Lukoil SWOT Analysis, Competitors & USP

SWOT analysis of Lukoil analyses the brand by its strengths, weaknesses, opportunities & threats. In Lukoil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lukoil to benchmark its business & performance as compared to the competitors. Lukoil is one of the leading brands in the energy & power sector.

The article below lists the Lukoil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lukoil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Lukoil

Lukoil Overview
Parent Company	Lukoil
Category	Oil and Gas
Sector	Energy & Power
Tagline/ Slogan	Always moving forward
USP	The largest privately owned oil & gas company in the world by proved oil reserves
Lukoil STP
Segmentation	Corporates, countries  looking to fulfill energy needs and individuals
Target Market	Enterprises  looking  to produce energy, people who depend on  petrol, diesel  for vehicles and  gas for domestic uses in more than 20 countries
Positioning	International company for exploration and production of crude oil ,natural gas and production and marketing of petroleum products

SWOT Analysis of Lukoil

For Lukoil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Lukoil SWOT Analysis:

Lukoil Strengths

The strengths of Lukoil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lukoil :

1.One of the world's leading vertically integrated oil and gas companies accounting for substantial part of global output of crude oil

2.The company has operations in more than 40 countries around the world and employs more than 150,000 people

3.Strong refining operations with total capacity of 45+ mtpa across Russia

4.Leader on Russian and international markets in its core business

5.Innovation and the application of new technologies are among the main competitive strengths

Lukoil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lukoil SWOT Analysis:

1.Heavy dependence upon Transneft's pipeline system

2.Lukoil cannot export the gas which it produces, since Gazprom has a monopoly on gas exports and owns the gas transport system

Lukoil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lukoil SWOT Analysis:

1.Partnership agreement to develop clean energy sources

2.Rights to develop the West Qurna-2 field in Iraq

3.Joint venture with Bashneft Oil Company for development of Trebs and Titov oil fields

4.Development of a gas processing plant

Lukoil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lukoil are as mentioned:

1.Fluctuations in crude oil and natural gas prices

2.Environmental risks and  stringent requirements on carbon dioxide (CO2) emissions or the need to clean up possible industrial accidents could have a substantial negative effect on the financial indicators

3.The natural gas business is seasonal and dependent on weather conditions in the service areas

Lukoil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Lukoil:

1.BP Plc

2.Chevron Corporation

3.ExxonMobil Corporation

4.Royal Dutch Shell plc

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lukoil. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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