Published in Energy & Power category by MBA Skool Team
British Gas is one of the leading brands in the energy & power sector. British Gas SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of British Gas:
Technological innovators – First to introduce mobile controlled heating, electricity generating boilers in UK market
Generates substantial part of the total electricity for the consumers in the National electricity market
Key initiatives like Consultant advices for energy management through efficient invoices and billing systems
Sports marketing - Involved in sports sponsorship with the British swimming team and sponsored the Southern Football League.
Its offerings include Gas, Electricity, Boilers and central heating, Plumbing and drains, Renewable Energy and Home appliance services
Above are the strengths in the SWOT Analysis of British Gas. The strengths of British Gas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
British Gas Weaknesses
Heavy dependence on the wholesale market
Scrutinized by the British Govt. for raising the tariff prices has tarnished the image of British gas.
Residential energy price hikes has led to a slump in customer base
These were the weaknesses in the British Gas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
British Gas Opportunities
Huge growth opportunity in the retail business
Optimistic energy policies in the forthcoming years to come.
Above we covered the opportunities in British Gas SWOT Analysis. The opportunities for any brand can include prospects of future growth.
British Gas Threats
Rising power costs in the North Sea and weak economics for gas storage and gas-fired power generation in UK region
Increase in wholesale gas and electricity prices.
Existing Government regulations in the retail energy sector
Market conditions look set to remain challenging for our gas-fired power stations with no sign of material recovery
The threats in the SWOT Analysis of British Gas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the British Gas SWOT analysis.
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About British Gas
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Across UK giving energy to over 12 million households
British Gas STP
Corporates, small scale business people and individuals looking to fulfill energy needs
Residential customers looking for energy needs and industries
We are the leaders in technological innovation and we promise to deliver smarter homes.
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