Origin Energy SWOT Analysis
Origin Energy is one of the leading brands in the energy & power sector. Origin Energy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Origin Energy:
Quick Glance:
Origin Energy Strengths
- One of the largest residential solar retailers in Australia installing over 55MW of PV
- Over three million retail customers of gas or electricity in Australia, New Zealand and the south Pacific
- Present in the entire energy value chain from exploration. Production to sales and distribution of conventional energy like oil and gas. It also has tremendous presence in the renewable energy sector
- ASX Top 20 by market capitalisation
Above are the strengths in the SWOT Analysis of Origin Energy. The strengths of Origin Energy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Origin Energy Weaknesses
- Not present in other countries means limited market share
- Large investment required in expansion of the business and it is largely capital intensive
These were the weaknesses in the Origin Energy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Origin Energy Opportunities
- It can expand into the renewable energy sector as it is a booming area
- Tie up with governments to take up large scale government projects
- Expand into other countries
Above we covered the opportunities in Origin Energy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Origin Energy Threats
- Stricter government regulation and need to comply with them
- Slump in production due to decreasing oil and gas reserves
- Origin's net profit falling a year earlier due to intense competition and a warm winter
The threats in the SWOT Analysis of Origin Energy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Origin Energy SWOT analysis.
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About Origin Energy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Origin Energy Overview | |
|---|---|
| Parent Company |
Origin Energy Ltd |
| Category |
Renewable and non-renewable energy production and sales |
| Sector | |
| Tagline/ Slogan |
Together, we can make a difference |
| USP |
Australia’ largest integrated energy company |
| Origin Energy STP | |
| Segmentation |
Residential, Small and large business |
| Target Market |
Australia, New Zealand, Kenya and Pacific Islands |
| Positioning |
Energy for everyone’s needs |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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