Suncor Energy SWOT Analysis

Published in Energy & Power category by MBA Skool Team

Here is a detailed SWOT analysis of Suncor Energy covering strengths, weaknesses, opportunities and threats.

Suncor Energy Strengths

  1. Integrated energy operations in which crude production, upgrading, refining, and marketing operations are all connected to a single strategy
  2. Ranks in the Forbes Global 2000 list
  3. Collaboration with strong brands like PetroCanada to strengthen its operations
  4. Strong transportation network
  5. Working collaboratively with vendors on technological innovations and to improve equipment performance
  6. Efficient Oil sand production
  7. Globally competitive integrated energy company with a balanced portfolio of high.quality assets, a strong balance sheet and significant growth prospects

Above are the strengths in the SWOT Analysis of Suncor Energy. The strengths of Suncor Energy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Suncor Energy Weaknesses

  1. High dependence on the Canadian market is a concern
  2. Nature of operations invite environmental compliance

These were the weaknesses in the Suncor Energy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Suncor Energy Opportunities

  1. Ten year growth strategy plan whichinclude continued development of stages four through six of the company's Firebag in.situ project, development of a second stage of the MacKay River in.situ project, and investments and ongoing production in international and offshore operations
  2. Development of alternate energy sources
  3. Develoment of Firebag oil sands project to increase bitumen supply while reducing costs and an impact on the environment.

Above we covered the opportunities in Suncor Energy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Suncor Energy Threats

  1. Environmental, health, and safety (EHS) regulatory non.compliance
  2. Commodity price volatility
  3. Change in government regulations  has a direct impact on Suncor's business, financial condition, results of operations, and cash flow

The threats in the SWOT Analysis of Suncor Energy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Suncor Energy SWOT analysis.

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About Suncor Energy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Suncor Energy Overview
Parent Company

Petro-Canada

Category

Oil and Gas

Sector

Energy & Power

Tagline/ Slogan

We create energy for better world

USP

Pioneered commercial development of Canada's oil sands — one of the largest petroleum resource basins in the world

Suncor Energy STP
Segmentation

Corporates  and  individuals in North America, Libya and Syria  looking to fulfill energy needs

Target Market

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles in North America, Libya and Syria

Positioning

Full filing the energy needs of Corporates and individuals

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Suncor Energy. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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