Origin Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2539

SWOT Analysis of Origin Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Origin Energy

Parent Company

Origin Energy Ltd


Renewable and non-renewable energy production and sales


Energy & Power

Tagline/ Slogan

Together, we can make a difference


Australia’ largest integrated energy company

Origin Energy STP


Residential, Small and large business

Target Group

Australia, New Zealand, Kenya and Pacific Islands


Energy for everyone’s needs

Origin Energy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Origin Energy :

1. One of the largest residential solar retailers in Australia installing over 55MW of PV

2. Over three million retail customers of gas or electricity in Australia, New Zealand and the south Pacific

3. Present in the entire energy value chain from exploration. Production to sales and distribution of conventional energy like oil and gas. It also has tremendous presence in the renewable energy sector

4. ASX Top 20 by market capitalisation


1.Not present in other countries means limited market share

2.Large investment required in expansion of the business and it is largely capital intensive


1.It can expand into the renewable energy sector as it is a booming area

2.Tie up with governments to take up large scale government projects

3. Expand into other countries


1.Stricter government regulation and need to comply with them

2.Slump in production due to decreasing oil and gas reserves

3. Origin's net profit falling a year earlier due to intense competition and a warm winter

Origin Energy Competition


Below are the 3 main Origin Energy competitors :

1.AGL Energy
2.Enel OGK
3.Inter RAO


The brandguide table above concludes the Origin Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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