Marathon Oil SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2662

SWOT analysis of Marathon Oil analyses the brand/company with its strengths, weaknesses, opportunities & threats. Marathon Oil is one of the leading brands in the energy & power sector. The table below also lists the top Marathon Oil competitors and elaborates Marathon Oil segmentation, targeting, positioning & USP.

Marathon Oil

Parent Company

Marathon Oil Corporation


Oil and Gas


Energy & Power

Tagline/ Slogan

Going Further, Doing more


Industry leader in developing and applying technology

Marathon Oil STP


Corporates, countries looking to fulfill energy needs of individuals

Target Group

Enterprises looking to generate energy for production in different countries


International company for exploration and production of crude oil and natural gas

Marathon Oil SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Marathon Oil. Strengths are:

1.Strong portfolio of assets which are at various stages in their lifecycle: base, growth, or exploration

2.Diverse upstream business that includes oil and gas exploration and production, oil sands mining, and natural gas liquefaction and degasification operations and methanol production operations

3.Strong focus on North American liquid hydrocarbon growth by developing liquids rich shale

4.Long.standing commitment to health and safety, environmental stewardship, honesty and integrity, corporate citizenship and a high performance team


Here are the weaknesses in the Marathon Oil SWOT Analysis:

1.Limited scale, particularly compared to competitors

2.Declining oil/gas reserves and Concentration of operations in the US, particularly the Gulf of Mexico

3.Partnership arrangements with partners in order to share risks associated with those operations


Following are the Opportunities in Marathon Oil SWOT Analysis:

1.Scale up its service offerings and strengthen its operations by entering into a number of strategic agreements

2.Planned investments for future development

3.Increase in the demand for natural gas in the US provides an opportunity for the company to increase its top.line growth

4.Increased exploration prospects


The threats in the SWOT Analysis of Marathon Oil are as mentioned:

1.Intense competition in all sectors of the oil and gas industry

2.Fluctuation in liquid hydrocarbon or natural gas prices

3.Increase of Middle east refinery capacity

4.Increasing crude oil prices

5.The exploration and production operations of the company are susceptible to disruptions

6.Risks associated with conducting operations outside the US

Marathon Oil Competition


Below are the top 4 Marathon Oil competitors:

1.Royal Dutch/Shell Group


3.BG Group plc

4.Chevron Corporation


The brandguide table above concludes the Marathon Oil SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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