Origin Energy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Origin Energy analyses the brand by its strengths, weaknesses, opportunities & threats. In Origin Energy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Origin Energy to benchmark its business & performance as compared to the competitors. Origin Energy is one of the leading brands in the energy & power sector.

The table below lists the Origin Energy SWOT (Strengths, Weaknesses, Opportunities, Threats), top Origin Energy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Origin Energy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Origin Energy Brand Analysis
Parent Company

Origin Energy Ltd


Renewable and non-renewable energy production and sales


Energy & Power

Tagline/ Slogan

Together, we can make a difference


Australia’ largest integrated energy company

Origin Energy STP

Residential, Small and large business

Target Group

Australia, New Zealand, Kenya and Pacific Islands


Energy for everyone’s needs

SWOT Analysis of Origin Energy
Origin Energy Strengths

Below are the Strengths in the SWOT Analysis of Origin Energy:

1. One of the largest residential solar retailers in Australia installing over 55MW of PV

2. Over three million retail customers of gas or electricity in Australia, New Zealand and the south Pacific

3. Present in the entire energy value chain from exploration. Production to sales and distribution of conventional energy like oil and gas. It also has tremendous presence in the renewable energy sector

4. ASX Top 20 by market capitalisation

Origin Energy Weaknesses

Here are the weaknesses in the Origin Energy SWOT Analysis:

1.Not present in other countries means limited market share

2.Large investment required in expansion of the business and it is largely capital intensive

Origin Energy Opportunities

Following are the Opportunities in Origin Energy SWOT Analysis:

1.It can expand into the renewable energy sector as it is a booming area

2.Tie up with governments to take up large scale government projects

3. Expand into other countries

Origin Energy Threats

The threats in the SWOT Analysis of Origin Energy are as mentioned:

1.Stricter government regulation and need to comply with them

2.Slump in production due to decreasing oil and gas reserves

3. Origin's net profit falling a year earlier due to intense competition and a warm winter

Origin Energy Competition
Origin Energy Competitors

Below are the top 3 competitors of Origin Energy:

1.AGL Energy
2.Enel OGK
3.Inter RAO


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Origin Energy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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