Lukoil SWOT Analysis
Lukoil is one of the leading brands in the energy & power sector. Lukoil SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lukoil:
Quick Glance:
Lukoil Strengths
- One of the world's leading vertically integrated oil and gas companies accounting for substantial part of global output of crude oil
- The company has operations in more than 40 countries around the world and employs more than 150,000 people
- Strong refining operations with total capacity of 45+ mtpa across Russia
- Leader on Russian and international markets in its core business
- Innovation and the application of new technologies are among the main competitive strengths
Above are the strengths in the SWOT Analysis of Lukoil. The strengths of Lukoil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lukoil Weaknesses
- Heavy dependence upon Transneft's pipeline system
- Lukoil cannot export the gas which it produces, since Gazprom has a monopoly on gas exports and owns the gas transport system
These were the weaknesses in the Lukoil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Lukoil Opportunities
- Partnership agreement to develop clean energy sources
- Rights to develop the West Qurna-2 field in Iraq
- Joint venture with Bashneft Oil Company for development of Trebs and Titov oil fields
- Development of a gas processing plant
Above we covered the opportunities in Lukoil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lukoil Threats
- Fluctuations in crude oil and natural gas prices
- Environmental risks and stringent requirements on carbon dioxide (CO2) emissions or the need to clean up possible industrial accidents could have a substantial negative effect on the financial indicators
- The natural gas business is seasonal and dependent on weather conditions in the service areas
The threats in the SWOT Analysis of Lukoil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Lukoil SWOT analysis.
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About Lukoil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lukoil Overview | |
|---|---|
| Parent Company |
Lukoil |
| Category |
Oil and Gas |
| Sector | |
| Tagline/ Slogan |
Always moving forward |
| USP |
The largest privately owned oil & gas company in the world by proved oil reserves |
| Lukoil STP | |
| Segmentation |
Corporates, countries looking to fulfill energy needs and individuals |
| Target Market |
Enterprises looking to produce energy, people who depend on petrol, diesel for vehicles and gas for domestic uses in more than 20 countries |
| Positioning |
International company for exploration and production of crude oil ,natural gas and production and marketing of petroleum products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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