Published in Energy & Power category by MBA Skool Team
Marathon Oil is one of the leading brands in the energy & power sector. Marathon Oil SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Marathon Oil:
Strong portfolio of assets which are at various stages in their lifecycle: base, growth, or exploration
Diverse upstream business that includes oil and gas exploration and production, oil sands mining, and natural gas liquefaction and degasification operations and methanol production operations
Strong focus on North American liquid hydrocarbon growth by developing liquids rich shale
Long.standing commitment to health and safety, environmental stewardship, honesty and integrity, corporate citizenship and a high performance team
Above are the strengths in the SWOT Analysis of Marathon Oil. The strengths of Marathon Oil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Marathon Oil Weaknesses
Limited scale, particularly compared to competitors
Declining oil/gas reserves and Concentration of operations in the US, particularly the Gulf of Mexico
Partnership arrangements with partners in order to share risks associated with those operations
These were the weaknesses in the Marathon Oil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Marathon Oil Opportunities
Scale up its service offerings and strengthen its operations by entering into a number of strategic agreements
Planned investments for future development
Increase in the demand for natural gas in the US provides an opportunity for the company to increase its top.line growth
Increased exploration prospects
Above we covered the opportunities in Marathon Oil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Marathon Oil Threats
Intense competition in all sectors of the oil and gas industry
Fluctuation in liquid hydrocarbon or natural gas prices
Increase of Middle east refinery capacity
Increasing crude oil prices
The exploration and production operations of the company are susceptible to disruptions
Risks associated with conducting operations outside the US
The threats in the SWOT Analysis of Marathon Oil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Marathon Oil SWOT analysis.
Continue reading more about the brand/company.
About Marathon Oil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Industry leader in developing and applying technology
Marathon Oil STP
Corporates, countries looking to fulfill energy needs of individuals
Enterprises looking to generate energy for production in different countries
International company for exploration and production of crude oil and natural gas
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Marathon Oil. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute