SWOT analysis of British Gas analyses the brand/company with its strengths, weaknesses, opportunities & threats. In British Gas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like British Gas to benchmark its business & performance as compared to the competitors and industry. British Gas is one of the leading brands in the energy & power sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top British Gas competitors and includes British Gas target market, segmentation, positioning & Unique Selling Proposition (USP).
| British Gas Brand Analysis | |
|---|---|
| Parent Company |
The British Gas Corporation |
| Category |
Coal, Biomass, Hydroelectricity |
| Sector | |
| Tagline/ Slogan |
Looking after your world |
| USP |
Across UK giving energy to over 12 million households |
| British Gas STP | |
| British Gas Segmentation |
Corporates, small scale business people and individuals looking to fulfill energy needs |
| British Gas Target Market |
Residential customers looking for energy needs and industries |
| British Gas Positioning |
We are the leaders in technological innovation and we promise to deliver smarter homes. |
| British Gas SWOT Analysis | |
| British Gas Strengths |
Below are the Strengths in the SWOT Analysis of British Gas: 1. Technological innovators – First to introduce mobile controlled heating, electricity generating boilers in UK market 2. Generates substantial part of the total electricity for the consumers in the National electricity market 5. Its offerings include Gas, Electricity, Boilers and central heating, Plumbing and drains, Renewable Energy and Home appliance services |
| British Gas Weaknesses |
Here are the weaknesses in the British Gas SWOT Analysis: 1. Heavy dependence on the wholesale market 2. Scrutinized by the British Govt. for raising the tariff prices has tarnished the image of British gas. 3. Residential energy price hikes has led to a slump in customer base |
| British Gas Opportunities |
Following are the Opportunities in British Gas SWOT Analysis: 1. Huge growth opportunity in the retail business |
| British Gas Threats |
The threats in the SWOT Analysis of British Gas are as mentioned: 1. Rising power costs in the North Sea and weak economics for gas storage and gas-fired power generation in UK region 4. Market conditions look set to remain challenging for our gas-fired power stations with no sign of material recovery |
| British Gas Competition | |
| Competitors |
Below are the top 3 British Gas competitors: 1. Scottish & Southern |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to British Gas. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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