Suncor Energy SWOT Analysis, USP & Competitors

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SWOT Analysis of Suncor Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Suncor Energy

Parent Company



Oil and Gas



Tagline/ Slogan

We create energy for better world


Pioneered commercial development of Canada's oil sands — one of the largest petroleum resource basins in the world



Corporates  and  individuals in North America, Libya and Syria  looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles in North America, Libya and Syria


Full filing the energy needs of Corporates and individuals

SWOT Analysis


1.Integrated energy operations in which crude production, upgrading, refining, and marketing operations are all connected to a single strategy

2.Ranks in the Forbes Global 2000 list

3.Collaboration with strong brands like PetroCanada to strengthen its operations

4.Strong transportation network

5.Working collaboratively with vendors on technological innovations and to improve equipment performance

6.Efficient Oil sand production

7.Globally competitive integrated energy company with a balanced portfolio of high.quality assets, a strong balance sheet and significant growth prospects


1.High dependence on the Canadian market is a concern

2.Nature of operations invite environmental compliance


1.Ten year growth strategy plan which  include continued development of stages four through six of the company's Firebag in.situ project, development of a second stage of the MacKay River in.situ project, and investments and ongoing production in international and offshore operations

2.Development of alternate energy sources

3.Develoment of Firebag oil sands project to increase bitumen supply while reducing costs and an impact on the environment.


1.Environmental, health, and safety (EHS) regulatory non.compliance

2.Commodity price volatility

3.Change in government regulations  has a direct impact on Suncor's business, financial condition, results of operations, and cash flow



1.BP Plc

2.Chevron Corporation


4.EnCana Corporation

5.ExxonMobil Corporation


The table above concludes the Suncor Energy SWOT analysis along with its marketing and brand parameters.


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