parent Company

Lukoil

Category

Oil and Gas

Sector

Energy & Power

Tagline/ Slogan

Always moving forward

USP

The largest privately owned oil & gas company in the world by proved oil reserves

Lukoil STP
Segment

Corporates, countries  looking to fulfill energy needs and individuals

Target Group

Enterprises  looking  to produce energy, people who depend on  petrol, diesel  for vehicles and  gas for domestic uses in more than 20 countries

Positioning

International company for exploration and production of crude oil ,natural gas and production and marketing of petroleum products

SWOT Analysis of Lukoil
Lukoil Strengths

Below are the Strengths in the SWOT Analysis of Lukoil:

1.One of the world's leading vertically integrated oil and gas companies accounting for substantial part of global output of crude oil

2.The company has operations in more than 40 countries around the world and employs more than 150,000 people

3.Strong refining operations with total capacity of 45+ mtpa across Russia

4.Leader on Russian and international markets in its core business

5.Innovation and the application of new technologies are among the main competitive strengths

Lukoil Weaknesses

Here are the weaknesses in the Lukoil SWOT Analysis:

1.Heavy dependence upon Transneft's pipeline system

2.Lukoil cannot export the gas which it produces, since Gazprom has a monopoly on gas exports and owns the gas transport system

Lukoil Opportunities

Following are the Opportunities in Lukoil SWOT Analysis:

1.Partnership agreement to develop clean energy sources

2.Rights to develop the West Qurna-2 field in Iraq

3.Joint venture with Bashneft Oil Company for development of Trebs and Titov oil fields

4.Development of a gas processing plant

Lukoil Threats

The threats in the SWOT Analysis of Lukoil are as mentioned:

1.Fluctuations in crude oil and natural gas prices

2.Environmental risks and  stringent requirements on carbon dioxide (CO2) emissions or the need to clean up possible industrial accidents could have a substantial negative effect on the financial indicators

3.The natural gas business is seasonal and dependent on weather conditions in the service areas

Lukoil Competition
Lukoil Competitors

Below are the top 4 competitors of Lukoil:

1.BP Plc

2.Chevron Corporation

3.ExxonMobil Corporation

4.Royal Dutch Shell plc

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lukoil. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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