British Gas SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of British Gas analyses the brand by its strengths, weaknesses, opportunities & threats. In British Gas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like British Gas to benchmark its business & performance as compared to the competitors. British Gas is one of the leading brands in the energy & power sector.

The article below lists the British Gas SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the British Gas SWOT Analysis:

SWOT Analysis of British Gas

For British Gas, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

British Gas Strengths

The strengths of British Gas looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of British Gas :

1. Technological innovators – First to introduce mobile controlled heating, electricity generating boilers in UK market

2. Generates substantial part of the total electricity for the consumers in the National electricity market
3. Key initiatives like Consultant advices for energy management through efficient invoices and billing systems
4. Sports marketing - Involved in sports sponsorship with the British swimming team and sponsored the Southern Football League.

5. Its offerings include Gas, Electricity, Boilers and central heating, Plumbing and drains, Renewable Energy and Home appliance services

British Gas Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the British Gas SWOT Analysis:

1. Heavy dependence on the wholesale market

2. Scrutinized by the British Govt. for raising the tariff prices has tarnished the image of British gas.

3. Residential energy price hikes has led to a slump in customer base

British Gas Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in British Gas SWOT Analysis:

1. Huge growth opportunity in the retail business
2. Optimistic energy policies in the forthcoming years to come.

British Gas Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of British Gas are as mentioned:

1. Rising power costs in the North Sea and weak economics for gas storage and gas-fired power generation in UK region
2. Increase in wholesale gas and electricity prices.
3. Existing Government regulations in the retail energy sector

4. Market conditions look set to remain challenging for our gas-fired power stations with no sign of material recovery

British Gas Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of British Gas:

1. Scottish & Southern
2. Eon
3. Npower

Hence this concludes the British Gas SWOT analysis.

Continue reading more about the brand/company.

About British Gas

British Gas Overview
Parent Company

The British Gas Corporation


Coal, Biomass, Hydroelectricity


Energy & Power

Tagline/ Slogan

Looking after your world


Across UK giving energy to over 12 million households

British Gas STP

Corporates, small scale business people and individuals looking to fulfill energy needs

Target Market

Residential customers looking for energy needs and industries


We are the leaders in technological innovation and we promise to deliver smarter homes.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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