British Gas SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

British Gas SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of British Gas, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

British Gas is one of the leading brands in the energy & power sector. The article below lists the British Gas SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

British Gas Strengths

The strengths of British Gas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of British Gas :

1. Technological innovators – First to introduce mobile controlled heating, electricity generating boilers in UK market

2. Generates substantial part of the total electricity for the consumers in the National electricity market
3. Key initiatives like Consultant advices for energy management through efficient invoices and billing systems
4. Sports marketing - Involved in sports sponsorship with the British swimming team and sponsored the Southern Football League.

5. Its offerings include Gas, Electricity, Boilers and central heating, Plumbing and drains, Renewable Energy and Home appliance services

British Gas Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the British Gas SWOT Analysis:

1. Heavy dependence on the wholesale market

2. Scrutinized by the British Govt. for raising the tariff prices has tarnished the image of British gas.

3. Residential energy price hikes has led to a slump in customer base

British Gas Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in British Gas SWOT Analysis:

1. Huge growth opportunity in the retail business
2. Optimistic energy policies in the forthcoming years to come.

British Gas Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of British Gas are as mentioned:

1. Rising power costs in the North Sea and weak economics for gas storage and gas-fired power generation in UK region
2. Increase in wholesale gas and electricity prices.
3. Existing Government regulations in the retail energy sector

4. Market conditions look set to remain challenging for our gas-fired power stations with no sign of material recovery

Read Similar SWOT analysis

Hence this concludes the British Gas SWOT analysis.

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About British Gas

British Gas Overview
Parent Company

The British Gas Corporation


Coal, Biomass, Hydroelectricity


Energy & Power

Tagline/ Slogan

Looking after your world


Across UK giving energy to over 12 million households

British Gas STP

Corporates, small scale business people and individuals looking to fulfill energy needs

Target Market

Residential customers looking for energy needs and industries


We are the leaders in technological innovation and we promise to deliver smarter homes.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to British Gas. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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