Marathon Oil SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Marathon Oil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Marathon Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Marathon Oil to benchmark its business & performance as compared to the competitors and industry. Marathon Oil is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Marathon Oil competitors and includes Marathon Oil target market, segmentation, positioning & Unique Selling Proposition (USP).

Marathon Oil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Marathon Oil Brand Analysis
Parent Company

Marathon Oil Corporation


Oil and Gas


Energy & Power

Tagline/ Slogan

Going Further, Doing more


Industry leader in developing and applying technology

Marathon Oil STP
Marathon Oil Segmentation

Corporates, countries looking to fulfill energy needs of individuals

Marathon Oil Target Market

Enterprises looking to generate energy for production in different countries

Marathon Oil Positioning

International company for exploration and production of crude oil and natural gas

Marathon Oil SWOT Analysis
Marathon Oil Strengths

Below are the Strengths in the SWOT Analysis of Marathon Oil:

1.Strong portfolio of assets which are at various stages in their lifecycle: base, growth, or exploration

2.Diverse upstream business that includes oil and gas exploration and production, oil sands mining, and natural gas liquefaction and degasification operations and methanol production operations

3.Strong focus on North American liquid hydrocarbon growth by developing liquids rich shale

4.Long.standing commitment to health and safety, environmental stewardship, honesty and integrity, corporate citizenship and a high performance team

Marathon Oil Weaknesses

Here are the weaknesses in the Marathon Oil SWOT Analysis:

1.Limited scale, particularly compared to competitors

2.Declining oil/gas reserves and Concentration of operations in the US, particularly the Gulf of Mexico

3.Partnership arrangements with partners in order to share risks associated with those operations

Marathon Oil Opportunities

Following are the Opportunities in Marathon Oil SWOT Analysis:

1.Scale up its service offerings and strengthen its operations by entering into a number of strategic agreements

2.Planned investments for future development

3.Increase in the demand for natural gas in the US provides an opportunity for the company to increase its top.line growth

4.Increased exploration prospects

Marathon Oil Threats

The threats in the SWOT Analysis of Marathon Oil are as mentioned:

1.Intense competition in all sectors of the oil and gas industry

2.Fluctuation in liquid hydrocarbon or natural gas prices

3.Increase of Middle east refinery capacity

4.Increasing crude oil prices

5.The exploration and production operations of the company are susceptible to disruptions

6.Risks associated with conducting operations outside the US

Marathon Oil Competition

Below are the top 4 Marathon Oil competitors:

1.Royal Dutch/Shell Group


3.BG Group plc

4.Chevron Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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