Suncor Energy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Suncor Energy analyses the brand by its strengths, weaknesses, opportunities & threats. In Suncor Energy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Suncor Energy to benchmark its business & performance as compared to the competitors. Suncor Energy is one of the leading brands in the energy & power sector.

The table below lists the Suncor Energy SWOT (Strengths, Weaknesses, Opportunities, Threats), top Suncor Energy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Suncor Energy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Suncor Energy Brand Analysis
Parent Company



Oil and Gas


Energy & Power

Tagline/ Slogan

We create energy for better world


Pioneered commercial development of Canada's oil sands — one of the largest petroleum resource basins in the world

Suncor Energy STP

Corporates  and  individuals in North America, Libya and Syria  looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles in North America, Libya and Syria


Full filing the energy needs of Corporates and individuals

SWOT Analysis of Suncor Energy
Suncor Energy Strengths

Below are the Strengths in the SWOT Analysis of Suncor Energy:

1.Integrated energy operations in which crude production, upgrading, refining, and marketing operations are all connected to a single strategy

2.Ranks in the Forbes Global 2000 list

3.Collaboration with strong brands like PetroCanada to strengthen its operations

4.Strong transportation network

5.Working collaboratively with vendors on technological innovations and to improve equipment performance

6.Efficient Oil sand production

7.Globally competitive integrated energy company with a balanced portfolio of high.quality assets, a strong balance sheet and significant growth prospects

Suncor Energy Weaknesses

Here are the weaknesses in the Suncor Energy SWOT Analysis:

1.High dependence on the Canadian market is a concern

2.Nature of operations invite environmental compliance

Suncor Energy Opportunities

Following are the Opportunities in Suncor Energy SWOT Analysis:

1.Ten year growth strategy plan which  include continued development of stages four through six of the company's Firebag in.situ project, development of a second stage of the MacKay River in.situ project, and investments and ongoing production in international and offshore operations

2.Development of alternate energy sources

3.Develoment of Firebag oil sands project to increase bitumen supply while reducing costs and an impact on the environment.

Suncor Energy Threats

The threats in the SWOT Analysis of Suncor Energy are as mentioned:

1.Environmental, health, and safety (EHS) regulatory non.compliance

2.Commodity price volatility

3.Change in government regulations  has a direct impact on Suncor's business, financial condition, results of operations, and cash flow

Suncor Energy Competition
Suncor Energy Competitors

Below are the top 5 competitors of Suncor Energy:

1.BP Plc

2.Chevron Corporation


4.EnCana Corporation

5.ExxonMobil Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Suncor Energy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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