Origin Energy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Origin Energy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Origin Energy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Origin Energy to benchmark its business & performance as compared to the competitors, and make strategic improvements. Origin Energy is one of the leading brands in the energy & power sector.

The article below lists the Origin Energy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Origin Energy SWOT Analysis:

SWOT Analysis of Origin Energy

For Origin Energy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Origin Energy Strengths

The strengths of Origin Energy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Origin Energy :

1. One of the largest residential solar retailers in Australia installing over 55MW of PV

2. Over three million retail customers of gas or electricity in Australia, New Zealand and the south Pacific

3. Present in the entire energy value chain from exploration. Production to sales and distribution of conventional energy like oil and gas. It also has tremendous presence in the renewable energy sector

4. ASX Top 20 by market capitalisation

Origin Energy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Origin Energy SWOT Analysis:

1.Not present in other countries means limited market share

2.Large investment required in expansion of the business and it is largely capital intensive

Origin Energy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Origin Energy SWOT Analysis:

1.It can expand into the renewable energy sector as it is a booming area

2.Tie up with governments to take up large scale government projects

3. Expand into other countries

Origin Energy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Origin Energy are as mentioned:

1.Stricter government regulation and need to comply with them

2.Slump in production due to decreasing oil and gas reserves

3. Origin's net profit falling a year earlier due to intense competition and a warm winter

Origin Energy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Origin Energy:

1.AGL Energy
2.Enel OGK
3.Inter RAO

Hence this concludes the Origin Energy SWOT analysis.

Continue reading more about the brand/company.

About Origin Energy

Origin Energy Overview
Parent Company

Origin Energy Ltd


Renewable and non-renewable energy production and sales


Energy & Power

Tagline/ Slogan

Together, we can make a difference


Australia’ largest integrated energy company

Origin Energy STP

Residential, Small and large business

Target Market

Australia, New Zealand, Kenya and Pacific Islands


Energy for everyone’s needs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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