Marathon Oil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Marathon Oil SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Marathon Oil, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Marathon Oil to benchmark its business & performance as compared to the competitors, and make strategic improvements. Marathon Oil is one of the leading brands in the energy & power sector.

The article below lists the Marathon Oil SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Marathon Oil SWOT Analysis:

SWOT Analysis of Marathon Oil

For Marathon Oil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Marathon Oil Strengths

The strengths of Marathon Oil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Marathon Oil :

1.Strong portfolio of assets which are at various stages in their lifecycle: base, growth, or exploration

2.Diverse upstream business that includes oil and gas exploration and production, oil sands mining, and natural gas liquefaction and degasification operations and methanol production operations

3.Strong focus on North American liquid hydrocarbon growth by developing liquids rich shale

4.Long.standing commitment to health and safety, environmental stewardship, honesty and integrity, corporate citizenship and a high performance team

Marathon Oil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Marathon Oil SWOT Analysis:

1.Limited scale, particularly compared to competitors

2.Declining oil/gas reserves and Concentration of operations in the US, particularly the Gulf of Mexico

3.Partnership arrangements with partners in order to share risks associated with those operations

Marathon Oil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Marathon Oil SWOT Analysis:

1.Scale up its service offerings and strengthen its operations by entering into a number of strategic agreements

2.Planned investments for future development

3.Increase in the demand for natural gas in the US provides an opportunity for the company to increase its top.line growth

4.Increased exploration prospects

Marathon Oil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Marathon Oil are as mentioned:

1.Intense competition in all sectors of the oil and gas industry

2.Fluctuation in liquid hydrocarbon or natural gas prices

3.Increase of Middle east refinery capacity

4.Increasing crude oil prices

5.The exploration and production operations of the company are susceptible to disruptions

6.Risks associated with conducting operations outside the US

Marathon Oil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Marathon Oil:

1.Royal Dutch/Shell Group


3.BG Group plc

4.Chevron Corporation

Hence this concludes the Marathon Oil SWOT analysis.

Continue reading more about the brand/company.

About Marathon Oil

Marathon Oil Overview
Parent Company

Marathon Oil Corporation


Oil and Gas


Energy & Power

Tagline/ Slogan

Going Further, Doing more


Industry leader in developing and applying technology

Marathon Oil STP

Corporates, countries looking to fulfill energy needs of individuals

Target Market

Enterprises looking to generate energy for production in different countries


International company for exploration and production of crude oil and natural gas


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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